13 research outputs found
Effects of website quality dimensions on repurchase intention in airline industry
International Conference on Tourism Dynamics and Trends (2. : 2017 : Seville, Spain)This study aimed to investigate the effects of website quality dimensions (efficiency, system quality, service quality and privacy) on repurchase intention. Survey technique was used to collect data among 134 participants. The results offered that service quality, system quality and efficiency significantly affect repurchase intention of online airline customers.No sponso
El papel de las aerolĂneas en la promociĂłn del turismo Halal
Moslim consumers are one of the rapidly rising market segments. Tourism staff should pay attention to Moslim needs. From there, the halal tourism model is increasingly echoed. The study finds that the role of airlines in promoting halal tourism consists of several things. This includes fulfilling Moslem-friendly airport facilities, providing Moslem-friendly airlines, equipping airlines with halal meals, achieving world halal tourism, putting halal tourism logos, increasing the digital service of Moslem-friendly airlines, and advertising in media. Although several previous papers have provided knowledge about airlines in halal tourism at a glance, there is a scarcity of research that has ever examined airlines as promotional vehicles in halal tourism as the main topicâthe majority of research is limited to discuss airlines studies generally viewed from a halal tourism perspective.Los consumidores musulmanes son uno de los segmentos de mercado en rĂĄpido crecimiento. El personal de turismo debe prestar atenciĂłn a las necesidades de los musulmanes. A partir de ahĂ, el modelo de turismo halal cada vez tiene mĂĄs eco. Esto incluye cumplir con las instalaciones aeroportuarias amigables con los musulmanes, proporcionar aerolĂneas amigables con los musulmanes, equipar a las aerolĂneas con comidas halal, lograr el turismo halal mundial, colocar logotipos de turismo halal, aumentar el servicio digital de las aerolĂneas amigables con los musulmanes y publicidad en los medios. Aunque varios artĂculos anteriores han brindado conocimiento sobre las aerolĂneas en el turismo halal de un vistazo, existe una escasez de investigaciones que hayan examinado las aerolĂneas como vehĂculos promocionales en el turismo halal como tema principal; la mayorĂa de las investigaciones se limitan a analizar los estudios de las aerolĂneas generalmente vistos desde la perspectiva del turismo halal
Measuring the Quality of Financial Electronic Payment System: Combined with Fuzzy AHP and Fuzzy TOPSIS
The study aims to apply Fuzzy AHP in TOPSIS to discuss the key factors that foster the success of current third-party online payment platforms. This study organized the quality measurements into four categories and eleven sub-categories. The AHP in TOPSIS is applied to calculate the weighted averages of all categories and sub-categories to measure the quality of third-party online payment platforms. This study finds that âsafety qualityâ is the most emphasized category, âsystem qualityâ is the second, âcommunication qualityâ is the third, and âservice qualityâ is the least emphasized
A consumer perspective e-commerce websites evaluation model
Existing website evaluation methods have some weaknesses such as neglecting consumer criteria in their evaluation, being unable to deal with qualitative criteria, and involving complex weight and score calculations. This research aims to develop a hybrid consumer-oriented e-commerce website evaluation model based on the Fuzzy Analytical Hierarchy Process (FAHP) and the Hardmard Method (HM). Four phases were involved in developing the model: requirements identification, empirical study, model construction, and model confirmation. Requirements identification and empirical study were to identify critical web-design criteria and gather online consumers' preferences. Data, collected from 152 Malaysian consumers using online questionnaires, were used to identify critical e-commerce website features and scale
of importance. The new evaluation model comprised of three components. First, the
consumer evaluation criteria that consist of the important principles considered by
consumers; second, the evaluation mechanisms that integrate FAHP and HM consisting of mathematical expressions that handle subjective judgments, new formulas to calculate the weight and score for each criterion; and third, the evaluation procedures consisting of activities that comprise of goal establishment, document
preparation, and identification of website performance. The model was examined by six experts and applied to four case studies. The results show that the new model is practical, and appropriate to evaluate e-commerce websites from consumers' perspectives, and is able to calculate weights and scores for qualitative criteria in a simple way. In addition, it is able to assist decision-makers to make decisions in a measured objective way. The model also contributes new knowledge to the software evaluation fiel
Using multi criteria decision making techniques in tourism, travel and hospitality
Ăzellikle Covid-19 pandemisi döneminde Turizm, seyahat ve aÄırlama endĂŒstrisinin önemi herzamankinden
daha fazla ortaya çıkmıĆtır. Bu nedenle bu alanlardaki problemlerin ĂŒstesinden gelinmesine yönelik bilimsel
bilgi birikimine oldukça ihtiyaç duyulmaktadır. Bu noktada, çok kriterli karar verme tekniklerinin gerekliliÄine
ve ĂŒstĂŒnlĂŒklerine yönelik bir farkındalıÄa ihtiyaç vardır. Bu çalıĆmanın temel amacı bu farkındalıÄın
