The comparative analysis of FMCG enterprises' vision, mission, and core values focusing on strategic human resources

Purpose: This study focused on a comparative analysis of the FMCG enterprises' vision, mission, and core values focusing on strategic human resources. Research methodology: This study is qualitative, and altogether twenty-three FMCG company's websites have been used for analyzing the company's mission, vision, and core values.  Results: Among the twenty-three companies, only seven (Bombay Sweets and Co. Ltd., Arla, Akij Group, Ispahani Foods Limited, Golden Harvest Agro Industries Limited, Walton Group, and City Group) have no focus on strategic human resources in their mission, vision and core values. Sixteen companies have a concern about strategic human resources in vision, mission, and core values. Limitations: This study only includes results from the FMCG of Bangladesh rather than including other industries like telecommunication, MNCs, and other areas. Again, this study is limited by including only a few FMCGs. Contribution: This study results contribute to strategic human focus in the vision, mission, and core values of FMCG enterprises of Bangladesh through a comparative analysis also emphasizes strategic human focus in the employees' development

Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study

JEL classification: M31The operation conditions of marketing channels, regarded as the crucial external resources of enterprises, directly influence the market position of a company. Good marketing channels are significant links for enterprises to perceive market change and adjust enterprise behavior and decisions. This thesis seeks to clarify and define various factors influencing marketing channels optimization by using fast moving consuming goods (FMCG) as the focus of the research topic and by taking Rainbow Company as an example, based on data of an actual marketing channel operation and deep research on the case company. On this basis, the concept and basic framework of marketing channel optimization of FMCG enterprises has been considered from the perspective of channel relationship selection and marketing channel integration, considering the influence of direct online marketing models on traditional marketing channels. Finally, it has put forward the implementation strategy of marketing channel optimization from three aspects, building strategic alliance of marketing channels, putting more effort in developing a network channel and in strengthening regional marketing team construction by applying relevant theories and concepts of marketing channel optimization.As condições de operação dos canais de marketing, considerados como recursos externos essenciais das empresas, influenciam diretamente o posicionamento de uma empresa no mercado. Um bom canal de marketing constitui um elemento muito significativo para que as empresas se apercebam das mudanças ocorridas no mercado e possam ajustar os seus comportamentos e decisões em conformidade. Esta tese procura clarificar e definir os diversos fatores que influenciam a otimização dos canais de marketing a partir do estudo de caso da empresa Rainbow Company e adotando, como base de pesquisa, o caso de produtos de rápido consumo (FMCG “fast moving consumer goods”). Deste modo a tese definiu o conceito e o enquadramento básico da otimização de canais de marketing sob a perspetiva da seleção de relacionamentos e da integração, considerando a influência de modelos de marketing direto online sobre os canais de marketing tradicionais. Por fim, e tendo por base as teorias e conceitos relevantes, a tese desenvolveu uma estratégia de implementação da otimização de canais de marketing sob três perspetivas: construção de alianças estratégicas; reforço do desenvolvimento de redes; e reforço do desenvolvimento de equipas de marketing regional

The Role of Distribution in Progress of FMCG Industries

The study is attempted to examine the competence of distribution in progress of FMCG industry. Through this study, trying to realize the level of progress increment by distribution channels. The outcomes attracted the study is absolutely in light of study directed among the retailers. With a direct distribution framework, the marketer achieves the proposed last client of their item by circulating the item straightforwardly to the distribution channels are characterized and arranged. Their improvement is clarified and new potential outcomes of their advancement in contemporary conditions are demonstrated. In this sense, a variety of distribution channels exists, and in addition the contemporary understanding of overseeing supply chains and value creation systems. The information was gathered from 35 retailers, who practice consistently. The information required for the study has been gathered from the retailers through questionnaire. Analysis and interpretation has been done by using the statistical tools.  The outcomes  from  the  study demonstrates that dominant part of the respondents are satisfied with the facilities offered by the distributors. The intense rivalry in the FMCG part makes it imperative to always modify the plans according to the economic situations. Keywords: Effective distribution, progress of FMCG industry

