Complex influence propagation based on trust-aware dynamic linear threshold models

Abstract To properly capture the complexity of influence propagation phenomena in real-world contexts, such as those related to viral marketing and misinformation spread, information diffusion models should fulfill a number of requirements. These include accounting for several dynamic aspects in the propagation (e.g., latency, time horizon), dealing with multiple cascades of information that might occur competitively, accounting for the contingencies that lead a user to change her/his adoption of one or alternative information items, and leveraging trust/distrust in the users' relationships and its effect of influence on the users' decisions. To the best of our knowledge, no diffusion model unifying all of the above requirements has been developed so far. In this work, we address such a challenge and propose a novel class of diffusion models, inspired by the classic linear threshold model, which are designed to deal with trust-aware, non-competitive as well as competitive time-varying propagation scenarios. Our theoretical inspection of the proposed models unveils important findings on the relations with existing linear threshold models for which properties are known about whether monotonicity and submodularity hold for the corresponding activation function. We also propose strategies for the selection of the initial spreaders of the propagation process, for both non-competitive and competitive influence propagation tasks, whose goal is to mimic contexts of misinformation spread. Our extensive experimental evaluation, which was conducted on publicly available networks and included comparison with competing methods, provides evidence on the meaningfulness and uniqueness of our models

Privacy, security, and trust issues in smart environments

Recent advances in networking, handheld computing and sensor technologies have driven forward research towards the realisation of Mark Weiser's dream of calm and ubiquitous computing (variously called pervasive computing, ambient computing, active spaces, the disappearing computer or context-aware computing). In turn, this has led to the emergence of smart environments as one significant facet of research in this domain. A smart environment, or space, is a region of the real world that is extensively equipped with sensors, actuators and computing components [1]. In effect the smart space becomes a part of a larger information system: with all actions within the space potentially affecting the underlying computer applications, which may themselves affect the space through the actuators. Such smart environments have tremendous potential within many application areas to improve the utility of a space. Consider the potential offered by a smart environment that prolongs the time an elderly or infirm person can live an independent life or the potential offered by a smart environment that supports vicarious learning

A reliability-based approach for influence maximization using the evidence theory

The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social networks for example. In this paper, we propose an influence measure that combines many influence indicators. Besides, we consider the reliability of each influence indicator and we present a distance-based process that allows to estimate the reliability of each indicator. The proposed measure is defined under the framework of the theory of belief functions. Furthermore, the reliability-based influence measure is used with an influence maximization model to select a set of users that are able to maximize the influence in the network. Finally, we present a set of experiments on a dataset collected from Twitter. These experiments show the performance of the proposed solution in detecting social influencers with good quality.Comment: 14 pages, 8 figures, DaWak 2017 conferenc

COMMUNITY DETECTION AND INFLUENCE MAXIMIZATION IN ONLINE SOCIAL NETWORKS

The detecting and clustering of data and users into communities on the social web are important and complex issues in order to develop smart marketing models in changing and evolving social ecosystems. These marketing models are created by individual decision to purchase a product and are influenced by friends and acquaintances. This leads to novel marketing models, which view users as members of online social network communities, rather than the traditional view of marketing to individuals. This thesis starts by examining models that detect communities in online social networks. Then an enhanced approach to detect community which clusters similar nodes together is suggested. Social relationships play an important role in determining user behavior. For example, a user might purchase a product that his/her friend recently bought. Such a phenomenon is called social influence and is used to study how far the action of one user can affect the behaviors of others. Then an original metric used to compute the influential power of social network users based on logs of common actions in order to infer a probabilistic influence propagation model. Finally, a combined community detection algorithm and suggested influence propagation approach reveals a new influence maximization model by identifying and using the most influential users within their communities. In doing so, we employed a fuzzy logic based technique to determine the key users who drive this influence in their communities and diffuse a certain behavior. This original approach contrasts with previous influence propagation models, which did not use similarity opportunities among members of communities to maximize influence propagation. The performance results show that the model activates a higher number of overall nodes in contemporary social networks, starting from a smaller set of key users, as compared to existing landmark approaches which influence fewer nodes, yet employ a larger set of key users