The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan

The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study was a focus at linking the research gap of previous literature of past study based on individual awareness from the real-life experience. we collected data from the online user of the Bahawalpur Pakistan. In this study convenience sampling has been used to collect data and instruments of this study adopted from the previous study. The quantitative research methodology used to collect data, survey method was used to assemble data for this study, 300 questionnaire were distributed in Bahawalpur City due to the ease, reliability, and simplicity, effective recovery rate of 67% as a result 202 valid response was obtained for the effect of e-WOM on purchase intention and moderator analysis has been performed. Hypotheses of this research are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The result of this research is e-WOM significantly positive effect on purchase intention and moderator role of trust significantly affects the relationship between e-WOM, and purchase intention. The addition of brand trust in the model has contributed to the explanatory power, some studied was conduct on brand trust as a moderator and this study has contributed to the literature in this favor. significantly this study focused on current marketing research. Unlike past studies focused on western context, this study has extended the regional literature on e-WOM, and purchase intention to be intergrading in Bahawalpur Pakistan context. Lastly, future studies are recommended to examine the effect of trust in other countries allow for the comparison of the findings

A Review of Driver Gaze Estimation and Application in Gaze Behavior Understanding

Driver gaze plays an important role in different gaze-based applications such as driver attentiveness detection, visual distraction detection, gaze behavior understanding, and building driver assistance system. The main objective of this study is to perform a comprehensive summary of driver gaze fundamentals, methods to estimate driver gaze, and it's applications in real world driving scenarios. We first discuss the fundamentals related to driver gaze, involving head-mounted and remote setup based gaze estimation and the terminologies used for each of these data collection methods. Next, we list out the existing benchmark driver gaze datasets, highlighting the collection methodology and the equipment used for such data collection. This is followed by a discussion of the algorithms used for driver gaze estimation, which primarily involves traditional machine learning and deep learning based techniques. The estimated driver gaze is then used for understanding gaze behavior while maneuvering through intersections, on-ramps, off-ramps, lane changing, and determining the effect of roadside advertising structures. Finally, we have discussed the limitations in the existing literature, challenges, and the future scope in driver gaze estimation and gaze-based applications

Driver Drowsiness Detection Using Gray Wolf Optimizer Based on Face and Eye Tracking

It is critical today to provide safe and collision-free transport. As a result, identifying the driver’s drowsiness before their capacity to drive is jeopardized. An automated hybrid drowsiness classification method that incorporates the artificial neural network (ANN) and the gray wolf optimizer (GWO) is presented to discriminate human drowsiness and fatigue for this aim. The proposed method is evaluated in alert and sleep-deprived settings on the driver drowsiness detection of video dataset from the National Tsing Hua University Computer Vision Lab. The video was subjected to various video and image processing techniques to detect the drivers’ eye condition. Four features of the eye were extracted to determine the condition of drowsiness, the percentage of eyelid closure (PERCLOS), blink frequency, maximum closure duration of the eyes, and eye aspect ratio (ARE). These parameters were then integrated into an ANN and combined with the proposed method (gray wolf optimizer with ANN [GWOANN]) for drowsiness classification. The accuracy of these models was calculated, and the results demonstrate that the proposed method is the best. An Adadelta optimizer with 3 and 4 hidden layer networks of (13, 9, 7, and 5) and (200, 150, 100, 50, and 25) neurons was utilized. The GWOANN technique had 91.18% and 97.06% accuracy, whereas the ANN model had 82.35% and 86.76%

A framework for context-aware driver status assessment systems

The automotive industry is actively supporting research and innovation to meet manufacturers' requirements related to safety issues, performance and environment. The Green ITS project is among the efforts in that regard. Safety is a major customer and manufacturer concern. Therefore, much effort have been directed to developing cutting-edge technologies able to assess driver status in term of alertness and suitability. In that regard, we aim to create with this thesis a framework for a context-aware driver status assessment system. Context-aware means that the machine uses background information about the driver and environmental conditions to better ascertain and understand driver status. The system also relies on multiple sensors, mainly video and audio. Using context and multi-sensor data, we need to perform multi-modal analysis and data fusion in order to infer as much knowledge as possible about the driver. Last, the project is to be continued by other students, so the system should be modular and well-documented. With this in mind, a driving simulator integrating multiple sensors was built. This simulator is a starting point for experimentation related to driver status assessment, and a prototype of software for real-time driver status assessment is integrated to the platform. To make the system context-aware, we designed a driver identification module based on audio-visual data fusion. Thus, at the beginning of driving sessions, the users are identified and background knowledge about them is loaded to better understand and analyze their behavior. A driver status assessment system was then constructed based on two different modules. The first one is for driver fatigue detection, based on an infrared camera. Fatigue is inferred via percentage of eye closure, which is the best indicator of fatigue for vision systems. The second one is a driver distraction recognition system, based on a Kinect sensor. Using body, head, and facial expressions, a fusion strategy is employed to deduce the type of distraction a driver is subject to. Of course, fatigue and distraction are only a fraction of all possible drivers' states, but these two aspects have been studied here primarily because of their dramatic impact on traffic safety. Through experimental results, we show that our system is efficient for driver identification and driver inattention detection tasks. Nevertheless, it is also very modular and could be further complemented by driver status analysis, context or additional sensor acquisition

Numerical Simulation and Design of Machine Learning Based Real Time Fatigue Detection System

The proposed research is a step to implement real time image segmentation and drowsiness with help of machine learning methodologies. Image segmentation has been implemented in real time in which the segments of mouth and eyes have been segmented using image processing. Input can be provided by the help of real time image acquisition system such as webcam or internet of things based camera. From the video input, image frames has been extracted and processed to obtain real time features and using clustering algorithms segmentation has been achieved in real time. In the proposed work a Support Vector Machine (SVM) based machine learning method has been implemented emotion detection using facial expressions. The algorithm has been tested under variable luminance conditions and performed well with optimum accuracy as compared to contemporary research

Driver Fatigue Accident Prevention Using Eye Blink Sensor

The aim for this project is to develop a prototype that can detect movement of eyelid which is able to be a good indicator of driver fatigue. Beside that it can give warning to the drivers by activating a buzzer

Eye-tracking assistive technologies for individuals with amyotrophic lateral sclerosis

Amyotrophic lateral sclerosis, also known as ALS, is a progressive nervous system disorder that affects nerve cells in the brain and spinal cord, resulting in the loss of muscle control. For individuals with ALS, where mobility is limited to the movement of the eyes, the use of eye-tracking-based applications can be applied to achieve some basic tasks with certain digital interfaces. This paper presents a review of existing eye-tracking software and hardware through which eye-tracking their application is sketched as an assistive technology to cope with ALS. Eye-tracking also provides a suitable alternative as control of game elements. Furthermore, artificial intelligence has been utilized to improve eye-tracking technology with significant improvement in calibration and accuracy. Gaps in literature are highlighted in the study to offer a direction for future research