The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan

The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study was a focus at linking the research gap of previous literature of past study based on individual awareness from the real-life experience. we collected data from the online user of the Bahawalpur Pakistan. In this study convenience sampling has been used to collect data and instruments of this study adopted from the previous study. The quantitative research methodology used to collect data, survey method was used to assemble data for this study, 300 questionnaire were distributed in Bahawalpur City due to the ease, reliability, and simplicity, effective recovery rate of 67% as a result 202 valid response was obtained for the effect of e-WOM on purchase intention and moderator analysis has been performed. Hypotheses of this research are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The result of this research is e-WOM significantly positive effect on purchase intention and moderator role of trust significantly affects the relationship between e-WOM, and purchase intention. The addition of brand trust in the model has contributed to the explanatory power, some studied was conduct on brand trust as a moderator and this study has contributed to the literature in this favor. significantly this study focused on current marketing research. Unlike past studies focused on western context, this study has extended the regional literature on e-WOM, and purchase intention to be intergrading in Bahawalpur Pakistan context. Lastly, future studies are recommended to examine the effect of trust in other countries allow for the comparison of the findings

Real-time drowsiness detection using wearable, lightweight EEG sensors

Driver drowsiness has always been a major concern for researchers and road use administrators. It has led to countless deaths accounting to significant percentile of deaths world over. Researchers have attempted to determine driver drowsiness using the following measures: (1) subjective measures (2) vehicle-based measures; (3) behavioral measures and (4) physiological measures.;Studies carried out to assess the efficacy of all the four measures, have brought out significant weaknesses in each of these measures. However detailed and comprehensive review has indicated that Physiological Measure namely EEG signal analysis provides most reliable and accurate information on driver drowsiness. In this paper a brief review of systems, and issues associated with them has been discussed with a view to evolve a novel system based on EEG signals especially for use in mine vehicles.;The feasibility of real-time drowsiness detection using commercially available, off-the-shelf, lightweight, wearable EEG sensors is explored. While EEG signals are known to be reliable indicators of fatigue and drowsiness, they have not been used widely due to their size and form factor. But the use of light-weight wearable EEGs alleviates this concern. Spectral analysis of EEG signals from these sensors using support vector machines is shown to classify drowsy states with high accuracy.;The system is validated using data collected on 23 subjects in fresh and drowsy states. The EEG signals are also used to characterize the blink duration and frequency of subjects. However, classification of drowsy states using blink analysis is shown to have lower accuracy than that using spectral analysis

Methods and techniques for analyzing human factors facets on drivers

Mención Internacional en el título de doctorWith millions of cars moving daily, driving is the most performed activity worldwide. Unfortunately, according to the World Health Organization (WHO), every year, around 1.35 million people worldwide die from road traffic accidents and, in addition, between 20 and 50 million people are injured, placing road traffic accidents as the second leading cause of death among people between the ages of 5 and 29. According to WHO, human errors, such as speeding, driving under the influence of drugs, fatigue, or distractions at the wheel, are the underlying cause of most road accidents. Global reports on road safety such as "Road safety in the European Union. Trends, statistics, and main challenges" prepared by the European Commission in 2018 presented a statistical analysis that related road accident mortality rates and periods segmented by hours and days of the week. This report revealed that the highest incidence of mortality occurs regularly in the afternoons during working days, coinciding with the period when the volume of traffic increases and when any human error is much more likely to cause a traffic accident. Accordingly, mitigating human errors in driving is a challenge, and there is currently a growing trend in the proposal for technological solutions intended to integrate driver information into advanced driving systems to improve driver performance and ergonomics. The study of human factors in the field of driving is a multidisciplinary field in which several areas of knowledge converge, among which stand out psychology, physiology, instrumentation, signal treatment, machine learning, the integration of information and communication technologies (ICTs), and the design of human-machine communication interfaces. The main objective of this thesis is to exploit knowledge related to the different facets of human factors in the field of driving. Specific objectives include identifying tasks related to driving, the detection of unfavorable cognitive states in the driver, such as stress, and, transversely, the proposal for an architecture for the integration and coordination of driver monitoring systems with other active safety systems. It should be noted that the specific objectives address the critical aspects in each of the issues to be addressed. Identifying driving-related tasks is one of the primary aspects of the conceptual framework of driver modeling. Identifying maneuvers that a driver performs requires training beforehand a model with examples of each maneuver to be identified. To this end, a methodology was established to form a data set in which a relationship is established between the handling of the driving controls (steering wheel, pedals, gear lever, and turn indicators) and a series of adequately identified maneuvers. This methodology consisted of designing different driving scenarios in a realistic driving simulator for each type of maneuver, including stop, overtaking, turns, and specific maneuvers such as U-turn and three-point turn. From the perspective of detecting unfavorable cognitive states in the driver, stress can damage cognitive faculties, causing failures in the decision-making process. Physiological signals such as measurements derived from the heart rhythm or the change of electrical properties of the skin are reliable indicators when assessing whether a person is going through an episode of acute stress. However, the detection of stress patterns is still an open problem. Despite advances in sensor design for the non-invasive collection of physiological signals, certain factors prevent reaching models capable of detecting stress patterns in any subject. This thesis addresses two aspects of stress detection: the collection of physiological values during stress elicitation through laboratory techniques such as the Stroop effect and driving tests; and the detection of stress by designing a process flow based on unsupervised learning techniques, delving into the problems associated with the variability of intra- and inter-individual physiological measures that prevent the achievement of generalist models. Finally, in addition to developing models that address the different aspects of monitoring, the orchestration of monitoring systems and active safety systems is a transversal and essential aspect in improving safety, ergonomics, and driving experience. Both from the perspective of integration into test platforms and integration into final systems, the problem of deploying multiple active safety systems lies in the adoption of monolithic models where the system-specific functionality is run in isolation, without considering aspects such as cooperation and interoperability with other safety systems. This thesis addresses the problem of the development of more complex systems where monitoring systems condition the operability of multiple active safety systems. To this end, a mediation architecture is proposed to coordinate the reception and delivery of data flows generated by the various systems involved, including external sensors (lasers, external cameras), cabin sensors (cameras, smartwatches), detection models, deliberative models, delivery systems and machine-human communication interfaces. Ontology-based data modeling plays a crucial role in structuring all this information and consolidating the semantic representation of the driving scene, thus allowing the development of models based on data fusion.I would like to thank the Ministry of Economy and Competitiveness for granting me the predoctoral fellowship BES-2016-078143 corresponding to the project TRA2015-63708-R, which provided me the opportunity of conducting all my Ph. D activities, including completing an international internship.Programa de Doctorado en Ciencia y Tecnología Informática por la Universidad Carlos III de MadridPresidente: José María Armingol Moreno.- Secretario: Felipe Jiménez Alonso.- Vocal: Luis Mart

