A FEW REMARKS ON THE INTRODUCTION OF THE TERM “MARKETING” INTO ECONOMIC LITERATURE

Representatives of most academic disciplines, both at home and abroad, collect theoretical concepts developed by previous generations, thus creating histories of the sciences cultivated by them. In this respect, Polish academics engaged in marketing are lagging behind. The purpose of this study is to establish the “paternity” of the term “marketing”. The authors of publications up to now have claimed that in 1912 this term, interpreted as market distribution, was introduced into the specialist literature by the American economist Arch Wilkinson Shaw. Meanwhile, after conducting studies of the literature, it has turned out that in 1890, and so 22 years earlier, the term “marketing” in the sense of introducing goods to the market was used by Alfred Marshall. So, it was this British economist who turned out to be the author of the above innovation in terminology in the field of economics

Images for change: community development, community arts and photography

This article explores how community development objectives can be achieved through critical photographic practice. It summarizes the literature relating to community arts practice and its potential for social regeneration. Photography is then located within this context and explored as a critical practice, with particular attention being given to photo-elicitation, photo-novella and photovoice methods. The literature is discussed and analysed to explore how far critical photographic practice can meet the objectives of community development

Building Histories of the National Mall: A Guide to Creating a Digital Public History Project

This guide details each phase of creating Histories of the NationalMall, mallhistory.org, including planning, interpretative approach, user experience and design, testing, and outreach efforts of the project team. Histories of the National Mall is a digital public history project developed by the RoyRosenzweig Center for History and New Media at George Mason University, and generously funded by the National Endowment for the Humanities

History Making: The Historian as Consultant

History is not just a genre of knowledge but also a basic feature of human life. Accounting for the past, or creating histories, to quote David Thelen, is ‘as natural a part of life as eating or breathing’. Casual references to what has taken place make up the vast majority of these accounts. But there are also a great number of deliberately created expositions of the past. They are produced in every field of society and by a wide variety of actors, from private persons to, for example, politicians and various media. The totality of them can be called everyday history. These accounts of the past serve present purposes – histories have innumerable functions and are of countless types. Divergent accounts also influence each other, and my suggestion is that their interaction be called the never-ending social process of history-making. History making, in other words, is not the preserve of academically-trained historians. They are experts but not outside observers. Scholarly historians are inescapably involved in the social process of history making. Their work goes beyond prevailing histories: they seek interpretations that make better sense of the past than the existing ones. Embedded in this effort is another constructivist function: they demonstrate ways to think about the past and how to use it. When demonstrating ‘that’s not how it was’, historians at the same display ‘how the presentation should have been constructed’. Even if they don’t think of themselves as consultants on history making they act in this capacity

Understanding sustainability through the lens of ecocentric radical-re?exivity : implications for management education

This paper seeks to contribute to the debate around sustainability by proposing the need for an ecocentric stance to sustainability that reflexively embeds humans in—rather than detached from—nature. We argue that this requires a different way of thinking about our relationship with our world, necessitating a (re)engagement with the sociomaterial world in which we live. We develop the notion of ecocentrism by drawing on insights from sociomateriality studies, and show how radical-reflexivity enables us to appreciate our embeddedness and responsibility for sustainability by bringing attention to the interrelationship between values, actions and our social and material world. We examine the implications of an ecocentric radically reflexive approach to sustainability for management education

The highly variable time evolution of star-forming cores identified with dendrograms

