A Geovisual Analytic Approach to Understanding Geo-Social Relationships in the International Trade Network

The world has become a complex set of geo-social systems interconnected by networks, including transportation networks, telecommunications, and the internet. Understanding the interactions between spatial and social relationships within such geo-social systems is a challenge. This research aims to address this challenge through the framework of geovisual analytics. We present the GeoSocialApp which implements traditional network analysis methods in the context of explicitly spatial and social representations. We then apply it to an exploration of international trade networks in terms of the complex interactions between spatial and social relationships. This exploration using the GeoSocialApp helps us develop a two-part hypothesis: international trade network clusters with structural equivalence are strongly ‘balkanized’ (fragmented) according to the geography of trading partners, and the geographical distance weighted by population within each network cluster has a positive relationship with the development level of countries. In addition to demonstrating the potential of visual analytics to provide insight concerning complex geo-social relationships at a global scale, the research also addresses the challenge of validating insights derived through interactive geovisual analytics. We develop two indicators to quantify the observed patterns, and then use a Monte-Carlo approach to support the hypothesis developed above

Improving Big Data Visual Analytics with Interactive Virtual Reality

For decades, the growth and volume of digital data collection has made it challenging to digest large volumes of information and extract underlying structure. Coined 'Big Data', massive amounts of information has quite often been gathered inconsistently (e.g from many sources, of various forms, at different rates, etc.). These factors impede the practices of not only processing data, but also analyzing and displaying it in an efficient manner to the user. Many efforts have been completed in the data mining and visual analytics community to create effective ways to further improve analysis and achieve the knowledge desired for better understanding. Our approach for improved big data visual analytics is two-fold, focusing on both visualization and interaction. Given geo-tagged information, we are exploring the benefits of visualizing datasets in the original geospatial domain by utilizing a virtual reality platform. After running proven analytics on the data, we intend to represent the information in a more realistic 3D setting, where analysts can achieve an enhanced situational awareness and rely on familiar perceptions to draw in-depth conclusions on the dataset. In addition, developing a human-computer interface that responds to natural user actions and inputs creates a more intuitive environment. Tasks can be performed to manipulate the dataset and allow users to dive deeper upon request, adhering to desired demands and intentions. Due to the volume and popularity of social media, we developed a 3D tool visualizing Twitter on MIT's campus for analysis. Utilizing emerging technologies of today to create a fully immersive tool that promotes visualization and interaction can help ease the process of understanding and representing big data.Comment: 6 pages, 8 figures, 2015 IEEE High Performance Extreme Computing Conference (HPEC '15); corrected typo

Web-Based Interactive Social Media Visual Analytics

Real-time social media platforms enable quick information broadcasting and response during disasters and emergencies. Analyzing the massive amount of generated data to understand the human behavior requires data collection and acquisition, parsing, filtering, augmentation, processing, and representation. Visual analytics approaches allow decision makers to observe trends and abnormalities, correlate them with other variables and gain invaluable insight into these situations. In this paper, we propose a set of visual analytic tools for analyzing and understanding real-time social media data in times of crisis and emergency situations. First, we model the degree of risk of individuals’ movement based on evacuation zones and post-event damaged areas. Identified movement patterns are extracted using clustering algorithms and represented in a visual and interactive manner. We use Twitter data posted in New York City during Hurricane Sandy in 2012 to demonstrate the efficacy of our approach. Second, we extend the Social Media Analytics and Reporting Toolkit (SMART) to supporting the spatial clustering analysis and temporal visualization. Our work would help first responders enhance awareness and understand human behavior in times of emergency, improving future events’ times of response and the ability to predict the human reaction. Our findings prove that today’s high-resolution geo-located social media platforms can enable new types of human behavior analysis and comprehension, helping decision makers take advantage of social media

The Evidence Hub: harnessing the collective intelligence of communities to build evidence-based knowledge

Conventional document and discussion websites provide users with no help in assessing the quality or quantity of evidence behind any given idea. Besides, the very meaning of what evidence is may not be unequivocally defined within a community, and may require deep understanding, common ground and debate. An Evidence Hub is a tool to pool the community collective intelligence on what is evidence for an idea. It provides an infrastructure for debating and building evidence-based knowledge and practice. An Evidence Hub is best thought of as a filter onto other websites — a map that distills the most important issues, ideas and evidence from the noise by making clear why ideas and web resources may be worth further investigation. This paper describes the Evidence Hub concept and rationale, the breath of user engagement and the evolution of specific features, derived from our work with different community groups in the healthcare and educational sector

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

Extracting Personal Behavioral Patterns from Geo-Referenced Tweets

This paper presents an exploratory study of the potential of geo-referenced Twitter data for extracting knowledge about significant personal places, behaviors and potential interests of people. The study was done analysing two months’ worth of tweets from residents of the greater Seattle area