The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to collect data and to generate information for supporting marketing decision-making. Potentially, this will have a positive impact on decision-making performance. Managerial expertise will favor the transformation of data into market insights. However, as the cognitive capabilities of marketing managers are limited, increasing amounts of data may also increase the complexity of the decision-making context. In turn, increased complexity enhances the probability of biased decision processes (e.g., the inappropriate use of heuristics) thereby negatively affecting decision-making performance. Marketing management support systems, also being the result of advances in information technology, are tools that can help marketers to benefit from the data explosion. These systems are able to increase the value of data and, at the same time, make decision-makers less vulnerable to biased decision processes. Our analysis leads to the expectation that the combination of marketing data, managerial judgment, and marketing management support systems will be a powerful factor for improving marketing management. Implications of our analysis are discussed.decision making;decision biases;information technology;marketing management support systems

Usage Degree of the Capabilities of DSS in Al-Aqsa University of Gaza

Abstract— This study aimed to identify the degree of use of the capabilities of decision-support systems in Palestinian institutions higher education, Aqsa University in Gaza - a case study. The study used a analytical descriptive approach, and the researchers used the of questionnaire tool to collect the data, the researchers using stratified random sample distributed (150) questioners to the study population and (126) was obtained back with rate of 84%. The study showed that the most important results are: that senior management supports the existence of decision support systems and that there is approval by the respondents on the paragraphs of the use of the capabilities of decision support systems in general. And that there are no significant differences between the averages of the answers of respondents differences about the degree of use of decision support systems capabilities attributed to personal data. The study also concluded a series of recommendations including: increasing the adoption of the senior management decision support in their decision-making systems. And increased regulatory attention to the potential available to decision support systems directly to the senior management in the Palestinian universities in the Gaza Strip. There is an increased interest in the physical and technical possibilities available for the use of decision support systems. There is an increased interest in human potential available for the use of decision support systems. Investment of information available to universities in building the capacities of integration techniques and other information technology capabilities. The empowerment of human resources in universities and participating in making decisions concerning the construction of the capabilities of information technology

Pengaruh Perkembangan Teknologi Informasi Terhadap Bidang Akuntansi Manajemen

Information technology development has significantly changed the businesses. Various kinds of information systems which use information technology are Electronic Data Processing Systems (EDP), Data Processing Systems (DPS), Decision Support System (DSS), Management Information System (MIS), Executive Information Systems (EIS), Expert System (ES) and Accounting Information System (AIS). The development of information technology has also influenced management accounting dicipline as the producer of information for planning, controling and decision making . These influences, of course, has advantages and diadvantages for the companies

The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to collect data and to generate information for supporting marketing decision-making. Potentially, this will have a positive impact on decision-making performance. Managerial expertise will favor the transformation of data into market insights. However, as the cognitive capabilities of marketing managers are limited, increasing amounts of data may also increase the complexity of the decision-making context. In turn, increased complexity enhances the probability of biased decision processes (e.g., the inappropriate use of heuristics) thereby negatively affecting decision-making performance. Marketing management support systems, also being the result of advances in information technology, are tools that can help marketers to benefit from the data explosion. These systems are able to increase the value of data and, at the same time, make decision-makers less vulnerable to biased decision processes. Our analysis leads to the expectation that the combination of marketing data, managerial judgment, and marketing management support systems will be a powerful factor for improving marketing management. Implications of our analysis are discussed

A ROBUST ENSEMBLE MODEL FOR SPOKEN LANGUAGE RECOGNITION

Effective decision-making in industry conditions requires access and proper presentation of manufacturing data on the realised manufacturing process. Although the frequently applied ERP systems allow for recording economic events, their potential for decision support is limited. The article presents an original system for reporting manufacturing data based on Business Intelligence technology as a support for junior and middle management. As an example a possibility of utilising data from ERP systems to support decision-making in the field of purchases and logistics in  small and medium enterprises

