PROFILING SOCIAL MEDIA TOURISTS USING LITERATURE DURING 2015-2019: CRIMINAL PROFILING METHOD

With the continuous development of mobile commerce and the Internet, social media has deeply penetrated people’s lives and fundamentally changed the way of searching, reading and using travel-related information. With this backdrop, this research studied social media tourists (SMTs) who share or acquire information related to the hospitality and tourism on social media platforms. Based on 271 empirical articles retrieved from major databases and top hospitality and tourism journals in the recent five years from 2015 to 2019, this research developed a profiling framework about SMTs using criminal profiling method. The findings showed the possibility of using the criminal profiling method to analyze SMTs and provided a holistic personal, social-psychological, and behavioral profile of SMTs. Theoretical and practical implications were discussed

eWOM & Referrals in Social Network Services

If a few decades ago the development of the Internet was instrumental in the interconnection between markets, nowadays the services provided by Web 2.0, such as social network sites (SNS) are the cutting edge. A proof of this trend is the exponential growth of social network users. The main objective of this work is to explore the mechanisms that promote the transmission and reception (WOM and referrals) of online opinions, in the context of the SNS, by buyers of travel services. The research includes some research lines: technology acceptance model (TAM), Social Identification Theory and Word-of-Mouth communication in virtual environment (eWOM). Based on these theories an explicative model has been proposed applying SEM analysis to a sample of SNS users’ of tourist service buyers. The results support the majority of the hypotheses and some relevant practical and theoretical implications have been pointed out for tourist managers

Using Facebook for travel decision-making: an international study of antecedents

Purpose: This study investigates antecedents of using non-travel-specific social media (specifically Facebook) for travel decision-making before a leisure trip. Design/methodology/approach: Based on an online survey of 426 young travel consumers from Italy and Sweden, this work applies structural equation modeling and multi-group analysis. Findings: The study finds support for most of the conventional TAM-related constructs: perceived usefulness, perceived enjoyment, and intention, while ease of use is not found relevant in this context. Research limitations/implications: Results shed light on the antecedents of using non-travel-specific social media in two countries. Future research might focus on validating the factors identified and add others that might shape usage in the selected countries. Future studies could further investigate possible differences arising from culture, country of origin and age. The analysis can also be extended to other countries. Practical implications: The analysis might help managers in the hospitality and tourism sector by providing an understanding of the cognitive factors which determine travelers’ decision to use Facebook for trip planning. Thus, managers should get to know these factors in their effort to influence social media in hospitality and tourism settings. Originality/value: The findings offer interesting perspectives on the applicability of conventional models to the context of non-travel-specific social media platforms. The exploration of cross-cultural differences also adds to the extant body of knowledge

Promoting Ecotourism to Millennials Through Social Media

This paper explores how coastal ecotourism marketers can utilize social media to effectively market to millennials. Coastal Tourism is one of four types of ecotourism identified by Honey and Krantz (2007) in their study Global Trends in Coastal Tourism sponsored by the World Wildlife Fund. An online survey of university students from the millennial generation was utilized. Findings indicate that millennials are interested in ecotourism and gather information about it from friends and social media. They check their accounts several times a day and usually from their smartphones. They would choose an ecotourism destination if money were not an issue. They believe it is a good cause and plan to visit an ecotourism destination within the next year. Millennials who are involved in ecotourism decisions and use social media to gather information also intend to visit an ecotourism destination. There is a need to build the literature base as few studies about social media and ecotourism exist. This study is exploratory but does provide a foundation for further research. Coastal ecotourism marketers should utilize a multi-platform approach; put out positive reviews via social media; consider budget-friendly options; and focus on the natural environment and animal conservation efforts. This study extends the literature by bringing together social media marketing, millennials, and ecotourism

