The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan

The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study was a focus at linking the research gap of previous literature of past study based on individual awareness from the real-life experience. we collected data from the online user of the Bahawalpur Pakistan. In this study convenience sampling has been used to collect data and instruments of this study adopted from the previous study. The quantitative research methodology used to collect data, survey method was used to assemble data for this study, 300 questionnaire were distributed in Bahawalpur City due to the ease, reliability, and simplicity, effective recovery rate of 67% as a result 202 valid response was obtained for the effect of e-WOM on purchase intention and moderator analysis has been performed. Hypotheses of this research are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The result of this research is e-WOM significantly positive effect on purchase intention and moderator role of trust significantly affects the relationship between e-WOM, and purchase intention. The addition of brand trust in the model has contributed to the explanatory power, some studied was conduct on brand trust as a moderator and this study has contributed to the literature in this favor. significantly this study focused on current marketing research. Unlike past studies focused on western context, this study has extended the regional literature on e-WOM, and purchase intention to be intergrading in Bahawalpur Pakistan context. Lastly, future studies are recommended to examine the effect of trust in other countries allow for the comparison of the findings

Methods and techniques for analyzing human factors facets on drivers

Mención Internacional en el título de doctorWith millions of cars moving daily, driving is the most performed activity worldwide. Unfortunately, according to the World Health Organization (WHO), every year, around 1.35 million people worldwide die from road traffic accidents and, in addition, between 20 and 50 million people are injured, placing road traffic accidents as the second leading cause of death among people between the ages of 5 and 29. According to WHO, human errors, such as speeding, driving under the influence of drugs, fatigue, or distractions at the wheel, are the underlying cause of most road accidents. Global reports on road safety such as "Road safety in the European Union. Trends, statistics, and main challenges" prepared by the European Commission in 2018 presented a statistical analysis that related road accident mortality rates and periods segmented by hours and days of the week. This report revealed that the highest incidence of mortality occurs regularly in the afternoons during working days, coinciding with the period when the volume of traffic increases and when any human error is much more likely to cause a traffic accident. Accordingly, mitigating human errors in driving is a challenge, and there is currently a growing trend in the proposal for technological solutions intended to integrate driver information into advanced driving systems to improve driver performance and ergonomics. The study of human factors in the field of driving is a multidisciplinary field in which several areas of knowledge converge, among which stand out psychology, physiology, instrumentation, signal treatment, machine learning, the integration of information and communication technologies (ICTs), and the design of human-machine communication interfaces. The main objective of this thesis is to exploit knowledge related to the different facets of human factors in the field of driving. Specific objectives include identifying tasks related to driving, the detection of unfavorable cognitive states in the driver, such as stress, and, transversely, the proposal for an architecture for the integration and coordination of driver monitoring systems with other active safety systems. It should be noted that the specific objectives address the critical aspects in each of the issues to be addressed. Identifying driving-related tasks is one of the primary aspects of the conceptual framework of driver modeling. Identifying maneuvers that a driver performs requires training beforehand a model with examples of each maneuver to be identified. To this end, a methodology was established to form a data set in which a relationship is established between the handling of the driving controls (steering wheel, pedals, gear lever, and turn indicators) and a series of adequately identified maneuvers. This methodology consisted of designing different driving scenarios in a realistic driving simulator for each type of maneuver, including stop, overtaking, turns, and specific maneuvers such as U-turn and three-point turn. From the perspective of detecting unfavorable cognitive states in the driver, stress can damage cognitive faculties, causing failures in the decision-making process. Physiological signals such as measurements derived from the heart rhythm or the change of electrical properties of the skin are reliable indicators when assessing whether a person is going through an episode of acute stress. However, the detection of stress patterns is still an open problem. Despite advances in sensor design for the non-invasive collection of physiological signals, certain factors prevent reaching models capable of detecting stress patterns in any subject. This thesis addresses two aspects of stress detection: the collection of physiological values during stress elicitation through laboratory techniques such as the Stroop effect and driving tests; and the detection of stress by designing a process flow based on unsupervised learning techniques, delving into the problems associated with the variability of intra- and inter-individual physiological measures that prevent the achievement of generalist models. Finally, in addition to developing models that address the different aspects of monitoring, the orchestration of monitoring systems and active safety systems is a transversal and essential aspect in improving safety, ergonomics, and driving experience. Both from the perspective of integration into test platforms and integration into final systems, the problem of deploying multiple active safety systems lies in the adoption of monolithic models where the system-specific functionality is run in isolation, without considering aspects such as cooperation and interoperability with other safety systems. This thesis addresses the problem of the development of more complex systems where monitoring systems condition the operability of multiple active safety systems. To this end, a mediation architecture is proposed to coordinate the reception and delivery of data flows generated by the various systems involved, including external sensors (lasers, external cameras), cabin sensors (cameras, smartwatches), detection models, deliberative models, delivery systems and machine-human communication interfaces. Ontology-based data modeling plays a crucial role in structuring all this information and consolidating the semantic representation of the driving scene, thus allowing the development of models based on data fusion.I would like to thank the Ministry of Economy and Competitiveness for granting me the predoctoral fellowship BES-2016-078143 corresponding to the project TRA2015-63708-R, which provided me the opportunity of conducting all my Ph. D activities, including completing an international internship.Programa de Doctorado en Ciencia y Tecnología Informática por la Universidad Carlos III de MadridPresidente: José María Armingol Moreno.- Secretario: Felipe Jiménez Alonso.- Vocal: Luis Mart

