Cultural Factors in a Mobile Phone Adoption and Usage Model: A Case of UUM Postgraduate Students

Mobile phone is one of the communication devices that can meet requirement where it consists of an integrated system of technology and socially derived components. The technology that provided in mobile phone keep changing by the features and there a lot in the market today. Hence, the upgrading technology will influence user behavior. For that, the objective of this research is to identify on the factors that influence mobile phone adoption and usage and evaluate on significant between human behavior pattern and technology in mobile phone. To be success in this research, quantitative and qualitative approach has been used to explore, observation and cultural analysis. Meanwhile, the results also indicated that variable need for achievement contributes high influence in social factors that influence mobile phone adoption and usage, where it is the components of human nature and cultur

Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan

Although mobile commerce have been used and widely researched in developed nations, there is a low usage in the Arab world. Also, there is a limited empirical research on mobile commerce in Jordan despite the high penetration of mobile phone subscribers in 2009. Among the aims of this quantitative research is to empirically investigate the determinants of mobile commerce adoption in a collectivist culture such as Jordan where social norms are valued and individual actions are influenced greatly by important reference groups. The Technology Acceptance Model (TAM) is extended to include four factors (facilitating conditions, cost, personal innovativeness in IT (PIIT) and subjective norms). Furthermore, in order to understand subjective norms in collectivist culture; subjective norms were decomposed into different levels (personal and societal injunctive and descriptive norms). The research framework consists of twelve latent variables (seven exogenous and five endogenous). Using self-administered survey, 40 items with 7-point Likert scale is used to collect data. Out of the 500 samples, 448 responses (89.6 % response rate) were collected; eventually 401 responses were usable. Structural Equation Modeling is applied to analyze the data. The findings of this study revealed that facilitating conditions, cost, PIIT, attitude and perceived usefulness are significant determinants of behavioral intention in Jordan. In addition, subjective norms, facilitating conditions, cost and perceived ease of use are significant antecedents of attitude which in turn influencing behavioral intention. Moreover, the empirical evidence indicated that personal injunctive norm, personal descriptive norm and societal injunctive norm are indeed antecedents of subjective norms. It can be concluded that extended TAM successfully enriched the model and increased the exploratory power to 53% in explaining behavioral intention variance

Development and Validation of Game Interface with Culture Questionnaire: Graphic and Animation

AbstractCultural values that are held by individuals within a society control how they act and believe. People with different culture may have different perception on the same subject. Due to this reason, some people may find difficulties playing computer games since the design is not intuitive and natural enough for the player. Hence, a model of game interface with cultural values is designed based on literature. The model consists of graphic and animation and four cultural elements – PDI, MAS, HC and IDV. This paper presents the development and validation of questionnaire for use to verify the game interface model .The study employed a mixed method design which consists of qualitative and quantitative method. Four panel of experts in the area of culture and human computer interface (HCI) were selected to validate the questionnaire, through structured interview. The face validation process involved five game players. For quantitative method, purposive sampling of 52 respondents was carried out. After development and validation process completed, 30 questions of game interface with cultural values remain. Some changes have been made on questions based on experts’ reviews. The reliability of the questionnaire, α = .955. The questionnaire is validated and reliable, thus it is good for use to verify the model

Culture in the design of mHealth UI:An effort to increase acceptance among culturally specific groups

Purpose: Designers of mobile applications have long understood the importance of users’ preferences in making the user experience easier, convenient and therefore valuable. The cultural aspects of groups of users are among the key features of users’ design preferences, because each group’s preferences depend on various features that are culturally compatible. The process of integrating culture into the design of a system has always been an important ingredient for effective and interactive human computer interface. This study aims to investigate the design of a mobile health (mHealth) application user interface (UI) based on Arabic culture. It was argued that integrating certain cultural values of specific groups of users into the design of UI would increase their acceptance of the technology. Design/methodology/approach: A total of 135 users responded to an online survey about their acceptance of a culturally designed mHealth. Findings: The findings showed that culturally based language, colours, layout and images had a significant relationship with users’ behavioural intention to use the culturally based mHealth UI. Research limitations/implications: First, the sample and the data collected of this study were restricted to Arab users and Arab culture; therefore, the results cannot be generalized to other cultures and users. Second, the adapted unified theory of acceptance and use of technology model was used in this study instead of the new version, which may expose new perceptions. Third, the cultural aspects of UI design in this study were limited to the images, colours, language and layout. Practical implications: It encourages UI designers to implement the relevant cultural aspects while developing mobile applications. Originality/value: Embedding Arab cultural aspects in designing UI for mobile applications to satisfy Arab users and enhance their acceptance toward using mobile applications, which will reflect positively on their lives.</p

Determinan Penggunaan Mobile Sales Force Automation Systems dan Dampaknya terhadap Job Satisfaction