Outils numériques : valeur et usage à des fins de marketing

International audienc

Privacy Policy and Hosts’ Concerns on Accommodation Sharing Platforms

Accommodation-sharing services are gaining great popularity via online community platforms in recent years. Meanwhile, users’ privacy concerns over social interactions and online transactions on these platforms are escalating. This study investigates whether and how privacy policy can properly mitigate hosts’ privacy concerns, enhance perceived benefits, and subsequently encourage their information disclosure on the accommodation sharing platforms (ASPs). Through a scenario-based survey and a controlled experiment, we find that the hosts are more concerned about the other users’ misappropriating the private information that the hosts disclose on the platform than the platforms’ privacy invasion behaviors. However, this major concern is not significantly mitigated by the current privacy policy. Moreover, privacy policy engenders two types of perceived benefits, among which the perceived social benefit has a stronger effect than economic benefit on the hosts’ intentions to disclose information on ASPs

Swipe up, swipe up and stop : I want to go there!

Social Media platforms have a great influence in the Tourism industry, enabling tourists to share their experiences and search for information about destinations they want to visit. Currently, Instagram is one of the most powerful Social Media platforms and London is the third most visited city in the world in 2019. To complement the investigation made on this topic, the main objective of this dissertation is to investigate if Instagram influences Millennials to visit London city. In order to study the developed hypotheses, using as the main method a quantitative approach, it was used a questionnaire, developed through the Conceptual Framework and adapted from the previous investigation. The questionnaire was collected via online – mainly through social media platforms – aiming to collect the answer from Millennials that use Instagram. After conducting a statistical analysis on IBM SPSS Statistics 25, using as the main test the Linear Regression to verify the defined hypotheses, the findings support that: (i) Functionality and Benefit of using Instagram as a main source of information positively influences Millennials intention to visit a certain destination; (ii) Trustworthiness of Instagram does not influence Millennials intention to visit a certain destination; (iii) Functionality and Trustworthiness of Instagram positively impact Millennials to visit London city; (iv) Instagram Benefit is not a decisive factor that leads Millennials to visit London city.As Redes Sociais têm uma grande influência na Indústria do Turismo, permitindo aos turistas partilhar as suas experiências e pesquisar informação acerca de destinos que possam querer visitar. Atualmente, o Instagram é uma das mais poderosas plataformas de Redes Sociais e Londres é a terceira cidade mais visitada no mundo em 2019. Para complementar a investigação feita em redor deste tópico, o principal objetivo desta dissertação é analisar se o Instagram influencia os Millennials a visitar Londres. Por forma a analisar as hipóteses desenvolvidas, utilizando como principal método uma abordagem quantitativa, foi empregue um questionário, construído através do Modelo Teórico e adaptado de pesquisas anteriores. O questionário foi divulgado via online – através das redes sociais – para obter respostas de Millennials que utilizam o Instagram. Após a análise estatística efetuada através do IBM SPSS Statistics 25, utilizando principalmente uma Regressão Linear para analisar as hipóteses, os resultados obtidos confirmam: (i) A Funcionalidade e o Benefício do Instagram influenciam positivamente a intenção de visita dos Millennials a um destino turístico; (ii) A Veracidade do Instagram não influencia a intenção de visita dos Millennials a um destino turístico; (iii) A Funcionalidade e a Veracidade de utilizar o Instagram influenciam positivamente a intenção dos Millennials de visitar a Londres; (iv) O Benefício do Instagram não é um fator decisivo que leva os Millennials a visitar Londres

Antecedents of Information Adoption of Sharing Mobile Social Commerce Experience: The Mediation Role of Trust

Despite the growing importance of mobile social commerce (Ms-commerce), little research has been conducted on the effects of informational-related factors on Ms-commerce and the role of trust in user willingness to share their experiences. Drawing on the Information Adoption Model, we examine the effect of information usefulness, quality, credibility, and need on information adoption and the effect of information adoption on trust and willingness to share Ms-commerce experience. Using data from 280 UK Ms-commerce users, we applied Partial Least-Squares Structural Equation Modelling (PLS-SEM) to test the model. The findings show that informational-related factors have a significant and positive impact on Ms-commerce information adoption. Moreover, the effect of information adoption on trust and willingness to share Ms-commerce experiences was found to be significant. More importantly, this study has also yielded support for the mediating role of trust on the relationship between information adoption and willingness to share Ms-commerce experiences