Maximizing the Profit of Cloud Broker with Priority Aware Pricing

A practical problem facing Infrastructure-as-a-Service (IaaS) cloud users is how to minimize their costs by choosing different pricing options based on their own demands. Recently, cloud brokerage service is introduced to tackle this problem. But due to the perishability of cloud resources, there still exists a large amount of idle resource waste during the reservation period of reserved instances. This idle resource waste problem is challenging cloud broker when buying reserved instances to accommodate users' job requests. To solve this challenge, we find that cloud users always have low priority jobs (e.g., non latency-sensitive jobs) which can be delayed to utilize these idle resources. With considering the priority of jobs, two problems need to be solved. First, how can cloud broker leverage jobs' priorities to reserve resources for profit maximization? Second, how to fairly price users' job requests with different priorities when previous studies either adopt pricing schemes from IaaS clouds or just ignore the pricing issue. To solve these problems, we first design a fair and priority aware pricing scheme, PriorityPricing, for the broker which charges users with different prices based on priorities. Then we propose three dynamic algorithms for the broker to make resource reservations with the objective of maximizing its profit. Experiments show that the broker's profit can be increased up to 2.5× than that without considering priority for offline algorithm, and 3.7× for online algorithm

Competitive Cloud Resource Procurements via Cloud Brokerage

In current IaaS cloud markets, tenant consumers non-cooperatively compete for cloud resources via demand quantities, and the service quality is offered in a best effort manner. To better exploit tenant demand correlation, cloud brokerage services provide cloud resource multiplexing so as to earn profits by receiving volume discounts from cloud providers. A fundamental but daunting problem facing a tenant consumer is competitive resource procurements via cloud brokerage. In this paper, we investigate this problem via non-cooperative game modeling. In the static game, to maximize the experienced surplus, tenants judiciously select optimal demand responses given pricing strategies of cloud brokers and complete information of the other tenants' demands. We also derive Nash equilibrium of the non-cooperative game for competitive resource procurements. Performance evaluation on Nash equilibrium reveals insightful observations for both theoretical analysis and practical cloud resource procurements scheme design.published_or_final_versio

Cloud Market Maker: An automated dynamic pricing marketplace for cloud users

© 2015 Elsevier B.V. Abstract Cloud providers commonly incur heavy upfront set up costs which remain almost constant whether they serve a single or many customers. In order to generate a return on this investment, a suitable pricing strategy is required by providers. Established industries such as the airlines employ dynamic pricing to maximize their revenues. In order to increase their resource utilization rates, cloud providers could also use dynamic pricing for their services. At present however most providers use static schemes for pricing their resources. This work presents a new dynamic pricing mechanism for cloud providers. Furthermore, at present no platform exists that provides a dynamic unified view of the different cloud offerings in real-time. Due to a rapidly changing landscape and a limited knowledge of the cloud marketplace, consumers can often end up choosing a cloud provider that is more expensive or does not give them what they really need. This is because some providers spend significantly on advertising their services online. In order to assist cloud customers in the selection of a suitable resource and cloud providers in implementing dynamic pricing, this work describes an automated dynamic pricing marketplace and a decision support system for cloud users. We present a multi-agent multi-auction based system through which such services are delivered. An evaluation has been carried out to determine how effectively the Cloud Market Maker selects the resource, dynamically adjusts the price for the cloud users and the suitability of dynamic pricing for the cloud environment

Competitive Bandwidth Reservation via Cloud Brokerage for Video Streaming Applications

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Cloud Computing Implementation Organizational Success in the Department of Defense

The DoD tends to implement user based IT systems without quantifying whether those systems would be properly utilized by the target populous. Focus is generally emphasized on mission enhancement rather than looking at how or if it will be utilized by organizations. There would appear to be no reason for cloud computing to be implemented with the same disregard for acceptance and success. The day of large amounts of data is here and needs to converge with what this thesis investigates, the factors that positively influence organization acceptance and success of cloud computing specifically in the DoD so that is can properly maintain, utilize and store that data. This research focused in depth on that utilization

