Modeling nature-based and cultural recreation preferences in mediterranean regions as opportunities for smart tourism and diversification

The tourism and recreational o er of Mediterranean destinations involves, essentially, the promotion of mass tourism, based on the appeal of the sun and beach, and the quality of its coastal assets. Alongside the impacts of climate change, poor tourism diversification represents a threat to the resilience of the territory. Thus, heterogenization of noncoastal tourism products presents an opportunity to strengthen regional resilience to present and future challenges, hence the need to study, comparatively, the complementary preferences of tourists and residents of these regions in order to unveil their willingness to diversify their recreational experience, not only in coastal spaces, but also—and especially—in interior territories with low urban density. Consequently, this strategic option may represent a way of strengthening resilience and sustainability through diversification. In this context, a survey was conducted among 400 beach tourists and 400 residents of a case study—namely, three municipalities of the Algarve region in southern Portugal—in order to analyze their degree of preference for activities besides the sun and beach, such as nature-based and cultural tourism activities, and to probe the enhancement potential of each tourism and recreational activity through the various landscape units considered by experts, stakeholders, and tour operators. The respective degree of preference and enhancement potential were indexed to the area of each landscape unit. Subsequently, respecting the existing recreational structure and constraints, a suitability map for territory enhancement and the implementation of smart tourism practices for each tourism activity and landscape unit is presented. Results show a significant preference for noncoastal outdoor recreational activities.FCT- Fundação para a Ciência e Tecnologia: SFRH/BD/102328/2014; PTDC/GES-URB/31928/2017info:eu-repo/semantics/publishedVersio

Promotion sustainable tourism in global economy

Purpose is to substantiate the ways of promotion sustainable tourism in the global economy. Methodology - To determine the importance of the sustainable tourism factors, the hierarchy analysis method of T. Saati was used. The method of expert estimations has been used for determining the significance level of the tourism sustainability factors. Findings - The conditions for promotion of the sustainable tourism to the world market and the factors of impact on its development in the global economy have been determined. All impact factors were divided into 7 groups: political and regulatory environment, environmental sustainability, social and cultural strategy, economic sustainability, tourism service, safety, basic sustainability state. To assess the potential of the sustainable tourism by international destinations, it was offered to rank the factors of index of sustainable tourism development in the countries from the point of view of a tourist. Contribution - The structure of the factors of tourism sustainability index with the emphasis on the role of an immediate tourist was improved. The most importante factors of influence on the choose tourist destination have been identified: the factors of safety, tourist service and the factor of basic sustainability state of a country

Development perspectives of relational capital in women-led firms

The purpose of the paper is to analyze the strategic role of relational capital for the achievement of sustainable development in Italian micro and small tourist businesses run by women. The paper focuses on the tourism enterprises because that sector constitute 10 % of the Italian GDP. The qualitative research methodology that has been used is that of case study research (Yin, 2009). Such process consisted in a survey with an ad-hoc questionnaire developed to analyze the distinctive features of a woman-owned micro and small enterprise that can be identified with the CAOS model (Paoloni, 2011). The paper applies the CAOS model examining the personal characteristics of the female entrepreneur (C); the environment in which the in SMEs operates (A); organizational and managerial aspects (O); and the motivations for manage a new business (S). This model is able to link these factors and classify different types of connections, it is possible to identify the kind of existing relations. The paper intends to help address a gap in the existing literature regarding the management and governance of tourism firms run by women. The paper can contribute to improving the competitiveness Italian enterprises studying how women entrepreneurs manage her business

Global innovations in tourism

The article is devoted to the increasing role of tourism in the world economy. The dynamics of international tourism indicators is investigated. The main global innovations in the tourism industry are identified: the growth of tourism types; the application of qualitatively new solutions of scientific and methodological and applied character; growing of tourism influence on the society; the existence of synergistic effect in the tourist industry as a result of combination of subjects efforts at all management levels; changing of the role of internal and external factors that encourage innovative tourism development. In the article, the interaction of global processes on tourism innovations is defined. These processes are: intellectualization, informatization, cooperation, formation of the global tourism market, liberalization of the national tourism markets, increased competition and the spread of transnationalization

Assessment of Impact of Global Business Environment on International Tourism Brands

In the article the concept of modern International tourism is considered. The certain estimation of influence of global factors of business-environment on the process of forming of International tourist brand of countries is presented. A role and place of sign measures is described in the sphere of tourism of International level in forming of International tourist brand of country. The distribution of the most influential factors in the groups of levels of perception of International tourist brand is conducted. The aim of research is theoretical principles and methodical approaches of forming of International tourist brand in the system of International tourism. Methodological basis of research is approach of the systems to the analysis of economic processes and phenomena in an International environment. The purpose of the work consists in a scientific grounding of teoretical and methodological principles of forming and keeping of International tourist brand of countries in the system of International tourism. Globalization, social and cultural identity at the level of separate tourist brand of a country and at the world level must dialectically co-operate and provide to tourists both the market of countries and objects interesting for a visit and market of tourist services of the world level, usually at the level of quality for any civilized tourist. However the factor of maintainance of originality as the main condition of authentication of International tourist brand of concrete country, maintainance of tourist attractiveness of this country must prevail, that conditions the essence of tourism as the method of cognition of different and usual culture, method of receipt of the new impressions. Only thus forming of International tourist brand of country becomes the mean of stimulation of demand on tourist services in a country

THE COMPETITIVENESS OF THE ROMANIAN TOURISM – A GHOST OR SUSTAINABLE REALITY?

The integration of Romanian tourism into the European Union means making the economic activity more efficient in concordance with the natural and social environment. The tourism has the chance to develop freely without constraint from the limits imposed bcompetitiveness, tourism, destination, economy, project, globalisation, sustainable