D3.3 Business models report

RECIPROCITY aims to transform European cities into climate-resilient and connected, multimodal nodes for smart and clean mobility. The project's innovative four-stage replication approach is designed to showcase and disseminate best practices for sustainable urban development and mobility. As part of this project, the present business model report (D3.3) provides an overview of innovative urban mobility business models that could be tailored to cities in the RECIPROCITY replication ecosystem. The work developed was based upon the work carried-out in WP1-2-4, and aimed to collect and derive the business model patterns for urban mobility and propose a business model portfolio that encourage cross-sector collaboration and create an integrated mobility system. This report is therefore addressed to cities and local authorities that have to meet mobility challenges (i.e. high costs and low margin, broad set of partners, competing with private car) by providing new services to activate and accelerate a sustainable modal shift. It also targets other stakeholders interested in business model concepts applied to cities

From car to bike. Marketing and dialogue as a driver of change

The Paris Climate Agreement has sent a key message to the international community regarding the need to increase efforts to move towards a low-carbon economy and help slow climate change, while underpinning global long-term economic growth and sustainable development. COP 21 recognizes the social, economic and environmental value of voluntary mitigation actions and their co-benefits for adaptation, health and sustainable development. In this framework, the PTP Cycle project, running from 2013 to 2016 and funded by the European Commission through the Intelligent Energy Europe program, introduces a non-market approach through voluntary participation in the adoption of sustainable transport modes such as cycling, based on marketing to potential customers through Personalized Travel Plans. The medium-sized city of Burgos (Spain) and the cities of Ljubljana, Riga, Antwerp and London (boroughs of Haringey and Greenwich) developed a new policy instrument (Personalized Travel Plans) in order to increase bike patronage. Beyond potential savings of CO2, the results show that PTP as a form of Active Mobility Consultancy is a suitable instrument to influence modal shift to public transport, walking and cycling, and to address the challenges of climate change, while fostering sustainable transportation by changing mobility behaviour. These results, matching with the state-of-the-art of studies and pilot applications in other countries, allows deriving differentiated results for medium-size and large urban areas

Changing Features of the Automobile Industry in Asia:Comparison of Production, Trade and Market Structure in Selected Countries

The global automotive industry, increasingly characterized by global mergers and relocation of production centers to emerging developing economies, is in the grips of a global price-war. The industry is subject to imperfect competition which has resulted in too much of everything — too much capacity, too many competitors and too much redundancy and overlap. The industry is concerned with consumer demands for styling, safety, and comfort; and with labor relations and manufacturing efficiency. In this context, the study examines the growth patterns, changes in ownership structures, trade patterns and role of governments of selected Asian countries (viz. China, India, Indonesia and Thailand) in the automobile sector.Automobile, Asia, Market Structure

Impacto de las estrategias para incentivar el uso de la bicicleta en viajes al trabajo : un estudio de caso con empleados de la Companhia Riograndense de Saneamento

This study identifies the most valued factors for potential bicycle users on work trips and evaluate the impact of implementing different strategies to improve bicycle use. We applied an online stated-preference survey from 127 Companhia Riograndense de Saneamento (CORSAN) employees in Porto Alegre (Brazil). Then, we formulated hybrid ordered logit models to estimate the probability of bicycle use under different hypothetical scenarios. The results showed that locker rooms, bicycle parking, bike-sharing systems (bike loaner programs run by the company), training for employees in bicycle use and the presence of bike paths for access to CORSAN all encourage bicycle use. The availability of locker rooms proved to be the most important variable. The joint implementation of locker rooms, bicycle parking and bike-sharing systems (loaner programs) would increase demand by 66%. The strategies discussed in this article can easily be adapted to other contexts where there is a desire to increase shared bicycle commuting to workplaces.Los objetivos de este estudio son identificar los factores más importantes para estimular el uso de la bicicleta en viajes al trabajo y evaluar el impacto de la implantación de diferentes medidas. Los empleados de la Companhia Riograndense de Saneamento (CORSAN) fueron utilizados como estudio de caso en Porto Alegre (Brasil), a través de una encuesta de preferencia declarada. La probabilidad de uso de la bicicleta en diferentes escenarios se estimó mediante modelos híbridos logit ordenados. Los resultados mostraron que la implantación de vestuarios, estacionamiento de bicicletas, sistemas de bicicletas compartidas (programa de préstamos de bicicletas realizado por la empresa), capacitación de los empleados en relación al uso de bicicleta y la presencia de ciclovías para el acceso a CORSAN, fomentan el uso de la bicicleta. La disponibilidad de vestuarios resultó ser la variable más importante. La implementación conjunta de vestuarios, estacionamiento de bicicletas y sistemas de bicicletas compartidas (programas de préstamo) aumentaría la demanda en un 66% en este caso. Los procedimientos adoptados podrían aplicarse fácilmente en otros contextos donde se desee incrementar la proporción de viajes hacia los lugares de trabajo