Blockchain Technology in Bangladesh’s FMCG Sector: A Review

The effectiveness of a company's supply chain is influenced by responsiveness, flexibility, quality, cost, and managerial support. However, businesses that run manually are unable to maintain an effective supply chain process due to fraud, subpar quality, longer lead times, a lack of flexibility, a lack of response, monitoring problems, and a lack of coordination among members. These difficulties can be solved using blockchain, which will improve consumer views. Bangladesh has a huge market for fast-moving consumer products, and that market is expanding quickly. By delivering real-time data, reducing operational expenses, addressing the tracking issue, assuring secure transactions, enhancing communication, and increasing flexibility, the adoption of blockchain can change how these businesses work in their supply chains. Despite the enormous interest, there is currently very little research on blockchain adoption in the context of emerging economy countries. That’s why the current study highlights blockchain adoption in Bangladesh’s FMCG context. Keywords: Supply chain performance, blockchain technology, FMCG sector, Bangladesh. DOI: 10.7176/EJBM/15-14-02 Publication date:July 31st 202

Repositioning Strategies And Performance Of Fast-Moving Consumer Goods Firms In Kenya

Manufacturing in Kenya was identified as one of the four pillars in the Big 4 Agenda that was expected to spur economic growth due to its strong forward and backward linkages with other sectors of the economy. However, statistics show that there has been a downward trend on performance of firms manufacturing fast moving consumer goods. The aim of this study was therefore to assess the effect of repositioning strategies (image repositioning, intangible repositioning, tangible repositioning and product repositioning) on performance of firms manufacturing fast moving consumer goods in Kenya. The study used a causal research design. The target population was 193 firms for the period 2016 to 2021. Data was analyzed through regression analysis. The study findings indicated that an increase in adoption of both image repositioning and intangible repositioning strategies resulted to a significant increase in both annual sales and return on assets of firms manufacturing fast moving consumer goods. In addition, the study found that tangible repositioning strategy and product repositioning strategy had insignificant effect on both sales and return on assets. Based on the findings, the study recommends that management of fast moving consumer goods firms increase their investment in adoption of image and intangible repositioning strategies given their positive and significant effect on both sales and return on assets

A Study on Coca-Cola Delivery Service System

伴随着中国经济的高速增长，人民的消费能力不断提高，快速消费品行业在国内取得了快速发展。但与此同时，由于快速消费品的行业特性对配送服务的特定要求以及当前国内整体物流配送服务能力普遍偏低的市场环境，再加上快速消费品企业自身在配送服务环节中所存在的各种内部矛盾，配送服务往往成为了企业价值链中的短板，制约了企业和行业的可持续快速发展。 本文以厦门太古可口可乐饮料有限公司为研究对象，以本文作者在配送服务领域内所接触到的物流、配送等基本概念和在MBA求学过程中所学到的知识体系为理论基础，通过麦肯锡解决企业问题的方法运用，深入剖析并整理归纳出了厦门太古可口可乐在配送服务环节中所面临的问题与挑战，并以一定的...With fast growth of China’s economy, people’s consumption power has continuously increased which provides a great platform of rapid development for FMCG industry. However concurrently, due to specific requirements of delivery service from FMCG industry features, poor delivery capability in present market, and all kinds of internal complications at the joint of delivery at FMCG enterprises, deliver...学位：工商管理硕士院系专业：管理学院工商管理教育中心（MBA中心）_工商管理硕士(MBA)学号：1792006115162

The Relationship Between Burnout Syndrome and Organizational Commitment Perception of Employees in Fast Moving Consumer Goods Industry