COMPUTER-AIDED MATERIAL DEMAND PLANNING USING ERP SYSTEMS AND BUSINESS INTELLIGENCE TECHNOLOGY

Effective decision-making in industry conditions requires access and proper presentation of manufacturing data on the realised manufacturing process. Although the frequently applied ERP systems allow for recording economic events, their potential for decision support is limited. The article presents an original system for reporting manufacturing data based on Business Intelligence technology as a support for junior and middle management. As an example a possibility of utilising data from ERP systems to support decision-making in the field of purchases and logistics in  small and medium enterprises

Managerial Accounting AS An Element Of Information Resources Management Of An Enterprise

The questions of the information resources organization and formation mechanism of an enterprise through financial and managerial reporting data and accounting data prism are highlighted. The sequence formation elements and enterprise information resources use are considered. The formation of the enterprises information resource, based on managerial accounting, is studied, which is a priority aspect of modern decision-making support, as well as other components of business tools - financial management and audit. Information resource management has certain functions that are general and inherent in all business systems. The nature of the prepared reports and information filling of the financial statements are subordinated to general objectives. That is, it contains a range of financial information that should be publicly available and useful to a wide range of users and decision-making, and not specifically devised to the needs of a particular group or set of decision-making. Managerial reports are specialized reports that are designed either for a solution of a specific decision or for a specific manager. The directions of the information resource management development on the basis of information technology use and information technology impact on the accounting development are disclosed

Marketing Management Support Systems: evolution, adoption and effectiveness

A Marketing Management Support Systems can be defined as any device combining (i) information technology, (ii) marketing data and/ or knowledge, and (iii) analytical capabilities, made available to one or more marketing decision-makers with the objective to improve the quality of marketing decision-making. In this paper we present a categorization scheme for marketing management support systems. Three types of MMSS, developed so far, can be identified: marketing information systems, marketing decision support systems and marketing knowledge-based systems. Each of these systems emphasize different components. Next, we focus on the factors affecting adoption of and satisfaction with MMSS. The outcomes are presented of a large scale study carried out in the Netherlands among 525 companies. In the third part of the paper we answer the question whether MMSS improve the effectiveness of marketing decision-makers and, if so, under which conditions. For this purpose we present the results of an experimental laboratory study in which XOreal life marketing managers and 160 marketing students participated. We conclude the paper with a discussion of the perspectives for Marketing Management Support Systems

Digital transformation: implementation of business intelligence solution for the pharmaceutical sector

Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementMertens describes the term Business Intelligence as the integration of all activities evolving around the company, starting from IT procedures up to management methods and analytical processes, with the aim of providing information and new insights as a decision-making basis for the management. Already in the 1960s, information systems attempted to support decision making for the management. Over time, the umbrella term Management Support Systems (MSS) evolved, reemphasizing the importance of information and communication technology. In the present project report, the aim is to establish and enhance these decision-making processes for the company Janssen Pharmaceutical. The objectives, therefore, are to establish a single source of truth with all data sources feeding one data lake and on top of that data lake building various reports, dashboards and visualizations in both a web-based solution and standalone app solution

A Technology Proposal for a Management Information System for the Director’s Office, NAL.

This technology proposal attempts in giving a viable solution for a Management Information System (MIS) for the Director's Office. In today's IT scenario, an Organization's success greatly depends on its ability to get accurate and timely data on its operations of varied nature and to manage this data effectively to guide its activities and meet its goals. To cater to the information needs of an Organization or an Office like the Director's Office, information systems are developed and deployed to gather and process data in ways that produce a variety of information to the end-user. MIS can therefore can be defined as an integrated user-machine system for providing information to support operations, management and decision-making functions in an Organization. The system in a nutshell, utilizes computer hardware and software, manual procedures, models for analysis planning, control and decision-making and a database. Using state-of-the-art front-end and back-end web based tools, this technology proposal attempts to provide a single-point Information Management, Information Storage, Information Querying and Information Retrieval interface to the Director and his office for handling all information traffic flow in and out of the Director's Office