Management of the Design and Construction of the WPI Bamboo Bicycle

The goal of this project is to manage the design, assembly, testing, and marketing processes of a bamboo bicycle. This was achieved through the use of the axiomatic design method where each functional requirement is independent and the information content of the design is minimized. Additionally, the management team utilized tactical business techniques and analytics to coordinate the efforts of the overall MQP group

A Mediated Impacts Model of Demand Volatility on Inventory Flow Integration in Supply Chains

We develop a theoretical model about how organizations cope with the bullwhip effect created by consumer demand uncertainty through product modularity and information sharing across the supply chain. Unpredictability of consumer demand is likely to accentuate inventory flows in the supply chain. Information sharing and product modularity can be used by organizations to mediate the impact of uncertain product demand on inventory flow integration. An organization’s success in coping with the bullwhip effect is reflected in the degree to which inventory flows are integrated across the supply chain. Our results suggest that (1) information sharing is essential for achieving integration of inventory flows irrespective of the demand environment, and (2) the strategy of modular product design can help organizations enhance inventory flows under conditions of consumer demand uncertainty

A Cluster Analysis of Cyclists in Europe: Common Patterns, Behaviours, and Attitudes

This study uses cluster analysis on a sample of regular cyclists from six European countries (the U.K., the Netherlands, Sweden, Hungary, Italy, and Spain) to shed light on common cycling patterns, demographic characteristics, and attitudes. Participants completed an online survey on cycling behaviour, attitudes towards cycling, discomfort while cycling in mixed traffic, cycling environment and comparative cycling risk perception. A two-step cluster analysis was performed to identify segments of cyclists based on cycling patterns, and a multinomial logistic regression analysis was used to profile the segments. The two-step cluster analysis yielded three components. Leisure-time cyclists cycled almost exclusively for leisure/training, had a clear preference for car use relative to bicycle, and low riding frequency. Resolute Cyclists were characterised by a high variety of cycling trip purpose, a clear preference for bicycle use relative to the car, and high riding frequency. Convenience Cyclists were characterised by cycling for personal business or leisure/training but not for commuting, no evident preference for bicycle vs car, and medium riding frequency. The value of the present study is to highlight commonalities in patterns, characteristics, and attitudes of cyclists in Europe. Our study showed that cycling patterns and habits are linked to psychosocial variables such as attitudes and the cycling environment, explicitly highlighting the importance of discomfort in mixed traffic and the relationship with cycling culture

Key research themes on travel behavior, lifestyle, and sustainable urban mobility

The concept of lifestyle adds a behavioral component to travel models that used to be dominated by engineering and econometric traditions. This article presents an overview of how lifestyle is defined and measured in transport studies, and how travel behavior is influenced by lifestyles. Lifestyles are often used pragmatically rather than theoretically in the behavior studies. Nevertheless, some important theoretical contributions have been made, especially in sociology by scholars such as Weber, Bourdieu, Ganzeboom, and Schulze who agree on the communicative character of lifestyles: individuals express their social position through specific patterns of behavior, consumption, and leisure. These behavioral patterns are shaped by underlying opinions and orientations, including beliefs, interests, and attitudes. Thus, travel behavior is not simply determined by price, speed, and comfort but is also related to attitudes, status, and preferences. Because lifestyle has many different dimensions, a variety of measurement approaches exists. Nevertheless, most studies suggest that travel behavior is conditioned by specific lifestyles. How lifestyles themselves can be modified to promote more sustainable patterns of transport has not received much attention to date. This article argues that lifestyles need to be considered as dynamic rather than as static and given, and that future research could delve more deeply into this area