The Future of Retail Operations

Retailing consists of all the activities associated with the selling of goods to the final consumer. In this article, we review the research on retail operations published in Manufacturing & Service Operations Research (M&SOM) since 1999. We then discuss the current retail landscape and the new research directions it offers, in which M&SOM can play a prominent role

Decision models for fast-fashion supply and stocking problems in internet fulfillment warehouses

Internet technology is being widely used to transform all aspects of the modern supply chain. Specifically, accelerated product flows and wide spread information sharing across the supply chain have generated new sets of decision problems. This research addresses two such problems. The first focuses on fast fashion supply chains in which inventory and price are managed in real time to maximize retail cycle revenue. The second is concerned with explosive storage policies in Internet Fulfillment Warehouses (IFW). Fashion products are characterized by short product life cycles and market success uncertainty. An unsuccessful product will often require multiple price discounts to clear the inventory. The first topic proposes a switching solution for fast-fashion retailers who have preordered an initial or block inventory, and plan to use channel switching as opposed to multiple discounting steps. The FFS Multi-Channel Switching (MCS) problem then is to monitor real-time demand and store inventory, such that at the optimal period the remaining store inventory is sold at clearance, and the warehouse inventory is switched to the outlet channel. The objective is to maximize the total revenue. With a linear projection of the moving average demand trend, an estimation of the remaining cycle revenue at any time in the cycle is shown to be a concave function of the switching time. Using a set of conditions the objective is further simplified into cases. The Linear Moving Average Trend (LMAT) heuristic then prescribes whether a channel switch should be made in the next period. The LMAT is compared with the optimal policy and the No-Switch and Beta-Switch rules. The LMAT performs very well and the majority of test problems provide a solution within 0.4% of the optimal. This confirms that LMAT can readily and effectively be applied to real time decision making in a FFS. An IFW is a facility built and operated exclusively for online retail, and a key differentiator is the explosive storage policy. Breaking the single stocking location tradition, in an IFW small batches of the same stock keeping unit (SKU) are dispersed across the warehouse. Order fulfillment time performance is then closely related to the storage location decision, that is, for every incoming bulk, what is the specific storage location for each batch. Faster fulfillment is possible when SKUs are clustered such that narrow band picklists can be efficiently generated. Stock location decisions are therefore a function of the demand arrival behavior and correlations with other SKUs. Faster fulfillment is possible when SKUs are clustered such that narrow band picklists can be efficiently generated. Stock location decisions are therefore a function of the demand behavior and correlations with other SKUs. A Joint Item Correlation and Density Oriented (JICDO) Stocking Algorithm is developed and tested. JICDO is formulated to increase the probability that M pick able order items are stocked in a δ band of storage locations. It scans the current inventory dispersion to identify location bands with low SKU density and combines the storage affinity with correlated items. In small problem testing against a MIP formulation and large scale testing in a simulator the JICDO performance is confirmed

オムニチャネル小売業におけるファッション商品の品切れに対する対応のモデル化分析

筑波大学 (University of Tsukuba)201

Coordination of inventory distribution & price markdowns for clearance sales at Zara

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Global Operations Program at MIT, 2010.Cataloged from PDF version of thesis.Includes bibliographical references (p. 83-86).There is an essential need in the retail industry, of integrating inventory planning and pricing strategies. In the fast-fashion world of retail, inventory is treated as a perishable item leading to short selling periods. It is a common practice for retailers to liquidate unsold merchandise via clearance markdown policies. Joint marketing and production decisions are important and challenging in retailing. Clearance sales depend on the pricing, seasonal effects, and the assortment of goods available to the customer. Errors in inventory distribution and clearance pricing result in loss of potential revenue or excess inventory to be salvaged. In the case of Spanish-based retailer Zara, thirteen percent of annual revenues are attributed to clearance sales. To maximize these revenues a supply chain tool is designed to facilitate the inventory distribution decisions for the clearance season while considering price markdowns. A two part linear optimization model considers the demand forecast, pricing decisions, and logistic costs in determining the allocation of excess inventory. The business case is very similar to other retailers where revenues need to be maximized. However, Zara's business model and vertically integrated supply chain makes this case very unique. In a forecast error comparison test, the proposed solution improved the forecast error from 8 to 4 percent in respect to the current forecast process.by Orietta Parra Verdugo.S.M.M.B.A

Optimal pricing strategy:How to sell to strategic consumers?

Technological advances are preparing consumers to plan their purchases strategically. Selling to strategic consumers at a fixed price forgoes the profit from salvaging inventory, whereas high-low pricing, as a ubiquitous pricing strategy, is costly due to the offered markdown discount. This research explores the overall impact of consumer's strategic buying behaviour on a pricing strategy, and identifies conditions where fixed pricing, strategic high pricing, or high-low pricing is the best approach by analytically comparing the profits of the three pricing strategies. Our results show that high-low pricing is appropriate only if the offered markdown discount is relatively small. If strategic consumers have a small population and the needed markdown discount is relatively large, retailers can ignore strategic buying behaviour and sell products at a fixed price. Our results emphasize that the markdown discount for clearance sales and the market structure of heterogeneous consumers play vital roles in determining the optimal pricing strategy