A framework for context-aware driver status assessment systems

The automotive industry is actively supporting research and innovation to meet manufacturers' requirements related to safety issues, performance and environment. The Green ITS project is among the efforts in that regard. Safety is a major customer and manufacturer concern. Therefore, much effort have been directed to developing cutting-edge technologies able to assess driver status in term of alertness and suitability. In that regard, we aim to create with this thesis a framework for a context-aware driver status assessment system. Context-aware means that the machine uses background information about the driver and environmental conditions to better ascertain and understand driver status. The system also relies on multiple sensors, mainly video and audio. Using context and multi-sensor data, we need to perform multi-modal analysis and data fusion in order to infer as much knowledge as possible about the driver. Last, the project is to be continued by other students, so the system should be modular and well-documented. With this in mind, a driving simulator integrating multiple sensors was built. This simulator is a starting point for experimentation related to driver status assessment, and a prototype of software for real-time driver status assessment is integrated to the platform. To make the system context-aware, we designed a driver identification module based on audio-visual data fusion. Thus, at the beginning of driving sessions, the users are identified and background knowledge about them is loaded to better understand and analyze their behavior. A driver status assessment system was then constructed based on two different modules. The first one is for driver fatigue detection, based on an infrared camera. Fatigue is inferred via percentage of eye closure, which is the best indicator of fatigue for vision systems. The second one is a driver distraction recognition system, based on a Kinect sensor. Using body, head, and facial expressions, a fusion strategy is employed to deduce the type of distraction a driver is subject to. Of course, fatigue and distraction are only a fraction of all possible drivers' states, but these two aspects have been studied here primarily because of their dramatic impact on traffic safety. Through experimental results, we show that our system is efficient for driver identification and driver inattention detection tasks. Nevertheless, it is also very modular and could be further complemented by driver status analysis, context or additional sensor acquisition

Sitting behaviour-based pattern recognition for predicting driver fatigue

The proposed approach based on physiological characteristics of sitting behaviours and sophisticated machine learning techniques would enable an effective and practical solution to driver fatigue prognosis since it is insensitive to the illumination of driving environment, non-obtrusive to driver, without violating driver’s privacy, more acceptable by drivers

Novel technologies for the detection and mitigation of drowsy driving

In the human control of motor vehicles, there are situations regularly encountered wherein the vehicle operator becomes drowsy and fatigued due to the influence of long work days, long driving hours, or low amounts of sleep. Although various methods are currently proposed to detect drowsiness in the operator, they are either obtrusive, expensive, or otherwise impractical. The method of drowsy driving detection through the collection of Steering Wheel Movement (SWM) signals has become an important measure as it lends itself to accurate, effective, and cost-effective drowsiness detection. In this dissertation, novel technologies for drowsiness detection using Inertial Measurement Units (IMUs) are investigated and described. IMUs are an umbrella group of kinetic sensors (including accelerometers and gyroscopes) which transduce physical motions into data. Driving performances were recorded using IMUs as the primary sensors, and the resulting data were used by artificial intelligence algorithms, specifically Support Vector Machines (SVMs) to determine whether or not the individual was still fit to operate a motor vehicle. Results demonstrated high accuracy of the method in classifying drowsiness. It was also shown that the use of a smartphone-based approach to IMU monitoring of drowsiness will result in the initiation of feedback mechanisms upon a positive detection of drowsiness. These feedback mechanisms are intended to notify the driver of their drowsy state, and to dissuade further driving which could lead to crashes and/or fatalities. The novel methods not only demonstrated the ability to qualitatively determine a drivers drowsy state, but they were also low-cost, easy to implement, and unobtrusive to drivers. The efficacy, ease of use, and ease of access to these methods could potentially eliminate many barriers to the implementation of the technologies. Ultimately, it is hoped that these findings will help enhance traveler safety and prevent deaths and injuries to users