Scalable Audience Reach Estimation in Real-time Online Advertising

Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like to restrict their ad impressions to certain websites and/or certain groups of audience. These restrictions, known as targeting criteria, limit the reachability for better performance. This trade-off between reachability and performance illustrates a need for a forecasting system that can quickly predict/estimate (with good accuracy) this trade-off. Designing such a system is challenging due to (a) the huge amount of data to process, and, (b) the need for fast and accurate estimates. In this paper, we propose a distributed fault tolerant system that can generate such estimates fast with good accuracy. The main idea is to keep a small representative sample in memory across multiple machines and formulate the forecasting problem as queries against the sample. The key challenge is to find the best strata across the past data, perform multivariate stratified sampling while ensuring fuzzy fall-back to cover the small minorities. Our results show a significant improvement over the uniform and simple stratified sampling strategies which are currently widely used in the industry

Pengujian Optimization dan Non-Optimization Query Metode Topsis untuk Menentukan Tingkat Kerusakan Sektor Bencana Alam

The huge volume of data from the Disaster Management Planning and Control (P3B) surveyor team creates wide and varied problems that can consume system resources and processing time that is relatively long. There-fore, this study proposes a solution by performing query optimization on the TOPSIS method which is implemented in a decision support system to determine the level of post-disaster damage. Based on 3 trials with different amounts of data, the 1st trial used 114 data, the 2nd trial used 228 data and the 3rd trial used 334 data. In addition, for each trial, the response time measurement was repeated 3 times, so that the average response time of each step of the TOPSIS method was obtained. It was found that the results of the ranking stage using query optimization were 0.00076 faster than the non-optimization query. So, it can be concluded that the response time obtained by query optimization at each step of the TOPSIS method in the post-natural disaster sector damage decision support system is smaller than the response time in non-optimization queries

The Haar Wavelet Transform of a Dendrogram: Additional Notes

We consider the wavelet transform of a finite, rooted, node-ranked, $p$-way tree, focusing on the case of binary ($p = 2$) trees. We study a Haar wavelet transform on this tree. Wavelet transforms allow for multiresolution analysis through translation and dilation of a wavelet function. We explore how this works in our tree context.Comment: 37 pp, 1 fig. Supplementary material to "The Haar Wavelet Transform of a Dendrogram", http://arxiv.org/abs/cs.IR/060810

Online Replication Strategies for Distributed Data Stores

The rate at which data is produced at the network edge, e.g., collected from sensors and Internet of Things (IoT) devices, will soon exceed the storage and processing capabilities of a single system and the capacity of the network. Thus, data will need to be collected and preprocessed in distributed data stores - as part of a distributed database - at the network edge. Yet, even in this setup, the transfer of query results will incur prohibitive costs. To further reduce the data transfers, patterns in the workloads must be exploited. Particularly in IoT scenarios, we expect data access to be highly skewed. Most data will be store-only, while a fraction will be popular. Here, the replication of popular, raw data, as opposed to the shipment of partially redundant query results, can reduce the volume of data transfers over the network. In this paper, we design online strategies to decide between replicating data from data stores or forwarding the queries and retrieving their results. Our insight is that by profiling access patterns of the data we can lower the data transfer cost and the corresponding response times. We evaluate the benefit of our strategies using two real-world datasets

Hierarchical Bin Buffering: Online Local Moments for Dynamic External Memory Arrays

Local moments are used for local regression, to compute statistical measures such as sums, averages, and standard deviations, and to approximate probability distributions. We consider the case where the data source is a very large I/O array of size n and we want to compute the first N local moments, for some constant N. Without precomputation, this requires O(n) time. We develop a sequence of algorithms of increasing sophistication that use precomputation and additional buffer space to speed up queries. The simpler algorithms partition the I/O array into consecutive ranges called bins, and they are applicable not only to local-moment queries, but also to algebraic queries (MAX, AVERAGE, SUM, etc.). With N buffers of size sqrt{n}, time complexity drops to O(sqrt n). A more sophisticated approach uses hierarchical buffering and has a logarithmic time complexity (O(b log_b n)), when using N hierarchical buffers of size n/b. Using Overlapped Bin Buffering, we show that only a single buffer is needed, as with wavelet-based algorithms, but using much less storage. Applications exist in multidimensional and statistical databases over massive data sets, interactive image processing, and visualization

Building Wavelet Histograms on Large Data in MapReduce

MapReduce is becoming the de facto framework for storing and processing massive data, due to its excellent scalability, reliability, and elasticity. In many MapReduce applications, obtaining a compact accurate summary of data is essential. Among various data summarization tools, histograms have proven to be particularly important and useful for summarizing data, and the wavelet histogram is one of the most widely used histograms. In this paper, we investigate the problem of building wavelet histograms efficiently on large datasets in MapReduce. We measure the efficiency of the algorithms by both end-to-end running time and communication cost. We demonstrate straightforward adaptations of existing exact and approximate methods for building wavelet histograms to MapReduce clusters are highly inefficient. To that end, we design new algorithms for computing exact and approximate wavelet histograms and discuss their implementation in MapReduce. We illustrate our techniques in Hadoop, and compare to baseline solutions with extensive experiments performed in a heterogeneous Hadoop cluster of 16 nodes, using large real and synthetic datasets, up to hundreds of gigabytes. The results suggest significant (often orders of magnitude) performance improvement achieved by our new algorithms.Comment: VLDB201

How to evaluate multiple range-sum queries progressively

Decision support system users typically submit batches of range-sum queries simultaneously rather than issuing individual, unrelated queries. We propose a wavelet based technique that exploits I/O sharing across a query batch to evaluate the set of queries progressively and efficiently. The challenge is that now controlling the structure of errors across query results becomes more critical than minimizing error per individual query. Consequently, we define a class of structural error penalty functions and show how they are controlled by our technique. Experiments demonstrate that our technique is efficient as an exact algorithm, and the progressive estimates are accurate, even after less than one I/O per query

BlinkML: Efficient Maximum Likelihood Estimation with Probabilistic Guarantees

The rising volume of datasets has made training machine learning (ML) models a major computational cost in the enterprise. Given the iterative nature of model and parameter tuning, many analysts use a small sample of their entire data during their initial stage of analysis to make quick decisions (e.g., what features or hyperparameters to use) and use the entire dataset only in later stages (i.e., when they have converged to a specific model). This sampling, however, is performed in an ad-hoc fashion. Most practitioners cannot precisely capture the effect of sampling on the quality of their model, and eventually on their decision-making process during the tuning phase. Moreover, without systematic support for sampling operators, many optimizations and reuse opportunities are lost. In this paper, we introduce BlinkML, a system for fast, quality-guaranteed ML training. BlinkML allows users to make error-computation tradeoffs: instead of training a model on their full data (i.e., full model), BlinkML can quickly train an approximate model with quality guarantees using a sample. The quality guarantees ensure that, with high probability, the approximate model makes the same predictions as the full model. BlinkML currently supports any ML model that relies on maximum likelihood estimation (MLE), which includes Generalized Linear Models (e.g., linear regression, logistic regression, max entropy classifier, Poisson regression) as well as PPCA (Probabilistic Principal Component Analysis). Our experiments show that BlinkML can speed up the training of large-scale ML tasks by 6.26x-629x while guaranteeing the same predictions, with 95% probability, as the full model.Comment: 22 pages, SIGMOD 201