E-commerce in the travel and tourism industry in Sub-Saharan Africa

The e-commerce revolution in business can help African countries expand their tourism industry. Africa, with its great wealth in wildlife and unique resorts, can benefit from the ever increasing user population of the Internet, particularly in the USA and Western Europe where most of the tourists to Africa come from (Internet World Stats, 2004). E-commerce which runs on the backbone of the Internet can help the African tourism industry break into international tourism, thus increasing the flows of the much needed foreign currency. As there was little empirical data on the e-commerce activities in the African tourism industry the researcher first and foremost examined a large number of websites in order to paint a picture of the nature and extent of the e-commerce activities in four -African countries. For comparison, websites of tourism organisations from USA and Western Europe were also examined. The surveys revealed that few of the African organisations are embracing e-commerce and that although some websites were comparable to those of their western counterparts the majority had room for considerable improvement. After examining the websites another survey was carried out to find the current progress of e-commerce adoption and usage from the perspective of the African tourism organisations. Analysis of the data collected showed that e-commerce adoption among the tourism organisations was slow. This led to more surveys being carried out to find the barriers to e-commerce among tourism organisations with information-only websites and those whose websites had limited interactive facilities. These surveys revealed that tourism organisations with information-only websites faced more barriers than those with websites which had limited interactive features. They also revealed that the most common barriers were technological and security and legal barriers. The ultimate survey involved finding out from tourism organisations with fully-fledged e-commerce websites how they overcame the e-commerce barriers. The methods used by these organisations to overcome e-commerce barriers together with recommendations made in the surveys carried out earlier were used to formulate recommendations and guidelines for those organisations intending to adopt and e-commerce. The recommendations and guidelines were tested and results showed that they are helpful and easy to follow

Referencial para a caracterização de websites de hotéis de acordo com as necessidades dos consumidores

Online presence is essential for tourism organisations, and the quality of websites can influence customers. In the case of hotels, there are many studies to evaluate website performance based on functionality, usability and other factors, much less on the amount of different information available to the consumer. In the near future by using Big Data it is expected that hotel websites will be dynamic, they will adapt themselves on-the-fly, showing personalized information to each consumer. Different consumers will have different websites (information? available) from the same hotel. This paper presents a framework for the characterisation of hotel websites, focusing on the amount of information available to the consumer in each website, which was applied in a case study during the last months of 2013 to the websites of five-star hotels that operate in the tourist region of the Algarve, Portugal. The framework allowed to identify a set of exhaustive indicators for hotel website characterisation, which were then grouped into ten fundamental information dimensions. These dimensions further fell into four dimension groups. Finally, it is presented and discussed quantitative and qualitative evaluations, that illustrates which indicators and dimensions are more often considered on hotel websites to satisfy the consumer?s information needs

China and Sub Saharan Africa: impacts and challenges of a growing relationship

The existing literature is clear that China is impacting on Sub Saharan Africa (SSA). What is not clear is the precise nature of that impact. Does it come mainly from trade in cheap manufactured goods? Does it come from China's seemingly insatiable hunger for oil and minerals? What countries benefit and in what sectors? What role do Chinese companies operating in Africa play? How beneficial is Chinese aid and/or international cooperation? Who is losing out, and why