Measuring the Business Value of Cloud Computing

The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and Information Systems (IS) literature. However, emerging technologies such as the ever-changing complex area of cloud computing present new challenges and opportunities for demonstrating how IT investments lead to business value. Recent reviews of extant literature highlights the need for multi-disciplinary research. This research should explore and further develops the conceptualization of value in cloud computing research. In addition, there is a need for research which investigates how IT value manifests itself across the chain of service provision and in inter-organizational scenarios. This open access book will review the state of the art from an IS, Computer Science and Accounting perspective, will introduce and discuss the main techniques for measuring business value for cloud computing in a variety of scenarios, and illustrate these with mini-case studies

Measuring the Business Value of Cloud Computing

The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and Information Systems (IS) literature. However, emerging technologies such as the ever-changing complex area of cloud computing present new challenges and opportunities for demonstrating how IT investments lead to business value. Recent reviews of extant literature highlights the need for multi-disciplinary research. This research should explore and further develops the conceptualization of value in cloud computing research. In addition, there is a need for research which investigates how IT value manifests itself across the chain of service provision and in inter-organizational scenarios. This open access book will review the state of the art from an IS, Computer Science and Accounting perspective, will introduce and discuss the main techniques for measuring business value for cloud computing in a variety of scenarios, and illustrate these with mini-case studies

Cloud Asset Pricing Tree (CAPT) Elastic Economic Model for Cloud Service Providers

Cloud providers are incorporating novel techniques to cope with prospective aspects of trading like resource allocation over future demands and its pricing elasticity that was not foreseen before. To leverage the pricing elasticity of upcoming demand and supply, we employ financial option theory (future contracts) as a mechanism to alleviate the risk in resource allocation over future demands. This study introduces a novel Cloud Asset Pricing Tree (CAPT) model that finds the optimal premium price of the Cloud federation options efficiently. Providers will benefit by this model to make decisions when to buy options in advance and when to exercise them to achieve more economies of scale. The CAPT model adapts its structure to address the price elasticity concerns and makes the demand, price inelastic and the supply, price elastic. Our empirical evidences suggest that using the CAPT model, exploits the Cloud market potential as an opportunity for more resource utilization and future capacity planning.

A transfer learning-aided decision support system for multi-cloud brokers

Decision-making in a cloud environment is a formidable task due to the proliferation of service offerings, pricing models, and technology standards. A customer entering the diverse cloud market is likely to be overwhelmed with a host of difficult choices in terms of service selection. This applies to all levels of service, but Infrastructure as a Service (IaaS) level is particularly important for the end user given the fact that IaaS provides more choices and control for application developers. In the IaaS domain, however, there is no straightforward method to compare virtual machine performance and, more generally cost/performance trade-offs, within or across cloud providers. A wrong decision can result in a financial loss as well as a reduced application performance. A cloud broker can help in resolving such issues by acting as an intermediary between the cloud provider and the cloud consumer – hence, serving as a decision support system for assisting the customer in the decision process. In this thesis, we exploit machine learning for building an intelligent decision support system which assists customers in making application-driven decisions in a multi-cloud environment. The thesis examines a representative set of appropriate inference and prediction based learning techniques, that are essential for capturing application behaviour on different deployment setups, such as Polynomial Regression and Support Vector Regression (SVR). In addition, the thesis examines the efficiency of the learning techniques, recognising that machine learning can impose significant training overhead. The thesis also introduces a novel transfer learning aided technique, leading to substantial reduction in this overhead. By definition, transfer learning aims to solve the new problem faster or with a better solution by using the previously learned knowledge. Quantitatively, we observed a reduction of approximately 60% in the learning time and cost by transferring the existing knowledge about the application and cloud platform in order to learn a new prediction model for some other application or cloud provider. Intensive experimentation has been performed in this study for learning and evaluation of proposed decision support system. Explicitly, we have used three different representative applications over two cloud providers, namely Amazon and Google. Our proposed decision support system, enriched with transfer learning methods, is capable of generating decisions that are viable across different applications in a multi-cloud environment. Finally, we also discuss lessons learned in terms of architectural principles and techniques for intelligent multi-cloud brokerage