We investigate the time evolution of dense cores identified in molecular cloud simulations using dendrograms, which are a common tool to identify hierarchical structure in simulations and observations of star formation. We develop an algorithm to link dendrogram structures through time using the three-dimensional density field from magnetohydrodynamical simulations, thus creating histories for all dense cores in the domain. We find that the population-wide distributions of core properties are relatively invariant in time, and quantities like the core mass function match with observations. Despite this consistency, an individual core may undergo large (>40%), stochastic variations due to the redefinition of the dendrogram structure between timesteps. This variation occurs independent of environment and stellar content. We identify a population of short-lived (<200 kyr) overdensities masquerading as dense cores that may comprise ~20% of any time snapshot. Finally, we note the importance of considering the full history of cores when interpreting the origin of the initial mass function; we find that, especially for systems containing multiple stars, the core mass defined by a dendrogram leaf in a snapshot is typically less than the final system stellar mass. This work reinforces that there is no time-stable density contour that defines a star-forming core. The dendrogram itself can induce significant structure variation between timesteps due to small changes in the density field. Thus, one must use caution when comparing dendrograms of regions with different ages or environment properties because differences in dendrogram structure may not come solely from the physical evolution of dense cores.Comment: 20 pages, 17 figures. Submitted to MNRA

Sex in the city: the rise of soft-erotic film culture in Cinema Leopold, Ghent, 1945-1954

Since the 1990s, film studies saw a disciplinary shift from approaches favoring a textual and ideological analysis of films to a broader understanding of the socio-cultural history of cinema under the banner of new cinema history. This turn not only allowed for ‘niche’ research domains to flourish such as film economics or cinema memory research, or for new empirical and critical methodologies to be applied to film and cinema history. This change in researching and writing film/cinema history also shed light on previously marginalized, neglected or uncharted film cultures and histories, burgeoning scholarship in for instance (s)exploitation cinema. This contribution examines a peculiar part of post-war local film culture in the Belgian city of Ghent, more precisely the one around the city-center soft-erotic cinema Cinema Leopold (1945-54). The research is based on a programming and box-office database compiled from archival sources and contextualized by other data (internal and external correspondence, posters,…) coming from the business archive of Octave Bonnevalle, Cinema Leopold’s founding pater familias (material kept in the State Archives of Belgium; RAB/B70/1928-1977). The database now contains information on 625 film titles shown between 1945 and 1954, out of which 233 were unidentified (due to lack of information). Although the database is at times crippled by source inconsistencies, it is extremely rich in documenting the everyday practices of a cinema that gradually turned into a soft-erotic movie theater. The database allows for some remarkable findings concerning shifts in the origin of films, their production years, genres, censorship and popularity. The key finding is that Cinema Leopold started out after the Second World War with a child-friendly, mainstream Hollywood-oriented film program, as did most cinemas in Ghent, but its profile slowly tilted towards more mature audiences and provocative film genres. These included French ‘risqué’ feature films containing some forms of nudity like Perfectionist/Un Grand Patron (Ciampi, 1951) and documentaries on venereal diseases like the successful Austrian Creeping Poison/Schleichendes Gift (Wallbrück, 1946), but also auteur movies such as Bergman’s Port of Call/Hamnstad (1948) were shown. It is interesting how Leopold walked a fine line between innovative, bold European art-house cinema, soft-erotic ‘didactic’ movies and flat-out commercial soft-porn. By 1954, Leopold had gathered a loyal crowd, which kept the cinema alive until 1981 despite the several law suits and trials. This micro-history offers a remarkable example of the post-war flourishing of alternative, yet profit-driven cinema circuits, riddled with media controversies and censorship

Introduction: thinking with the past: political thought in and from the 'non-west'

This special issue addresses the diverse ways the past may be used and perceived in different places for political purposes. Noting that histories of political thought have traditionally reproduced the parochial exclusions of the discipline, contributors to this special issue consider how the past matters for political thought and from a global perspective. This mandate does not entail the assumption that there exists some singular global vantage point from which historical ideas might be assessed or that Euro-American concerns and experiences should be projected ever more broadly across the world’s pasts. Rather, these contributors directly engage the globally diffuse, intellectually substantive confrontations of past with present, of tradition with modernity, and of heritage with necessity that erupted (and continue to erupt) as thinkers in diverse societies grapple with the specific dilemmas of their time and place

Interactions with a Violent Past: Reading Post Conflict Landscapes in Cambodia, Laos, and Vietnam

A review of Interactions with a Violent Past: Reading Post-Conflict Landscapes in Cambodia, Laos, and Vietnam by Vatthana Pholsena and Oliver Tapp