Harnessing the power of the general public for crowdsourced business intelligence: a survey

International audienceCrowdsourced business intelligence (CrowdBI), which leverages the crowdsourced user-generated data to extract useful knowledge about business and create marketing intelligence to excel in the business environment, has become a surging research topic in recent years. Compared with the traditional business intelligence that is based on the firm-owned data and survey data, CrowdBI faces numerous unique issues, such as customer behavior analysis, brand tracking, and product improvement, demand forecasting and trend analysis, competitive intelligence, business popularity analysis and site recommendation, and urban commercial analysis. This paper first characterizes the concept model and unique features and presents a generic framework for CrowdBI. It also investigates novel application areas as well as the key challenges and techniques of CrowdBI. Furthermore, we make discussions about the future research directions of CrowdBI

Strengths vs. Strong Position: Rethinking the Nature of SWOT Analysis

The analysis of strengths, weaknesses, opportunities and threats (SWOT) has long been recommendedas the foundation for strategy. In spite of this popularity, the actual procedure remains vaguelyoperationalized, and both descriptive and empirical accounts of its use (as noted here) indicate bothconceptual and procedural problems. After reviewing the development of SWOT in the strategyliterature, examples of SWOT analyses are noted. A variety of criticisms of the SWOT method areexamined, leading to a summary of key principles for SWOT analysis. A new, five-step method forcarrying out SWOT is proposed based on critical customer values and competitor comparisons,producing an assessment of organizational strengths in terms of strong product positioning. Thismethod is illustrated by a case analysis of a graduate degree program. The implications of SWOTanalysis for analyzing threats are considered in some detail, stressing the importance of competitiveintelligence as part of this process

Sentiment Analysis and Topic Modeling Study: The Comparison of Cosmetics Product Online Reviews

In the competition, companies must orient themselves to serve clients, engage with rivals, and launch products to build a dynamic and competitive corporate environment. The need to meet basic requirements such as clothes, food, and boards, which were formerly straightforward, became increasingly complicated. This can be proven by the development of the cosmetic industry which is marked by the variety of cosmetics on the market. There is currently a need for brand comparison in the business competition since it can make it simpler to understand the strengths and weaknesses of rival companies and serve as a model for enhancing the quality of well-liked items and marketplaces. Indonesia is a very attractive cosmetic market where cosmetic sales data are consistently rising from year to year. Due to the rapid advancement of information technology, buyers now write reviews on social media in addition to conducting online shopping. These online reviews can be helpful for comprehending the shopping process and discussing a product, and affect the customer's plans to make additional purchases in the future. This study compared customer perception of three cosmetics products: powder foundation products from local brands that are Make Over Powerstay Matte Powder Foundation, ESQA Flawless Powder Foundation, and Luxcrime Blur&Cover Two Way Cake, using an online review that was extracted and scraped from a website through the Octoparse Windows program version 8.5.0. This study uses sentiment analysis and topic modeling to compare online reviews of customer perceptions of the three cosmetic products. The result shows the sentiment comparison among three cosmetics brands. The first position is the ESQA brand, followed by the Luxcrime brand, and the last rank is Make Over, with the smallest positive sentiment. The positive brand topics of the three products, in general, are about formulas that are long-lasting and have good coverage, while the negative brand topics, in general, are about formulas that must be reused and transferred when wearing masks

Analyzing user reviews of messaging Apps for competitive analysis

Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Data ScienceThe rise of various messaging apps has resulted in intensively fierce competition, and the era of Web 2.0 enables business managers to gain competitive intelligence from user-generated content (UGC). Text-mining UGC for competitive intelligence has been drawing great interest of researchers. However, relevant studies mostly focus on industries such as hospitality and products, and few studies applied such techniques to effectively perform competitive analysis for messaging apps. Here, we conducted a competitive analysis based on topic modeling and sentiment analysis by text-mining 27,479 user reviews of four iOS messaging apps, namely Messenger, WhatsApp, Signal and Telegram. The results show that the performance of topic modeling and sentiment analysis is encouraging, and that a combination of the extracted app aspect-based topics and the adjusted sentiment scores can effectively reveal meaningful competitive insights into user concerns, competitive strengths and weaknesses as well as changes of user sentiments over time. We anticipate that this study will not only advance the existing literature on competitive analysis using text mining techniques for messaging apps but also help existing players and new entrants in the market to sharpen their competitive edge by better understanding their user needs and the industry trends

