Research on the Application of Value Creation of Big Data in Smart Tourism

Against the background of the new era, the rapid progress of information science and technology represented by big data, cloud computing and Internet of things promotes the intelligent transformation of tourism industry. Based on the technical support of big data, it integrates tourism resources to generate value creation and apply it in smart tourism, and promotes the optimization and innovation of tourism at the level of marketing, service and management. In the context of informatization, the implementation of smart tourism has become the only way for the development of the tourism industry (Dai, P. ,2015). However, the application of big data in smart tourism also faces such problems as dense and miscellaneous information data, uneven level of information technology, lack of smart tourism big data professionals, and privacy data security (Yang, X.,2015). This paper discusses the development status and future direction of smart tourism in the context of big data, so as to boost the steady development of smart tourism relying on big data platform

A cloud-based tool for sentiment analysis in reviews about restaurants on TripAdvisor

The tourism industry has been promoting its products and services based on the reviews that people often write on travel websites like TripAdvisor.com, Booking.com and other platforms like these. These reviews have a profound effect on the decision making process when evaluating which places to visit, such as which restaurants to book, etc. In this contribution is presented a cloud based software tool for the massive analysis of this social media data (TripAdvisor.com). The main characteristics of the tool developed are: i) the ability to aggregate data obtained from social media; ii) the possibility of carrying out combined analyses of both people and comments; iii) the ability to detect the sense (positive, negative or neutral) in which the comments rotate, quantifying the degree to which they are positive or negative, as well as predicting behaviour patterns from this information; and iv) the ease of doing everything in the same application (data downloading, pre-processing, analysis and visualisation). As a test and validation case, more than 33.500 revisions written in English on restaurants in the Province of Granada (Spain) were analyse

New Trends in Development of Services in the Modern Economy

The services sector strategic development unites a multitude of economic and managerial aspects and is one of the most important problems of economic management. Many researches devoted to this industry study are available. Most of them are performed in the traditional aspect of the voluminous calendar approach to strategic management, characteristic of the national scientific school. Such an approach seems archaic, forming false strategic benchmarks. The services sector is of special scientific interest in this context due to the fact that the social production structure to the services development model attraction in many countries suggests transition to postindustrial economy type where the services sector is a system-supporting sector of the economy. Actively influencing the economy, the services sector in the developed countries dominates in the GDP formation, primary capital accumulation, labor, households final consumption and, finally, citizens comfort of living. However, a clear understanding of the services sector as a hyper-sector permeating all spheres of human activity has not yet been fully developed, although interest in this issue continues to grow among many authors. Target of strategic management of the industry development setting requires substantive content and the services sector target value assessment

Mobile Agent based Market Basket Analysis on Cloud

This paper describes the design and development of a location-based mobile shopping application for bakery product shops. Whole application is deployed on cloud. The three-tier architecture consists of, front-end, middle-ware and back-end. The front-end level is a location-based mobile shopping application for android mobile devices, for purchasing bakery products of nearby places. Front-end level also displays association among the purchased products. The middle-ware level provides a web service to generate JSON (JavaScript Object Notation) output from the relational database. It exchanges information and data between mobile application and servers in cloud. The back-end level provides the Apache Tomcat Web server and MySQL database. The application also uses the Google Cloud Messaging for generating and sending notification of orders to shopkeeper.Comment: 6 pages, 7 figure

Challenges for the comprehensive management of cloud services in a PaaS framework

The 4CaaSt project aims at developing a PaaS framework that enables flexible definition, marketing, deployment and management of Cloud-based services and applications. The major innovations proposed by 4CaaSt are the blueprint and its lifecycle management, a one stop shop for Cloud services and a PaaS level resource management featuring elasticity. 4CaaSt also provides a portfolio of ready to use Cloud native services and Cloud-aware immigrant technologies

The Role of Ecotourism in the Sustainable Development of Qinkou village, Yunnan, China, 2001 to 2013

This study captures evidence of the changes to Qinkou village during the period it was developed as an example of ecotourism in Yunnan province, Southwest China; a process which began in 2001. By examining the aims of the development projects and changes which happened in the village in 2001, 2006 and 2013 respectively, the paper aims to explore how traditions have been understood and deployed with regard to the built environment in Qinkou. It also investigates the shift in focus of academic research into traditional and sustainable development of rural villages over different periods. In 2001, a development project was implemented in Qinkou to demonstrate how tourism could be used as a way to modernise the village. The local government of the Honghe Hani and Yi Autonomous Prefecture, where the village is located, worked with academics in the fields of architecture, planning and anthropology to develop the plan and to obtain funding to transform Qinkou into an ecotourism village. By 2006, the infrastructure of the village had been significantly improved. However, many originally planned activities could not be carried out due to the lack of ongoing funding support and effective management. Tourism alone was unable to bring fundamental changes in Qinkou. Instead, many villagers who worked in the cities returned with savings from the higher incomes enjoyed in the cities and also brought back changed lifestyles that contributed further major transformation. At the same time, the village remained a coherent settlement. The head of the village and management group organised many village co-operative activities. Academic research at the time, on the other hand, focused more on the examination of the cultural symbols of the local families and built environment than providing advice to help the village improve living conditions. In 2013, an application for the spectacular stepped paddy fields in the Prefecture to be listed as a World Heritage Site attracted significant funding from the local government. Qinkou was included in the development master plan; however, the development project for the village focused primarily on the preservation of the traditional forms as cultural symbols. Academic research and local policies discussed needs for sustainable development in order to comply with the requirements of the UNSCO process for World Heritage Site listing. Yet, details of how to achieve social and cultural cohesion remained missing. This paper argues that tourism development in the market-oriented economy now operating in China has worked as the catalyst for the transformation of the village and improvement of living conditions. However, social-cultural sustainable regeneration of rural settlements must create places for the needs of different groups in the local community. The academic research also needs to reinterpret the traditions that were formed and changed by the local communities in a way that is perhaps more diverse and flexible than the previous academic research defined

Web 2.0 and destination marketing: current trends and future directions

Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts. Recent scholarly and industry research has emphasized that Web 2.0 plays an increasing role in destination marketing. However, no comprehensive appraisal of this research area has been conducted so far. To address this gap, this study conducts a quantitative literature review to examine the extent to which Web 2.0 features in destination marketing research that was published until December 2019, by identifying research topics, gaps and future directions, and designing a theory-driven agenda for future research. The study’s findings indicate an increase in scholarly literature revolving around the adoption and use of Web 2.0 for destination marketing purposes. However, the emerging research field is fragmented in scope and displays several gaps. Most of the studies are descriptive in nature and a strong overarching conceptual framework that might help identify critical destination marketing problems linked to Web 2.0 technologies is missing