Purpose – The aim of this research is to identify the relationship between burnout syndrome and organizational commitment perception of employees. Design/methodology/approach – Within the framework of the existing literature, two Likert type scales were used to measure the conceptual structures. The measurement tools were distributed to 475 participants made up of sales employees employed by companies operating in the fast-moving consumer goods industry in Istanbul. In total, 445 valid questionnaires were gathered for statistical analysis. The research was conducted by IBM SPSS 22.0 and AMOS 23.0 software. In total, 10 hypotheses, including all the sub-dimensions, were investigated through statistical analysis. Findings – It has been concluded that there is a significant, linear, and negative relationship between two conceptual structures and their sub-dimensions. It has also been observed that there is a statistically significant, linear, moderate, and negative correlation between burnout syndrome and organizational commitment (r = -0.362, p = 0.00 <0.05). Discussion – Employees experiencing burnout syndrome have lower levels of organizational commitment; and therefore, managers should work on reducing the probability of burnout syndrome of individuals within the organizations. The findings are limited to the perceptions of 445 employees and the sample consists of employees working in a single industry in Istanbul. The analysis can be expanded further to cover other industries and employees in the future studies

Business-IT alignment from operational level: empirical evidence from the Bank of Qingdao, China

Business-IT Alignment (BITA) has long been a significant topic for scholars as well as enterprise managers especially in the Internet era. Although numerous studies have identified the factors influencing the aligning process and relationships between them and organization successes from strategic perspective, few consider the impact of these elements on employees’s performances from an operational level. To fill this gap, this thesis first discusses the state-of-art and the challenges of BITA in China’s city commercial banks (CCBs) and further develops a theoretical framework to empirically evaluate the BITA in China banking industry. Finally, some recommendations for improving the level of BITA in China’s CCBs are provided. Taking the Bank of Qingdao (BQD) as a sample, this thesis empirically examines BITA maturity model with the results that five factors including communication, IT competency/value measurement, IT governance, partnership, and IT skills are positively related to the BITA while IT scope and architecture are not significant. In addition, the moderating effect of service quality between BITA and employee’s working performance is also supported by the survey. This study also develops a new theoretical model namely, business-IT punctuated equilibrium alignment model (BIPEAM), based on life cycle theory and punctuated equilibrium theory to describe the alternately leading roles between business and IT strategies. This model may contribute towards the better understanding of the mechanism of business-IT strategic alignment process from a longitudinal perspective within an enterprise.O alinhamento entre o negócio e as Tecnologias de Informação (TI) ou alinhamento business-IT (BITA) tem sido desde há muito um tópico significativo para académicos bem como para gestores de empresas, especialmente na era da Internet. Embora numerosas investigações tenham identificado os fatores que influenciam o processo de alinhamento e as relações entre eles e os sucessos da organização do ponto de vista estratégico, poucas consideram o impacto destes elementos no desempenho dos empregados a partir de um nível operacional. Para preencher esta lacuna, esta tese começa por discutir o estado da arte e os desafios do BITA nos bancos comerciais das cidades da China (CCBs) e desenvolve um quadro teórico para avaliar empiricamente o BITA na indústria bancária Chinesa. Por último, são fornecidas algumas recomendações para melhorar o nível de BITA nos CCBs da China. Tomando o Banco de Qingdao (BQD) como amostra, esta tese examina empiricamente o modelo de maturidade do BITA com os resultados de que cinco fatores, incluindo comunicação, competência/avaliação de TI, governação de TI, parceria, e competências de TI estão positivamente relacionados com o BITA enquanto que o âmbito e a arquitetura de TI não são significativos. Além disso, o efeito moderador da qualidade do serviço entre a BITA e o desempenho de trabalho do empregado é também apoiado pelo inquérito realizado. Este estudo também desenvolve um novo modelo teórico, nomeadamente o modelo de alinhamento de equilíbrio pontuado de business-IT (BIPEAM) baseado na teoria do ciclo de vida e na teoria do equilíbrio pontuado para descrever os papéis alternadamente de liderança entre as estratégias empresariais e de TI. Este modelo pode contribuir para uma melhor compreensão do mecanismo do processo de alinhamento estratégico entre empresas e as TI, a partir de uma perspetiva longitudinal dentro de uma empresa