oluĆturulmasına yönelik bir adım atmaktır. Bu kapsamda öncelikle Turizm, seyahat ve aÄırlama sektörĂŒnde
karar vermek neden zor olduÄu sorusu ĂŒzerine durulmuĆtur. Ardından bu yöntemlerin neden gerek
olabileceÄi ve nasıl ĂŒstĂŒnlĂŒkleri olduÄu sorularına yanıt aranmıĆtır. Ardından turizm, seyahat ve aÄırlama
alanında çok kriterli karar verme tekniklerini kullanan çalıĆmalardan örnekler verilerek sonraki okumalar için
araĆtırma makaleleri önerilmiĆtir. Birbirinden farklı yöntemler kullanarak farklı yaklaĆımlar benimseyen bu
çalıĆmaların incelenmesiyle çok kriterli karar verme tekniklerinin kabiliyetlerine yönelik bir farkındalıÄın
oluĆması amaçlanmaktadır. Son olarak da bilimsel bilgi ĂŒretimine yönelik yeni (farklı) yaklaĆımların
benimsenebilmesine yönelik eÄitim kurumları için bazı öneriler sunulmuĆtur.Especially during the Covid-19 pandemic, the importance of the tourism, travel and hospitality industry has
become even more evident. For this reason, there is a great need for a scientific knowledge unit to overcome
the problems in these fields. At this point, an awareness of the necessity and advantages of multi-criteria
decision making techniques is needed. The main purpose of this study is to take a step towards creating this
awareness. In this context, first of all, the question of why it is difficult to make a decision in the tourism,
travel and hospitality sector is emphasized. Then, answers were sought to the questions of why these
methods might be necessary and how they were superior. Then, examples of studies using multi-criteria
decision making techniques in the field of tourism, travel and hospitality are given and some research articles
are suggested for further reading. By examining these studies, which adopt different approaches using
different methods, it is aimed to create an awareness of the capabilities of multi-criteria decision-making
techniques. Finally, some suggestions are presented for educational institutions to adopt new (different)
approaches to scientific knowledge production
Analisis perbandingan website inkubator bisnis (studi kasus : 20 perguruan tinggi dalam pembinaan Kementerian Koperasi dan UMKM)
Pada tahun 2013, ITS mendapat kepercayaan untuk melanjutkan Program
IB (Inkubator Bisnis) tahun 2012 dari Kementerian Koperasi dan UKM Bidang
Pengembangan dan Restrukturisasi Usaha. Program IB Perguruan Tinggi Tahun
2013 merupakan program pendampingan UKM tenant melalui IB di 20 Perguruan
Tinggi yang dilaksanakan berdasarkan Keputusan Deputi Menteri Negara
Koperasi dan Usaha Kecil dan Menengah bidang Pengembangan dan
Restrukturisasi Usaha No.05/Kep/Dep.6/I/2013. Sebagian besar Pusat IB
Perguruan Tinggi dalam Program IB Perguruan Tinggi tahun 2013 memiliki situs
website sebagai sumber informasi dan media promosi dari produk UKM
tenantnya. Dari data jumlah komponen website IB Perguruan Tinggi eksisting,
ITS menempati posisi terendah dengan prosentase 12%. Website IB ITS eksisting
hanya memiliki 11 komponen konten website dari keseluruhan 91 komponen
konten website hasil obervasi yang dilakukan terhadap website IB Perguruan
Tinggi eksisting dan jurnal referensi. Menanggapi hal tersebut, pengelola dan
pendamping Inkubator ITS berkeinginan untuk memperbaiki website Inkubator
Industri ITS eksisting agar menjadi website yang informatif. Untuk menciptakan
rancangan rekomendasi website yang tepat sasaran dan kompetitif, digunakan
metode QFD (Quality Function Deployment). QFD dapat memenuhi sebanyak
mungkin kebutuhan dan keinginan konsumen. Untuk itu, penelitian ini betujuan
mendapat VOC (Voice of Customer), respon teknis dan rekomendasi perbaikan
dan pengembangan komponen konten website Inkubator Industri ITS. Dari hasil
pengolahan data didapat VOC berupa atribut dan perwujudannya yaitu respon
teknis. Didapat 58 atribut yang merupakan rekomendasi komponen konten
website hasil identifikasi dari kategori dalam strategi marketing communication
mix. Kemudian didapat 10 respon teknis berupa halaman rekomendasi website
Inkubator Industri ITS, yaitu beranda, tentang kami, inkubator bisnis, agenda,
galeri, artikel bisnis, berita, & kegiatan, tenant, produk tenant, dan kontak. ========== On 2013, ITS got support to continue Business Incubator Programme on
2012 from Ministry of Koperasi and Micro, Small and Medium Enterprises
(SMEs). Business Incubator Programme on 2013 manage to coach tenantâs SMEs
programme through Business Incubator on 20 University. Almost of all Incubator
Business Incubator Center in a University have web site as the source of
information and promotion media for tenant such as products that they have. From
the existing website, ITS was in lowest position by 12%. Business Incubator ITS
Website only have 11 web site components content from 91 recommended web
site components contentâs as the result of observation to website related website
and journal reference. Therefore organizer and coacher of Incubator Industry ITS
willing to improve their web site in order to be an informative website. To create
it become more attractive, QFD (Quality Function Deployment) is used to deal
with customer requirement and customer voice. This research aim to get VOC
(Voice of Customer), technical response, and recommendation of improvement
and development of website component. As a result, attribute and technical
responses were built. There are 58 attributes that was recommended as the website
component from the categories in marketing communication mix strategy. Finally,
there are 10 technical responses should be in Incubator Industry ITSâs website.
