Gender Matters! Analyzing Global Cultural Gender Preferences for Venues Using Social Sensing

Gender differences is a phenomenon around the world actively researched by social scientists. Traditionally, the data used to support such studies is manually obtained, often through surveys with volunteers. However, due to their inherent high costs because of manual steps, such traditional methods do not quickly scale to large-size studies. We here investigate a particular aspect of gender differences: preferences for venues. To that end we explore the use of check-in data collected from Foursquare to estimate cultural gender preferences for venues in the physical world. For that, we first demonstrate that by analyzing the check-in data in various regions of the world we can find significant differences in preferences for specific venues between gender groups. Some of these significant differences reflect well-known cultural patterns. Moreover, we also gathered evidence that our methodology offers useful information about gender preference for venues in a given region in the real world. This suggests that gender and venue preferences observed may not be independent. Our results suggests that our proposed methodology could be a promising tool to support studies on gender preferences for venues at different spatial granularities around the world, being faster and cheaper than traditional methods, besides quickly capturing changes in the real world

Context Embedding Networks

Low dimensional embeddings that capture the main variations of interest in collections of data are important for many applications. One way to construct these embeddings is to acquire estimates of similarity from the crowd. However, similarity is a multi-dimensional concept that varies from individual to individual. Existing models for learning embeddings from the crowd typically make simplifying assumptions such as all individuals estimate similarity using the same criteria, the list of criteria is known in advance, or that the crowd workers are not influenced by the data that they see. To overcome these limitations we introduce Context Embedding Networks (CENs). In addition to learning interpretable embeddings from images, CENs also model worker biases for different attributes along with the visual context i.e. the visual attributes highlighted by a set of images. Experiments on two noisy crowd annotated datasets show that modeling both worker bias and visual context results in more interpretable embeddings compared to existing approaches.Comment: CVPR 2018 spotligh

Spatial Concentration of Institutional Property Ownership: New Wave Atomistic or Traditional Urban Clustering

NCREIF investors acquire property in counties that meet socioeconomic filtering criteria. In contrast to atomistic predictions, these investors acquire their apartment buildings, offices, retail facilities, and warehouses in density clusters. These clusters follow a model of a negative exponential demand curve, a model that previously explained the technologically caused density gradient of urban areas. Institutional investors signal their belief that clustering of properties is a value dimension.

Ordered Preference Elicitation Strategies for Supporting Multi-Objective Decision Making

In multi-objective decision planning and learning, much attention is paid to producing optimal solution sets that contain an optimal policy for every possible user preference profile. We argue that the step that follows, i.e, determining which policy to execute by maximising the user's intrinsic utility function over this (possibly infinite) set, is under-studied. This paper aims to fill this gap. We build on previous work on Gaussian processes and pairwise comparisons for preference modelling, extend it to the multi-objective decision support scenario, and propose new ordered preference elicitation strategies based on ranking and clustering. Our main contribution is an in-depth evaluation of these strategies using computer and human-based experiments. We show that our proposed elicitation strategies outperform the currently used pairwise methods, and found that users prefer ranking most. Our experiments further show that utilising monotonicity information in GPs by using a linear prior mean at the start and virtual comparisons to the nadir and ideal points, increases performance. We demonstrate our decision support framework in a real-world study on traffic regulation, conducted with the city of Amsterdam.Comment: AAMAS 2018, Source code at https://github.com/lmzintgraf/gp_pref_elici

A SEGMENTATION ANALYSIS OF U.S. GROCERY STORE SHOPPERS

Cluster analysis was used to conduct a segmentation analysis of U.S. supermarket shoppers. This study is based on the responses of a sample of 1,000 shoppers concerning the importance of 21 store characteristics in selecting their primary grocery store for the Food Marketing Institute's 2000 consumer trends survey. Stores must satisfy the attributes important to all consumers in order to be successful. In order of importance, the four top characteristics are a clean/neat store, high quality produce, high quality meats and courteous, friendly employees. The three key supermarket shopper segments identified are time-pressed convenience seekers, sophisticates, and middle Americans. In order to cater to a particular consumer niche, a store must better fulfill the store preferences of that segment. Time-pressed convenience seekers, 36.70 percent of the sample, put a premium on features such as childcare, gas pumps and online shopping. They are likely to be younger, urban with lower or moderate incomes and have the greatest number of children six years old or younger. Quality and services are important to the sophisticates, 28.40 percent of the sample. This group is middle-aged, better educated with higher incomes than average. Middle Americans, 34.90 percent, are attracted by pricing/value factors such as frequent shopper programs, sales and private label brands. They want stores that are active in the community. Demographically they are in the middle with the highest proportion of high school graduates.Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Marketing,