A LightGBM-Based EEG Analysis Method for Driver Mental States Classification

Fatigue driving can easily lead to road traffic accidents and bring great harm to individuals and families. Recently, electroencephalography- (EEG-) based physiological and brain activities for fatigue detection have been increasingly investigated. However, how to find an effective method or model to timely and efficiently detect the mental states of drivers still remains a challenge. In this paper, we combine common spatial pattern (CSP) and propose a light-weighted classifier, LightFD, which is based on gradient boosting framework for EEG mental states identification. ,e comparable results with traditional classifiers, such as support vector machine (SVM), convolutional neural network (CNN), gated recurrent unit (GRU), and large margin nearest neighbor (LMNN), show that the proposed model could achieve better classification performance, as well as the decision efficiency. Furthermore, we also test and validate that LightFD has better transfer learning performance in EEG classification of driver mental states. In summary, our proposed LightFD classifier has better performance in real-time EEG mental state prediction, and it is expected to have broad application prospects in practical brain-computer interaction (BCI)

Fatigue Detection for Ship OOWs Based on Input Data Features, from The Perspective of Comparison with Vehicle Drivers: A Review

Ninety percent of the world’s cargo is transported by sea, and the fatigue of ship officers of the watch (OOWs) contributes significantly to maritime accidents. The fatigue detection of ship OOWs is more difficult than that of vehicles drivers owing to an increase in the automation degree. In this study, research progress pertaining to fatigue detection in OOWs is comprehensively analysed based on a comparison with that in vehicle drivers. Fatigue detection techniques for OOWs are organised based on input sources, which include the physiological/behavioural features of OOWs, vehicle/ship features, and their comprehensive features. Prerequisites for detecting fatigue in OOWs are summarised. Subsequently, various input features applicable and existing applications to the fatigue detection of OOWs are proposed, and their limitations are analysed. The results show that the reliability of the acquired feature data is insufficient for detecting fatigue in OOWs, as well as a non-negligible invasive effect on OOWs. Hence, low-invasive physiological information pertaining to the OOWs, behaviour videos, and multisource feature data of ship characteristics should be used as inputs in future studies to realise quantitative, accurate, and real-time fatigue detections in OOWs on actual ships

Modern drowsiness detection techniques: a review

According to recent statistics, drowsiness, rather than alcohol, is now responsible for one-quarter of all automobile accidents. As a result, many monitoring systems have been created to reduce and prevent such accidents. However, despite the huge amount of state-of-the-art drowsiness detection systems, it is not clear which one is the most appropriate. The following points will be discussed in this paper: Initial consideration should be given to the many sorts of existing supervised detecting techniques that are now in use and grouped into four types of categories (behavioral, physiological, automobile and hybrid), Second, the supervised machine learning classifiers that are used for drowsiness detection will be described, followed by a discussion of the advantages and disadvantages of each technique that has been evaluated, and lastly the recommendation of a new strategy for detecting drowsiness

Systems engineering approaches to safety in transport systems

openDuring driving, driver behavior monitoring may provide useful information to prevent road traffic accidents caused by driver distraction. It has been shown that 90% of road traffic accidents are due to human error and in 75% of these cases human error is the only cause. Car manufacturers have been interested in driver monitoring research for several years, aiming to enhance the general knowledge of driver behavior and to evaluate the functional state as it may drastically influence driving safety by distraction, fatigue, mental workload and attention. Fatigue and sleepiness at the wheel are well known risk factors for traffic accidents. The Human Factor (HF) plays a fundamental role in modern transport systems. Drivers and transport operators control a vehicle towards its destination in according to their own sense, physical condition, experience and ability, and safety strongly relies on the HF which has to take the right decisions. On the other hand, we are experiencing a gradual shift towards increasingly autonomous vehicles where HF still constitutes an important component, but may in fact become the "weakest link of the chain", requiring strong and effective training feedback. The studies that investigate the possibility to use biometrical or biophysical signals as data sources to evaluate the interaction between human brain activity and an electronic machine relate to the Human Machine Interface (HMI) framework. The HMI can acquire human signals to analyse the specific embedded structures and recognize the behavior of the subject during his/her interaction with the machine or with virtual interfaces as PCs or other communication systems. Based on my previous experience related to planning and monitoring of hazardous material transport, this work aims to create control models focused on driver behavior and changes of his/her physiological parameters. Three case studies have been considered using the interaction between an EEG system and external device, such as driving simulators or electronical components. A case study relates to the detection of the driver's behavior during a test driver. Another case study relates to the detection of driver's arm movements according to the data from the EEG during a driver test. The third case is the setting up of a Brain Computer Interface (BCI) model able to detect head movements in human participants by EEG signal and to control an electronic component according to the electrical brain activity due to head turning movements. Some videos showing the experimental results are available at https://www.youtube.com/channel/UCj55jjBwMTptBd2wcQMT2tg.openXXXIV CICLO - INFORMATICA E INGEGNERIA DEI SISTEMI/ COMPUTER SCIENCE AND SYSTEMS ENGINEERING - Ingegneria dei sistemiZero, Enric