1,311 research outputs found
Quantifying Information Overload in Social Media and its Impact on Social Contagions
Information overload has become an ubiquitous problem in modern society.
Social media users and microbloggers receive an endless flow of information,
often at a rate far higher than their cognitive abilities to process the
information. In this paper, we conduct a large scale quantitative study of
information overload and evaluate its impact on information dissemination in
the Twitter social media site. We model social media users as information
processing systems that queue incoming information according to some policies,
process information from the queue at some unknown rates and decide to forward
some of the incoming information to other users. We show how timestamped data
about tweets received and forwarded by users can be used to uncover key
properties of their queueing policies and estimate their information processing
rates and limits. Such an understanding of users' information processing
behaviors allows us to infer whether and to what extent users suffer from
information overload.
Our analysis provides empirical evidence of information processing limits for
social media users and the prevalence of information overloading. The most
active and popular social media users are often the ones that are overloaded.
Moreover, we find that the rate at which users receive information impacts
their processing behavior, including how they prioritize information from
different sources, how much information they process, and how quickly they
process information. Finally, the susceptibility of a social media user to
social contagions depends crucially on the rate at which she receives
information. An exposure to a piece of information, be it an idea, a convention
or a product, is much less effective for users that receive information at
higher rates, meaning they need more exposures to adopt a particular contagion.Comment: To appear at ICSWM '1
Modeling Adoption and Usage of Competing Products
The emergence and wide-spread use of online social networks has led to a
dramatic increase on the availability of social activity data. Importantly,
this data can be exploited to investigate, at a microscopic level, some of the
problems that have captured the attention of economists, marketers and
sociologists for decades, such as, e.g., product adoption, usage and
competition.
In this paper, we propose a continuous-time probabilistic model, based on
temporal point processes, for the adoption and frequency of use of competing
products, where the frequency of use of one product can be modulated by those
of others. This model allows us to efficiently simulate the adoption and
recurrent usages of competing products, and generate traces in which we can
easily recognize the effect of social influence, recency and competition. We
then develop an inference method to efficiently fit the model parameters by
solving a convex program. The problem decouples into a collection of smaller
subproblems, thus scaling easily to networks with hundred of thousands of
nodes. We validate our model over synthetic and real diffusion data gathered
from Twitter, and show that the proposed model does not only provides a good
fit to the data and more accurate predictions than alternatives but also
provides interpretable model parameters, which allow us to gain insights into
some of the factors driving product adoption and frequency of use
Efficiency of Human Activity on Information Spreading on Twitter
Understanding the collective reaction to individual actions is key to
effectively spread information in social media. In this work we define
efficiency on Twitter, as the ratio between the emergent spreading process and
the activity employed by the user. We characterize this property by means of a
quantitative analysis of the structural and dynamical patterns emergent from
human interactions, and show it to be universal across several Twitter
conversations. We found that some influential users efficiently cause
remarkable collective reactions by each message sent, while the majority of
users must employ extremely larger efforts to reach similar effects. Next we
propose a model that reproduces the retweet cascades occurring on Twitter to
explain the emergent distribution of the user efficiency. The model shows that
the dynamical patterns of the conversations are strongly conditioned by the
topology of the underlying network. We conclude that the appearance of a small
fraction of extremely efficient users results from the heterogeneity of the
followers network and independently of the individual user behavior.Comment: 29 pages, 10 figure
How to Network in Online Social Networks
In this paper, we consider how to maximize users' influence in Online Social
Networks (OSNs) by exploiting social relationships only. Our first contribution
is to extend to OSNs the model of Kempe et al. [1] on the propagation of
information in a social network and to show that a greedy algorithm is a good
approximation of the optimal algorithm that is NP-hard. However, the greedy
algorithm requires global knowledge, which is hardly practical. Our second
contribution is to show on simulations on the full Twitter social graph that
simple and practical strategies perform close to the greedy algorithm.Comment: NetSciCom 2014 - The Sixth IEEE International Workshop on Network
Science for Communication Networks (2014
Who Will Retweet This? Automatically Identifying and Engaging Strangers on Twitter to Spread Information
There has been much effort on studying how social media sites, such as
Twitter, help propagate information in different situations, including
spreading alerts and SOS messages in an emergency. However, existing work has
not addressed how to actively identify and engage the right strangers at the
right time on social media to help effectively propagate intended information
within a desired time frame. To address this problem, we have developed two
models: (i) a feature-based model that leverages peoples' exhibited social
behavior, including the content of their tweets and social interactions, to
characterize their willingness and readiness to propagate information on
Twitter via the act of retweeting; and (ii) a wait-time model based on a user's
previous retweeting wait times to predict her next retweeting time when asked.
Based on these two models, we build a recommender system that predicts the
likelihood of a stranger to retweet information when asked, within a specific
time window, and recommends the top-N qualified strangers to engage with. Our
experiments, including live studies in the real world, demonstrate the
effectiveness of our work
An Exploratory Study of COVID-19 Misinformation on Twitter
During the COVID-19 pandemic, social media has become a home ground for
misinformation. To tackle this infodemic, scientific oversight, as well as a
better understanding by practitioners in crisis management, is needed. We have
conducted an exploratory study into the propagation, authors and content of
misinformation on Twitter around the topic of COVID-19 in order to gain early
insights. We have collected all tweets mentioned in the verdicts of
fact-checked claims related to COVID-19 by over 92 professional fact-checking
organisations between January and mid-July 2020 and share this corpus with the
community. This resulted in 1 500 tweets relating to 1 274 false and 276
partially false claims, respectively. Exploratory analysis of author accounts
revealed that the verified twitter handle(including Organisation/celebrity) are
also involved in either creating (new tweets) or spreading (retweet) the
misinformation. Additionally, we found that false claims propagate faster than
partially false claims. Compare to a background corpus of COVID-19 tweets,
tweets with misinformation are more often concerned with discrediting other
information on social media. Authors use less tentative language and appear to
be more driven by concerns of potential harm to others. Our results enable us
to suggest gaps in the current scientific coverage of the topic as well as
propose actions for authorities and social media users to counter
misinformation.Comment: 20 pages, nine figures, four tables. Submitted for peer review,
revision
SEISMIC: A Self-Exciting Point Process Model for Predicting Tweet Popularity
Social networking websites allow users to create and share content. Big
information cascades of post resharing can form as users of these sites reshare
others' posts with their friends and followers. One of the central challenges
in understanding such cascading behaviors is in forecasting information
outbreaks, where a single post becomes widely popular by being reshared by many
users. In this paper, we focus on predicting the final number of reshares of a
given post. We build on the theory of self-exciting point processes to develop
a statistical model that allows us to make accurate predictions. Our model
requires no training or expensive feature engineering. It results in a simple
and efficiently computable formula that allows us to answer questions, in
real-time, such as: Given a post's resharing history so far, what is our
current estimate of its final number of reshares? Is the post resharing cascade
past the initial stage of explosive growth? And, which posts will be the most
reshared in the future? We validate our model using one month of complete
Twitter data and demonstrate a strong improvement in predictive accuracy over
existing approaches. Our model gives only 15% relative error in predicting
final size of an average information cascade after observing it for just one
hour.Comment: 10 pages, published in KDD 201
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