These are homepage, about us, business incubator, agenda, gallery, business
articel, news and events, tenant, tenantâs product, and contact
A Hybrid Multi-Criteria Decision Model for Technological Innovation Capability Assessment: Research on Thai Automotive Parts Firms
The efficient appraisal of technological innovation capabilities (TICs) of enterprises is an important factor to enhance competitiveness. This study aims to evaluate and rank TICs evaluation criteria in order to provide a practical insight of systematic analysis by gathering the qualified expertsâ opinions combined with three methods of multi-criteria decision making approach. Firstly, Fuzzy Delphi method is used to screen TICs evaluation criteria from the recent published researches. Secondly, the Analytic Hierarchy Process is utilized to compute the relative important weights. Lastly, the VIKOR method is used to rank the enterprises based on TICs evaluation criteria. An empirical study is applied for Thai automotive parts firms to illustrate the proposed methods. This study found that the interaction between criteria is essential and influences TICs; furthermore, this ranking development of TICs assessment is also one of key management tools to simply facilitate and offer a new mindset for managements of other related industries
VIKOR Technique:A Systematic Review of the State of the Art Literature on Methodologies and Applications
The main objective of this paper is to present a systematic review of the VlseKriterijuska Optimizacija I Komoromisno Resenje (VIKOR) method in several application areas such as sustainability and renewable energy. This study reviewed a total of 176 papers, published in 2004 to 2015, from 83 high-ranking journals; most of which were related to Operational Research, Management Sciences, decision making, sustainability and renewable energy and were extracted from the âWeb of Science and Scopusâ databases. Papers were classified into 15 main application areas. Furthermore, papers were categorized based on the nationalities of authors, dates of publications, techniques and methods, type of studies, the names of the journals and studies purposes. The results of this study indicated that more papers on VIKOR technique were published in 2013 than in any other year. In addition, 13 papers were published about sustainability and renewable energy fields. Furthermore, VIKOR and fuzzy VIKOR methods, had the first rank in use. Additionally, the Journal of Expert Systems with Applications was the most significant journal in this study, with 27 publications on the topic. Finally, Taiwan had the first rank from 22 nationalities which used VIKOR technique
Enhancing the E-Commerce Experience through Haptic Feedback Interaction
The sense of touch is important in our everyday lives and its absence makes it difficult to explore and manipulate everyday objects. Existing online shopping practice lacks the opportunity for physical evaluation, that people often use and value when making product choices. However, with recent advances in haptic research and technology, it is possible to simulate various physical properties such as heaviness, softness, deformation, and temperature. The research described here investigates the use of haptic feedback interaction to enhance e-commerce product evaluation, particularly haptic weight and texture evaluation. While other properties are equally important, besides being fundamental to the shopping experience of many online products, weight and texture can be simulated using cost-effective devices.
Two initial psychophysical experiments were conducted using free motion haptic exploration in order to more closely resemble conventional shopping. One experiment was to measure weight force thresholds and another to measure texture force thresholds. The measurements can provide better understanding of haptic device limitation for online shopping in terms of the availability of different stimuli to represent physical products. The outcomes of the initial psychophysical experimental studies were then used to produce various absolute stimuli that were used in a comparative experimental study to evaluate user experience of haptic product evaluation.
Although free haptic exploration was exercised on both psychophysical experiments, results were relatively consistent with previous work on haptic discrimination. The threshold for weight force discrimination represented as downward forces was 10 percent. The threshold for texture force discrimination represented as friction forces was 14.1 percent, when using dynamic coefficient of friction at any level of static coefficient of friction. On the other hand, the comparative experimental study to evaluate user experience of haptic product information indicated that haptic product evaluation does not change user performance significantly. However, although there was an increase in the time taken to complete the task, the number of button click actions tended to decrease. The results showed that haptic product evaluation could significantly increase the confidence of shopping decision. Nevertheless, the availability of haptic product evaluation does not necessarily impose different product choices but it complements other selection criteria such as price and appearance.
The research findings from this work are a first step towards exploring haptic-based environments in e-commerce environments. The findings not only lay the foundation for designing online haptic shopping but also provide empirical support to research in this direction