An ICT strategy for sustainable tourism in Zimbabwe

This research sought to develop an ICT strategy for sustainable tourism in Zimbabwe. The Government of Zimbabwe has identified ICT and tourism both as strategic industries and pillars for economic revival. The tourism sector was identified as an essential source of foreign exchange earnings and as a means to drive the economy to greater heights and reduce poverty through direct employment in down-stream and up-stream industries. Despite being endowed with rich natural resources that include five World Natural Heritage sites, exquisite flora and fauna. Zimbabwe is not performing well in the world tourism sector. The Southern African country continues to be ranked low on World Economic Forum Travel and Tourism Competitiveness Index. Despite the country‘s strengths, in terms of endowments, the low Tourism and Travel Competitiveness Index suggests weaknesses in related areas. There is currently no clear strategy for the sustainable use of ICT in the tourism sector in Zimbabwe. Despite huge investments and advances in ICT, services in the tourism sector in Zimbabwe continue to be delivered manually and in traditional ways. Therefore, this research sought to propose a strategy for the sustainable use of ICT in the tourism sector in Zimbabwe. However, this strategy had to be informed and supported by an empirical study of the shortcomings in the existing situation in the tourism sector. In order to achieve this objective, this research, which is a comprehensive case study on the tourism sector in Zimbabwe, deployed semi-structured interviews, questionnaires, observations and netnography to collect data. The case study was carried out in accordance with the steps for conducting a case as outlined by Yin guided by an interpretive paradigm. The entities and organisations that formed part of the case study were purposefully chosen to provide a representative sample of the tourism role-players in Zimbabwe. The samples were based on sample variation and feasibility (taking into consideration factors such as geographical location, organisational thrust and size). Data collection involved semi-structured interviews with various role-players in the tourism sector. The role-players interviewed included officials from the government, the regulator and from the service providers. The interviews were held in Harare, Bulawayo, Gweru, Chinhoyi, Matopos, Hwange and Victoria Falls. A Zimbabwe annual premier tourism expo, Sanganai/Hlanganani World Travel and Tourism Africa Fair, was also attended in order to interact with various players and to conduct formal and informal interviews. The questionnaires, which were completed by tourists, were administered in Harare, Hwange, Victoria Falls, Matopos, and the Beitbridge and Kazungula border posts. An online version of the questionnaire was also administered. The questionnaire link was e-mailed to tourists, as some of them did not have enough time to complete them during their stay in Zimbabwe and agreed to do so via email. The data was analysed in two phases - structured coding and thematic analysis. . Key factors were identified through structural coding and thematic analysis. Country-specific, sector-specific and organisationalspecific factors were identified for tourists, the government, the regulator and service providers. After a further analysis of the results, those that pointed to the same factors were grouped together and a deduction was made as a diagnosis of the problem was identified. The identified problems were synthesised into seven diagnostics: (i) lack of infrastructure and enabling services; (ii) e-customer relationship management; (iii) lack of collaboration and poor systems integration, (iv) policy and regulation; (v) lack of financial resources; (vi) poor ICT governance and (vii) poor human resource development. A guiding policy was then identified for each of the diagnostics, leading to a set of coherent actions. The research also showed the implementation of this set of actions that consisting of three layers, namely, government, regulator and service providers. This research contributes to the existing body of knowledge by providing a clear strategy formulation model and showing how the implementation will be rolled out. The ICT-related challenges were diagnosed, guiding policies formulated to address the situation and required coherent actions suggested. This research is deemed to be significant for understanding the future of ICT use in developing countries like Zimbabwe

Shifting the digital skills discourse for the 4th industrial revolution

Copyright ©the Authors All rights reserved. Permission to make digital or paper copy of part or all of these works for personal or classroom use is granted without fee provided that the copies are not made or distributed for profit or commercial advantage and that copies: 1) bear this notice in full; and 2) give the full citation on the first page. It is permissible to abstract these works so long as credit is given. To copy in all other cases or to republish or to post on a server or to redistribute to lists requires specific permission and payment of a fee. Contact [email protected] to request redistribution permission.School of Computin

Sistemas de gestão de destinos turísticos: contribuições para a sua adoção e implementação