Caching Improvement Using Adaptive User Clustering

In this article we explore one of the most promising technologies for 5G wireless networks using an underlay small cell network, namely proactive caching. Using the increase in storage technologies and through studying the users behavior, peak traffic can be reduced through proactive caching of the content that is most probable to be requested. We propose a new method, in which, instead of caching the most popular content, the users within the network are clustered according to their content popularity and the caching is done accordingly. We present also a method for estimating the number of clusters within the network based on the Akaike information criterion. We analytically derive a closed form expression of the hit probability and we propose an optimization problem in which the small base stations association with clusters is optimized

You are What you Eat (and Drink): Identifying Cultural Boundaries by Analyzing Food & Drink Habits in Foursquare

Food and drink are two of the most basic needs of human beings. However, as society evolved, food and drink became also a strong cultural aspect, being able to describe strong differences among people. Traditional methods used to analyze cross-cultural differences are mainly based on surveys and, for this reason, they are very difficult to represent a significant statistical sample at a global scale. In this paper, we propose a new methodology to identify cultural boundaries and similarities across populations at different scales based on the analysis of Foursquare check-ins. This approach might be useful not only for economic purposes, but also to support existing and novel marketing and social applications. Our methodology consists of the following steps. First, we map food and drink related check-ins extracted from Foursquare into users' cultural preferences. Second, we identify particular individual preferences, such as the taste for a certain type of food or drink, e.g., pizza or sake, as well as temporal habits, such as the time and day of the week when an individual goes to a restaurant or a bar. Third, we show how to analyze this information to assess the cultural distance between two countries, cities or even areas of a city. Fourth, we apply a simple clustering technique, using this cultural distance measure, to draw cultural boundaries across countries, cities and regions.Comment: 10 pages, 10 figures, 1 table. Proceedings of 8th AAAI Intl. Conf. on Weblogs and Social Media (ICWSM 2014

Latent class analysis for segmenting preferences of investment bonds

Market segmentation is a key component of conjoint analysis which addresses consumer preference heterogeneity. Members in a segment are assumed to be homogenous in their views and preferences when worthing an item but distinctly heterogenous to members of other segments. Latent class methodology is one of the several conjoint segmentation procedures that overcome the limitations of aggregate analysis and a-priori segmentation. The main benefit of Latent class models is that market segment membership and regression parameters of each derived segment are estimated simultaneously. The Latent class model presented in this paper uses mixtures of multivariate conditional normal distributions to analyze rating data, where the likelihood is maximized using the EM algorithm. The application focuses on customer preferences for investment bonds described by four attributes; currency, coupon rate, redemption term and price. A number of demographic variables are used to generate segments that are accessible and actionable.peer-reviewe

Using Rasch analysis to form plausible health states amenable to valuation: the development of CORE-6D from CORE-OM in order to elicit preferences for common mental health problems

Purpose: To describe a new approach for deriving a preference-based index from a condition specific measure that uses Rasch analysis to develop health states. Methods: CORE-OM is a 34-item instrument monitoring clinical outcomes of people with common mental health problems. CORE-OM is characterised by high correlation across its domains. Rasch analysis was used to reduce the number of items and response levels in order to produce a set of unidimensionally-behaving items, and to generate a credible set of health states corresponding to different levels of symptom severity using the Rasch item threshold map. Results: The proposed methodology resulted in the development of CORE-6D, a 2-dimensional health state description system consisting of a unidimensionally-behaving 5-item emotional component and a physical symptom item. Inspection of the Rasch item threshold map of the emotional component helped identify a set of 11 plausible health states, which, combined with the physical symptom item levels, will be used for the valuation of the instrument, resulting in the development of a preference-based index. Conclusions: This is a useful new approach to develop preference-based measures where the domains of a measure are characterised by high correlation. The CORE-6D preference-based index will enable calculation of Quality Adjusted Life Years in people with common mental health problems