Replacing Place In Marketing-Mix Strategy For Hospitality Services

In the conventional marketing mix, a focus on physical distribution handicaps the use of place in planning marketing strategy for hospitality services. To replace it, the article introduces a new group of variables called performance, which focus instead on availability and accessibility. The author does not intend to offer detailed descriptions of specific variables but rather to suggest associations and relationships among issues and options in marketing hospitality services that may not previously have been recognized, and to address the diverse segments of the hospitality services industry in general, including lodging, food, beverage, private club, cruise ship, and travel-destination services

Examining the compliance of hospitality services in KLIA Malaysia with Maqasid al-Shariah

ABSTRACT This study aimed to investigate the hospitality services at the Kuala Lumpur International Airport 1 (KLIA 1). Specifically, it attempted to examine hospitality in Islamic law, the hospitality services offered at the airport and the extent to which they were in line with Maqasid al-Sharia (the intent of Islamic law). To achieve these objectives, inductive method was used to gather information about hospitality and Maqasid al-Shari’ah from classic and modern books. Survey method was also used to collect data by questionnaire from tourists at the aforementioned airport, and foreign students and workers residing in Malaysia. Descriptive analytical method was then used to discuss the data collected from the two sources. This research ended with the conclusions that the hospitality services at the airport achieved some objectives of the Islamic law such as taysir (alleviation), cooperation and respect for human rights, and that the implementation of hospitality services which suits Maqasid al-Shari’ah plays a pivotal role in attracting tourists as the Maqasid al-Shari’ah is based on fitrah, which exists in every human being

Protection of Hotel Guests in Nigeria: Remedies without Redress?

A hotel guest injured or who has his property damaged or stolen within the hospitium of the hotel expects some form of redress, particularly, through the civil law mechanism. Primarily, civil proceedings is driven to ensure that such persons are compensated for the damaged suferred.  Such compensation is directed at restoring the victim to the position he would have been but for the injury.  This is captured in the maxim, ubi jus ibi remedium.[1] Besides criminal liability, the liability of service providers in the hospitality services in Nigeria is largely contract-based.   Legislative intervention provides protection for injured consumers of hospitality services in Nigeria. This paper critically analyses these remedies to discover whether indeed they effectively redress the injury suffered by consumers. Keywords: Consumer protection, remedies, compensation, hospitality services, damages. [1] That is, no injury without a remedy

THE TOURIST PERCEPTION OF THE HOSPITALITY INDUSTRY: ROMANIA VERSUS EUROPEAN UNION

Automatically when we talk about tourism, tourism industry and hospitality industry we refer to the term also increasingly mentioned. Through this work we describe the hotel, restaurant business and other travel related activity services, which since 2008 have been continuously developed and represent a source of benefit to the economy of any country. The paper aims to assess the perception of tourists based on a questionnaire about the quality of hospitality services in Romania compared to European Union countries.hospitality, hotel industry, restoration, perception

The Factor Structure of Hospitality Satisfaction among Travelers with Mobility Impairments: An Integration of Content Analysis and the Three-Factor Theory of Customer Satisfaction

There is a lack of attention to the demand from hospitality businesses for efficiently allocating limited resources on implementing services that enhance travelers’ satisfaction the most. Through quantitative content analysis of on-line travel reviews during 2004-2012, the current study explored the hospitality services most concerned by tourist with mobility impairments (TWM). With multiple regression analysis it further categorized these services by their contribution to enhancing TWM’s satisfaction based on a three-factor theory (Matzler & Sauerwein, 2002). The study initiates the identification of satisfaction factor structure based on textual data. It also provides pragmatic guides for better hospitality services to TWM

Can the Quality of Hospitality Services Play a Role in Sustainable Equestrian Tourism in Slovenia? Mediations, Effects, and Implications

This study investigates the relationship between the quality of hospitality services and sustainable equestrian tourism development in Slovenia. The focus will be on the relations between equestrian tourism motivations, hospitality services quality, overall service quality, equestrian tourists’ satisfaction, and behavioral intentions. The target population was equestrian tourists who stayed in one of 30 tourism farms in Slovenia and used both accommodation and food and beverage services. Face-to-face surveys with convenience sampling were used for the data collection. The results show that equestrian tourism motivations are positively associated with both hospitality services quality and the overall service quality in equestrian tourism. Moreover, the overall service quality in equestrian tourism is positively related to equestrian tourists’ satisfaction, while equestrian tourists’ satisfaction is positively related to behavioral intentions. In addition, accommodation service quality and food and beverage service quality both mediate the association between equestrian tourism motivation and overall satisfaction. The study provides both theoretical and practical implications. For one thing, it fills the research gaps present in the literature. In addition, it gives practical guidelines to farmers and tourism practitioners regarding equestrian tourism development as one of the popular areas of sustainable tourism development in rural settings

La percepción de la hospitalidad para la generación X versus la generación Y en la región del Caribe

In this manuscript, unique features of Millennial generation (Gen Y) in tourism and hospitality services will be discussed through Caribbean Millennials. The methodology will be literature review on generational differences in hospitality sector and evaluation of findings. First, the defining characteristics of Millennials will be examined compared to X generation (Gen X). Next, the focus will shift to hospitality services, and their development through the emerging needs of Millennials, such as integrated services with technology and exclusive benefits for personal requirements of tourists, rather than previous one-size-fits-all hospitality services of Fordist era. Finally, the paper will provide concluding remarksEn este manuscrito, se analizarán las características únicas de la generación Millennial (Gen Y) en los servicios de turismo y hospitalidad a través de Millennials del Caribe. La metodología será la revisión de la literatura sobre las diferencias generacionales en el sector hotelero y la evaluación de los hallazgos. Primero, se examinarán las características definitorias de los Millennials en comparación con la generación X (Gen X). A continuación, el enfoque se centrará en los servicios de hospitalidad y su desarrollo a través de las necesidades emergentes de los Millennials, como los servicios integrados con tecnología y los beneficios exclusivos para los requisitos personales de los turistas, en lugar de los servicios de hospitalidad anteriores de talla única de la era fordista. Finalmente, el documento proporcionará observaciones finale