Cognitive processes in categorical and associative priming: a diffusion model analysis

Cognitive processes and mechanisms underlying different forms of priming were investigated using a diffusion model approach. In a series of 6 experiments, effects of prime-target associations and of a semantic and affective categorical match of prime and target were analyzed for different tasks. Significant associative and categorical priming effects were found in standard analyses of response times (RTs) and error frequencies. Results of diffusion model analyses revealed that priming effects of associated primes were mapped on the drift rate parameter (v), while priming effects of a categorical match on a task-relevant dimension were mapped on the extradecisional parameters (t(0) and d). These results support a spreading activation account of associative priming and an explanation of categorical priming in terms of response competition. Implications for the interpretation of priming effects and the use of priming paradigms in cognitive psychology and social cognition are discussed

On the (un)conditionality of automatic attitude activation: the valence proportion effect

Affective priming studies have shown that participants are faster to pronounce affectively polarized target words that are preceded by affectively congruent prime words than affectively polarized target words that are preceded by affectively incongruent prime words. We examined whether affective priming of naming responses depends on the valence proportion (i.e., the proportion of stimuli that are affectively polarized). In one group of participants, experimental trials were embedded in a context of filler trials that consisted of affectively polarized stimulus materials (i.e., high valence proportion condition). In a second group, the same set of experimental trials was embedded in a context of filler trials consisting of neutral stimuli (i.e., low valence proportion condition). Results showed that affective priming of naming responses was significantly stronger in the high valence proportion condition than in the low valence proportion condition. We conclude that (a) subtle aspects of the procedure can influence affective priming of naming responses, (b) finding affective priming of naming responses does not allow for the conclusion that affective stimulus processing is unconditional, and (c) affective stimulus processing depends on selective attention for affective stimulus information

Priming in concert: Assimilation and contrast with multiple affective and gender primes.

The present research investigated the influence of multiple sequential primes on social categorization processes. Study 1 examined an evaluative decision task in which targets were preceded and succeeded by two primes. As expected, the temporally closest forward primes had assimilative effects on target processing. Moreover, if the temporally closest forward prime and the target were congruent, backward affective primes had assimilative effects; if the temporally closest forward prime and the target were incongruent, the distal forward primes had contrastive effects. Study 2 found similar effects in a gender priming task. In a reanalysis of Gawronski, Deutsch, and Seidel (2005), Study 3 partly replicated Studies 1 and 2 with more complex and varied stimuli. The results indicate that people can flexibly extract and disentangle brief snapshots from a continuous stream of environmental stimulation

Attention please: evaluative priming effects in a valent/non-valent categorization task (Reply to Werner and Rothermund, 2013)

It has previously been argued (a) that automatic evaluative stimulus processing is dependent upon feature-specific attention allocation (FSAA) and (b) that evaluative priming effects can arise in the absence of dimensional overlap between the prime set and the response set. In opposition to these claims, Werner and Rothermund (2013) recently reported that they were unable to replicate the evaluative priming effect in a valent/non-valent categorisation task. In this manuscript, I report the results of a conceptual replication of the studies by Werner and Rothermund (2013). A clear-cut evaluative priming effect was found, thus supporting the initial claims about FSAA and dimensional overlap. An explanation for these divergent findings is discussed

Exploring the effect of subliminal single-word and multiple-word primes on working memory performance

This PhD thesis focused on subliminal priming, that is, the presentation of information below conscious awareness (Vernon, 2009), which has been shown to influence both cognitive and affective behaviours. Information can be presented subliminally using both ‘Single-Word’ and ‘Multiple-Word’ written primes, although the two prime types have not yet been compared. Currently there is no reported optimal procedure for the presentation of subliminal stimuli, thus such a comparison could guide future research concerning prime choice. Hence, this thesis empirically compared the effects produced by Single-Word and Multiple-Word primes in a series of experiments. In Experiment 1 96 participants were subliminally stimulated with one of six alternative primes, three Single-Word primes (cognitive: intelligent; affective: one; neutral-control: walking), and three Multiple-Word primes (cognitive: I am intelligent; affective: mommy and I are one; neutral-control: people are walking), and their performance measured on a range of cognitive (e.g., working memory, intelligence, selective attention) andaffective (e.g., mood and state anxiety) tasks. Results of Experiment 1 showed no clear change in participants’ intelligence, selective attention, mood, or state anxiety. However, post hoc analysis found participants’ significantly improved their working memory performance following exposure to all positive (e.g., cognitive and affective) subliminal primes, regardless of prime type (i.e., Single-Word and Multiple-Word). Experiment 2 followed this up by exploring the effect of subliminal priming on working memory performance. Sixty participants were primed with one of the six subliminal stimuli to assess whether the non-differential effect between prime types found in Experiment 1 was due to the varied length of time between the end of subliminal exposure and the onset of the task. Results found all participants’ performance improved regardless of prime type and prime content and thus was concluded to reflect a practice effect. Experiment 3 considered that the absence of any subliminal priming may have been due to participants’ potential lack of motivation to attain the goal of improving working memory. Hence, 106 participants were primed with one of the six subliminal stimuli and their motivation to achieve this goal was enhanced using falsepositive feedback on performance and reading a false article extract highlighting the benefit of a good working memory. Results found, despite increased motivation to improve working memory, that subliminal priming did not have any effect on performance. Experiment 4 considered whether the specific content of the subliminal stimuli, the short prime-target stimulus onset asynchrony (SOA), or the type of task could be accountable for the null results. Thus, in addition to enhancing participant motivation, the content of the stimuli were refined to become more task-relevant, the prime-target SOA was extended from 14ms to 514ms to allow more time for unconscious processing. Eighty-three participants were primed with one of four subliminal stimuli; two Single-Word primes (memory-specific: remember; neutralcontrol: walking) and two Multiple-Word primes (memory-specific: I can remember well; neutral-control: people are walking), and performance was measured using two working memory tasks. Results found all participants’ performance improved on both working memory tasks regardless of prime type and prime content and was concluded to reflect a practice effect. Finally, a meta-analysis conducted on the data from the Conceptual Span Task from all four experiments confirmed an improvement on performance over time but no evidence of any subliminal priming effects. Overall, this thesis found it was not possible to establish a difference between the two prime types, although findings indicate that subliminal priming may not be able to improve performance of the phonological loop component of working memory

Early EEG correlates of word frequency and contextual predictability in reading

Previous research into written language comprehension has been equivocal as to whether word frequency and contextual predictability effects share an early time course of processing. Target word frequency (low, high) and its predictability from prior context (low, high) were manipulated across two-sentence passages. Context sentences were presented in full, followed by word-by-word presentation (300 ms SOA) of target sentences. ERPs were analysed across left-to-right and anterior-to-posterior regions of interest within intervals from 50 to 550 ms post-stimulus. The onset of significant predictability effects (50–80 ms) preceded that of frequency (P1, 80–120 ms), while both main effects were generally sustained through the N400 (350–550 ms). Critically, the frequency-predictability interaction became significant in the P1 and was sustained through the N400, although the specific configuration of effects differed across components. The pattern of findings supports an early, chronometric locus of contextual predictability in recognising words during reading