Evaluating whether a change in organisational structure would improve its competitive advantage

The purpose of this research is to study and analyse the internal and external structure of Ultimate Clean ltd, where I do work. We have put concentration on background of the company in the starting. This information is followed by aim and scope of research, which shows that what is the research question and what is scope of our research. After that Literature review is elaborated under five main subheadings. These subheading gives us deep information about the literature of organisation structure, competitive advantage. After that, Organisational context with internal and external analyse of the company is given which highlight the strengths, weaknesses, threats and opportunities of the company. Some external factors like political, economic, social and legal, are also discussed in this report. Then some information is given for method of research that why we use it, where and when it is used. Some limitations are also discussed in this report of method. After this, result section comes. In this section, we discussed deeply about the answers of customers, employees and employer. We prepare a discussion of the result and conclude it wisely. In the end, some recommendations are also given to improve organisational structure of Ultimate Clean ltd. We suggest a new structure for the organisation to develop within company to have a good competitive advantage in market place. A big list of references is also given in the end of this report

Early Market Entry Strategies for Commercialization of Digital Innovation in the Welfare Sector: A Case of Smart Nutritional Bottle “FitPot”

This thesis embarks on a journey that began in May 2022, a semester before our thesis period, with the ideation stage of FitPot, a promising start-up aimed at revolutionizing hydration practices. This study examines the convergence of hydration, well-being, and technology through the innovative product design of FitPot—a technologically advanced water bottle that incorporates nutritional flavors—with the aim of helping FitPot validate its idea and advance toward the commercialization phase. The research conducted in this thesis involves a comprehensive analysis of the market landscape, including competitor assessment and an exploration of consumer preferences. By employing both primary and secondary data collection methods, this study provides a thorough evaluation of FitPot's strengths and weaknesses, as well as the opportunities and threats present within the industry. The thesis encompasses a combination of face-to-face and online surveys, with a sample size of 89 and 214 respondents, respectively. The face-to-face surveys have been conducted in Stavanger, Oslo, Bergen, and Trondheim. The investigation extends further to explore potential growth strategies and market positioning for FitPot, including collaborations with fitness influencers, expansion into new markets, diversification of product offerings, and integration with popular fitness and health-tracking apps. The research outcomes offer valuable insights into the dynamic nature of hydration and wellness, shedding light on the important role technology plays in enhancing consumer well-being. The findings of this thesis not only provide strategic recommendations but also serve as a roadmap for FitPot's progression toward product commercialization and expansion. With the support of innovation studies, FitPot is equipped with the necessary insights and guidance to navigate the remaining stages of its journey. By adopting these proposed suggestions, FitPot can effectively move towards a successful market launch, capturing significant market share and maximizing its potential for long-term success. In essence, this thesis represents a collaborative effort to support FitPot in transforming its innovative idea into a tangible reality, creating a lasting impact on hydration and well-being

Strategic Intelligence Strategies for Improving Performance in the Nonprofit Sector

Nonprofit leaders face competition, rapid changes, increasing complexity in their operating environments, and diminishing financial support, all of which threaten achievement of their organizational missions. The purpose of this single case study was to explore strategies nonprofit leaders used to develop plans for performance improvement based on strategic intelligence. The research sample was composed of 3 leaders of a nonprofit organization located in the midwestern region of the United States who implemented nonprofit strategic initiatives to improve their organization\u27s performance. The conceptual framework used for this study was Maccoby and Scudder\u27s strategic intelligence conceptual system for leading change. Data were collected from semistructured interviews and a review of public and internal documentation and performance outcomes. Data were manually coded and thematically organized. The results of data analysis showed leadership and organizational philosophy, foresight effectiveness, systems thinking and knowledge centricity, and smart motivation as the key themes. Findings provide evidence that developing and implementing strategic intelligence-based plans can assist nonprofit leaders in improving organizational performance. The implications of this study for positive social change include providing strategies to nonprofit leaders for how to guide their organizations through rapidly changing environments, compete successfully, and sustain delivery of high-impact goods and services to the public and communities that they serve