Kualitas informasi ditentukan oleh kualitas data yang ada. Jika data yang dimasukkan salah atau buruk maka informasi yang dihasilkan juga akan buruk. Jika informasi digunakan untuk membuat kebijakan maka kebijakan atau keputusan yang dihasilkan juga akan salah atau buruk. Maka penting untuk mengetahui apakah penerapan sebuah teknologi benar-benar diterima oleh pengguna atau tidak. Dan salah satu indikator dari penerimaan adalah mengakibatkan kepuasan kerja bagi karyawan yang menggunakan. Sales Force Automation adalah bagian dari sebuah sistem yang besar yang memerlukan kehati-hatian dalam penggunaannya karen akan berdampak sistemik terhadap keseluruhan data Perusahaan. Banyak model pengukuran penerimaan yang ada namun belum banyak yang mencakup motivasi seseorang mau menggunakan dan dampak dari penggunaan teknologi tersebut. Penelitian ini akan menggunakan model MOPTAM yang diperluas sampai dengan dampaknya terhadap kepuasan kerja karyawan. Kata Kunci: Moble salesforce automation, MOPTAM, Kepuasan kerj

The influence of national culture on the attitude towards mobile recommender systems

This is the post-print version of the final paper published in Technological Forecasting and Social Change. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.This study aimed to identify factors that influence user attitudes towards mobile recommender systems and to examine how these factors interact with cultural values to affect attitudes towards this technology. Based on the theory of reasoned action, belief factors for mobile recommender systems are identified in three dimensions: functional, contextual, and social. Hypotheses explaining different impacts of cultural values on the factors affecting attitudes were also proposed. The research model was tested based on data collected in China, South Korea, and the United Kingdom. Findings indicate that functional and social factors have significant impacts on user attitudes towards mobile recommender systems. The relationships between belief factors and attitudes are moderated by two cultural values: collectivism and uncertainty avoidance. The theoretical and practical implications of applying theory of reasoned action and innovation diffusion theory to explain the adoption of new technologies in societies with different cultures are also discussed.National Research Foundation of Korea Grant funded by the Korean governmen

Factors Influencing Purchase Intention of Cellular Phones Among the University Students in Bangladesh

Uses of cellular phone among the university students are increasing in Bangladesh. To capture this growing market segment and meeting their diverse demand, it is important for the manufacturers and marketers of cellular phone to know about the factors that these young truly judge. This study is undertaken to find out the factors that affect young Bangladeshi university students’ intention to purchase cellular phone. Through using a structured questionnaire, completed responses of 350 respondents were collected by applying convenience sampling technique. To test the reliability of the collected data, Cronbach’s alpha was measured. Besides this, Regression and ANOVA is used to explain the relationship between the factors affecting university students’ cell phone purchase intention and test the proposed hypotheses. Statistical package for the social sciences (SPSS) version 21.0 was used to perform the statistical tests. This study found significant influence of cell phone price, cell phone feature, brand name and social influence on university students’ cellular phone purchase intention. Findings of the study will help the cellular phone manufacturers and marketers to design their youth centric marketing strategies. Moreover, managerial implications along with the directions for future research have also been discussed. Keywords: Cellular Phone, Purchase Intention, Product Price, Product Features, Brand Name, Social Influence, Ease of Use, Promotion of the Brand. DOI: 10.7176/EJBM/11-2-1

Multi-purpose infrastructure for delivering and supporting mobile context-aware applications

The use of contextual information in mobile devices is receiving increasing attention in mobile and ubiquitous computing research. An important requirement for mobile development today is that devices should be able to interact with the context. In this paper we present a series of contributions regarding previous work on context-awareness. In the first place, we describe a client-server architecture that provides a mechanism for preparing target non context-aware applications in order to be delivered as context-aware applications in a semi-automatic way. Secondly, the framework used in the server to instantiate specific components for context-awareness, the Implicit Plasticity Framework, provides independence from the underlying mobile technology used in client device, as it is shown in the case studies presented. Finally, proposed infrastructure deals with the interaction among different context constraints provided by diverse sensors. All of these contributions are extensions to the infrastructure based on the Dichotomic View of plasticity, which now offers multi-purpose support

Exploring the Futures of Mobiles for Social Development Using Ethnographic Futures Research

As new technologies such as mobile phones impact peoples’ daily lives, interest into their potential is also growing. In this research paper we aim to identify and explore how a particular research approach, in this instance, ethnographic futures research (EFR), can be utilized for future predictions of mobiles phones in social development activities in developing countries. The paper describes the process and offers reasoning for utilizing this approach. By undertaking this research, the benefits are that academics will learn of an approach that will allow the study of and understanding social development activities achieved by novel mobile applications. For practitioners, such research offers the potential of obtaining a rich, simple and clearer understanding of mobile application development. By obtaining such an understanding, regions around the globe can be targeted and diffusion strategies leading to increasing mobile phone users will occur. By applying EFR it is concluded that there is definitely a need for a different way of thinking about how mobile phone services should be created and deployed to marginalized communities to avoid the unsustainable models used for the initial tele‐center deployments over a decade ago

Saudi Citizens’ Perceptions on Mobile Government (mGov) Adoption Factors

The Saudi government has recently paid serious attention towards utilising mobile technology in order to deliver government services electronically to its citizens. This study attempts to explore citizens’ (potential users) perceptions on a number of factors that may be important for encouraging the widespread adoption of mobile government (mGov) services in the context of Saudi Arabia. The factors descriptively explored in this research include: perceived risk, innovativeness; performance expectancy, effort expectancy, social influence, facilitating conditions, perceived value, hedonic motivation and behavioural intension. The survey data utilised in this research was collected through a self-administered questionnaire to 600 participants (with a response rate of 66%) within a convenience sample. The results obtained through a descriptive analysis demonstrated that the aforementioned factors are perceived as important by Saudi citizens and they have strong behavioural intention to adopt mGov services