The growing competition between tourist destinations, the progressively demanding tourist source markets, as well the complexity of the strategies to attract them, has led Destination Management Organisations (DMOs) to expand their attributions to assume themselves as central actors in the coordination of the stakeholders of respective destinations. Thus, some DMOs have implemented collaborative online networks, referred to as Destination Management Systems (DMSs), which connect all relevant tourist agents in a destination, facilitating communication and cooperation between them. These systems also provide online tourist portals for tourist destinations that offer more personalised travel planning experiences, including the possibility to purchase tourist products. However, only a residual number of tourist destinations has ever tried to adopt a DMS and a considerable portion of the them were unsuccessful. The challenges to the success of a DMS require a careful analysis of the factors that influence the willingness of the tourist agents of a destination to adopt them, as well as of the factors that determine the importance that these agents attribute to the functionalities of those same DMSs. However, research in this area is still limited. The main objectives of this thesis are to obtain an in-depth knowledge about the factors mentioned above, as well as on the characteristics and role of DMSs, in order to promote the implementation of these systems in tourist destinations. To achieve these objectives, a mixed methodology was adopted, starting with an extensive review of the literature on DMSs, exploratory interviews with the main companies providing DMS solutions and with DMOs that have successfully implemented these systems. At content analysis of those same DMSs was undertaken. This qualitative approach provided an in-depth knowledge regarding the characteristics of DMSs, the current business and management models of these systems, as well as their recent developments and future perspectives. Then, a quantitative approach was used to identify the factors that explain the willingness of destination-based stakeholders to adopt a DMS, as well as those influencing the importance attributed by these agents to the specific functionalities of DMSs. Thus, a questionnaire survey was applied to different types of tourist agents from a regional destination lacking a DMS: The Portuguese Centre region. The results of the quantitative investigation indicate that the predisposition to adopt a DMS is positively influenced by factors such as: (i) cooperation within the destination; (ii) pressure from the external environment (e.g. from competing destinations); (iii) perceived benefits and usefulness of the DMS; (iv) DMO's leadership and strategic vision; (v) resources and strategic vision of the tourist actors in the destination. On the other hand, two factors which are still absent from research on this topic were found to negatively influence the predisposition to adopt a DMS, namely: (i) alternative online platforms and (ii) the lack of a DMS in neighbouring regions or at the national level. The results also demonstrate that the importance attributed to the specific functionalities of a DMS by destination-based stakeholders is positively influenced (i) by its resources and strategic vision, (ii) by its knowledge on the DMO’s initiatives in the field of the Information and Communication and Technologies, (iii) the condition of affiliated member of a DMO; and (iv) by the tourist agent sub-sector, since it was found that tourism accommodation providers value collaborative functionalities of a DMS less than others. The thesis ends with conclusions and implications for the tourism sector, mainly for agents responsible for the development of tourist destinations.A crescente competição entre destinos turísticos, bem como a progressiva exigência da procura turística e da complexidade das estratégias para a atrair, levou as Organizações de Gestão de Destinos (OGD) a ampliarem as suas atribuições para se assumirem como atores centrais na coordenação dos stakeholders dos respetivos destinos. Assim, algumas OGDs implementaram redes colaborativas online, designadas de Sistemas de Gestão de Destinos (SGDs), que interligam todos os agentes turísticos relevantes de um destino, facilitando a comunicação e a cooperação entre eles. Estes sistemas também proporcionam à procura turística portais online de destinos turísticos que oferecem experiências de planeamento de viagens mais personalizadas, incluindo a possibilidade de comprar produtos turísticos. Porém, apenas um número residual de destinos turísticos tentou adotar um SGD e uma parcela considerável dos SGDs não tiveram sucesso. Os desafios para garantir o sucesso dos SGD exigem uma análise cuidada dos fatores que influenciam a predisposição dos agentes turísticos de um destino para os adotar, bem como dos fatores que determinam a importância que estes agentes atribuem às funcionalidades dos SGD. No entanto, a investigação neste âmbito é ainda limitada. A presente tese tem como principais objetivos obter um conhecimento aprofundado sobre os fatores anteriormente referidos, bem como sobre as características e papel dos SGD, no sentido de promover a implementação destes sistemas nos destinos. Para alcançar os objetivos estabelecidos, adotou-se uma metodologia mista, começando com uma extensiva revisão da literatura sobre SGD, entrevistas exploratórias às principais empresas fornecedoras de soluções de SGD e a OGD que implementaram estes sistemas com sucesso, bem como análises de conteúdo de SGD. Esta abordagem qualitativa permitiu um conhecimento mais aprofundado relativamente às características dos SGD, aos atuais modelos de negócios e de gestão destes sistemas, bem como aos seus recentes desenvolvimentos e perspetivas futuras. Seguidamente uma abordagem quantitativa foi utlizada para identificar os fatores que explicam a predisposição dos agentes turísticos de um destino para adotar um SGD, bem como os fatores que influenciam a importância atribuída por estes agentes às funcionalidades específicas dos SGD. Assim, um inquérito por questionário foi aplicado a diferentes tipos de agentes turísticos de um destino regional que não dispõe de um SGD: a região Centro de Portugal. Os resultados da investigação quantitativa indicam que a predisposição para adotar um SGD é influenciada positivamente por fatores como: (i) cooperação no destino; (ii) pressão do ambiente externo (ex. de destinos concorrentes); (iii) benefícios percebidos e utilidade do SGD; (iv) liderança e visão estratégica da OGD; (v) recursos e visão estratégica dos atores turísticos do destino. Por outro lado, dois fatores até agora ausentes da investigação influenciam negativamente a predisposição para adotar um SGD, nomeadamente: (i) as plataformas alternativas online e (ii) a falta de um SGD em regiões vizinhas ou a nível nacional. Os resultados demonstram ainda que a importância atribuída às funcionalidades específicas de um SGD pelos agentes turísticos de um destino é influenciada positivamente (i) pelos seus recursos e visão estratégica, (ii) pelo seu conhecimento sobre as iniciativas da OGD no âmbito das Tecnologias de Informação e Comunicação, (iii) por ser membro afiliado da OGD; e (iv) pelo subsetor do agente turístico, observando-se que os fornecedores de alojamento turístico valorizam menos as funcionalidades de cariz colaborativo do que outro tipo de agentes. A tese termina com conclusões e implicações para o setor do turismo, principalmente para agentes responsáveis pelo desenvolvimento turístico.Programa Doutoral em Turism

Assesment of Marketing Strategies Tour Operators Use for Marketing and Promotion of Tanzania Tourism Products: A Case of Arusha City

This study research focused on assessment of marketing strategies tour operators use for marketing and promotion of Tanzania tourism products. The importance of Tourism cannot be underscored. Its success to achieve customer satisfaction among tour operators determines higher profit and success tourism development. This study therefore was guided by three objectives. These were; to evaluate marketing strategies tour operators use, to determine effectiveness of marketing strategies tour operators use and to examine achievement of marketing strategies tour operators use in marketing and promotion of Tanzania tourism products. This research is quantitative by nature. The collection of data was facilitated through the employment of questionnaires and documentary review and analyzed using SPSS before converted to Microsoft excel. The study findings include Marketing strategies, efficient marketing strategies, Effectiveness of marketing strategies, Achievement of marketing strategies. From the study findings and conclusions, recommendations were drawn. These were that each tour operator should implement efficient marketing strategies, product development (innovation) should be considered, service improvement, marketing course programs should be conducted, improvements of websites contents, government should support public private partnership to improve tourism marketing. For further research, this study suggests that there is need to conduct a research on improvement of Tanzania tourism marketing

Accessibility support for tourists with physical disabilities in Gauteng

Abstract : Accessible tourism is attracting a growing international scholarship. In South Africa, however, only limited research has been conducted on issues surrounding accessible tourism. It is argued that South Africa has the opportunity to, now as its tourism industry grows, ensure and support standard regulations to support special needs tourism. The fundamentals of this research involves an investigation into the sensitivity for people with physical disabilities among purposively selected South African government tourism bodies, and commercial tourism products and services in order to assess the extent to which universal accessibility for special needs tourists is addressed. Are accessible tourism products and services evident for tourists with physical disabilities in Johannesburg, South Africa? Answering this question was the main purpose of this research study; to provide a cross-sectional view of the state of universal accessibility in one of South Africa’s major urban destinations and cities. Globally, there are only a few countries that have universally accessible tourist facilities. This research sought to evaluate how successful the destination of Johannesburg has been in providing such facilities, as well as the benefits and challenges involved in provision this type of support from a destination. This research examined who in South Africa is responsible for enabling accessible tourism from a government and private business perspective. The study used observation of websites of tourist accommodation that claim to serve physically disabled tourists in Gauteng. The next stage of research was qualitative, with semi-structured interviews with 13 key stakeholders performed to gain detailed information from experts at government tourism organisations and from within the tourism industry about South Africa’s approach to supporting physically disabled tourists. These interviews were used in conjunction with the website observations, to ascertain the extent to which respondents felt Gauteng addresses the disabled tourist or special needs tourist segment. Finally, a quantitative survey of universal accessibility perspectives was undertaken, with data gathered from physically disabled tourists in Gauteng. This ensured triangulation of an accommodation quality survey from physically disabled tourists, with South Africa accommodation website offerings in support of these tourist types and interviews with South Africans who can influence future support from accommodations for change for disabled tourists. The properties of the existing scale was tested through EFA. The three stages ensured the value of triangulation for the three-stage research design. More than one source of primary data was used, as advocated in triangulation. v The observation of websites’ findings indicated that the surveyed guesthouses failed to state in their marketing materials whether they have universally accessible tourist facilities physically disabled tourist support. This makes it hard for this type of tourist to make a ‘buying’ decision. Disbaled tourists interviewed agreed that they often cannot get information on accommodation before they arrive. They also highlighted the issue and biggest challenge for people who are disabled is the fact that they cannot access the same kind of experiences and facilities available to able bodied individuals. Moreover, the fact that they are treated differently was seen as ‘grossly unfair’. The quantitative survey showed that the needs of physically disabled tourists closely mirror that of able-bodied tourists, and that in general, respondents were happy with their South African accommodation despite the absence of universal accessibility as a star grading criteria (i.e currently the star grading system of South African accommodation establishments does not grade for disabilities). Nevertheless, the findings illustrated clearly that being graded for universal accessibility should not be voluntary, rather a grading criteria that South African accommodation establishments should lobby for to be able to compete against universal access graded accommodation as is done in other countries.M.Com. (Tourism and Hospitality Management