B2C Mass Customization in the Classroom

The purpose of this article is to describe an internet-based mass customization assignment in Operations Management/Supply Chain Management classes where students utilize the Web site of a company that offers a customized product. Students evaluate the user interface, judge the value proposition of the product they demonstrate, and discuss issues of product design, process design and scheduling, inventory management, Supply Chain Management, marketing, and competitors. The students learn about mass customization from both the producer\u27s perspective and the consumer\u27s perspective. Through their own research and the class presentations students are able to develop a better understanding of the implementation requirements and challenges of mass customization. The assignment is highly interactive and has been successfully used in Operations Management and Supply Chain Management courses at under-graduate and graduate levels and at multiple universities. In addition, practitioners interested in implementing a mass customization process can use the assignment as a brainstorming or benchmarking exercise

Active networks: an evolution of the internet

Active Networks can be seen as an evolution of the classical model of packet-switched networks. The traditional and ”passive” network model is based on a static definition of the network node behaviour. Active Networks propose an “active” model where the intermediate nodes (switches and routers) can load and execute user code contained in the data units (packets). Active Networks are a programmable network model, where bandwidth and computation are both considered shared network resources. This approach opens up new interesting research fields. This paper gives a short introduction of Active Networks, discusses the advantages they introduce and presents the research advances in this field

Efficient Order and Resource Coordination in Mass Customization

Mass customization manufacturing systems require a high level of adaptability and flexibility in production – especially in production planning and control. In particular, the Coordination of orders and resources is critical, because of the high volatility and the make to order principle. Multi-agent systems theoretically provide the required features to handle that complexity, but a lack of informational integration and organizational incompatibilities lead to low applicability. The application of Internet Technology provides the necessary interoperability and organizational alignment to support an overall application of multi-agent systems in mass customization.Mass Customization; Internet Technologies; Multi Agent Systems; Production Planning and Control

A New Consumerism: The influence of social technologies on product design

Social media has enabled a new style of consumerism. Consumers are no longer passive recipients; instead they are assuming active and participatory roles in product design and production, facilitated by interaction and collaboration in virtual communities. This new participatory culture is blurring the boundaries between the specific roles of designer, consumer and producer, creating entrepreneurial opportunities for designers, and empowering consumers to influence product strategies. Evolving designer-consumer interactions are enabling an enhanced model of co-production, through a value-adding social exchange that is driving changes in consumer behaviour and influencing both product strategies and design practice. The consumer is now a knowledgeable participant, or prosumer, who can contribute to user–centered research through crowd sourcing, collaborate and co-create through open-source or open-innovation platforms, assist creative endeavors by pledging venture capital through crowd funding and advocate the product in blogs and forums. Social media- enabled product implementation strategies working in conjunction with digital production technologies (e.g. additive manufacture), enable consumer-directed adaptive customisation, product personalisation, and self-production, with once passive consumers becoming product produsers. Not only is social media driving unprecedented consumer engagement and significant behavioural change, it is emerging as a major enabler of design entrepreneurship, creating new collaborative opportunities. Innovative processes in design practice are emerging, such as the provision of digital artifacts and customisable product frameworks, rather than standardised manufactured solutions. This paper examines the influence of social media-enabled product strategies on the methodology of the next generation of product designers, and discusses the need for an educational response

Social media: a new way of public and political communication in digital media

Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organizations depends of the effective utilization of the social media. New web technologies have made it easy for anyone to create and distribute their own content.  A tweet can be viewed by virtually millions of people for free, and advertisers don’t have to pay publishers huge sums of money to embed their messages. More consumers are on social media than ever before, and every second a company is not engaged is a wasted opportunity [1]. Consumers trust other people to provide recommendations about products and services in a very active way and it is important to know how and why social media influence organizations. This study analyzes through a literature review the importance of public and political communication through social media and proposes a model of business for successful marketing strategies

Opportunity Recognition in High Tech and Regulatory Environment: A study of product based Indian Telecom start-ups

Opportunity recognition forms the first step of entrepreneurship. Off late entrepreneurship research has looked at opportunity recognition from varied lenses with entrepreneurial learning forming the core of most scholarly work. However opportunity recognition in high tech sectors is slightly different due to a high component of knowledge intensiveness inherent in such sectors and has been largely ignored in most work. So, we explore a specific high tech sector in the paper to understand and further the existing concepts within opportunity recognition process. We choose the Indian telecom sector as the context of the study and using an inductive case based approach arrive at conceptual combination as the dominant form of idea generation. The regulatory environment was found to acts as an enabler for the new ideas to flourish. We also bring in the idea of dynamic customization as the driving force behind the venture akin to symbiotic relationship present between organisms in the nature.

DIY networking as a facilitator for interdisciplinary research on the hybrid city

DIY networking is a technology with special characteristics compared to the public Internet, which holds a unique potential for empowering citizens to shape their hybrid urban space toward conviviality and collective awareness. It can also play the role of a “boundary object” for facilitating interdisciplinary interactions and participatory processes between different actors: researchers, engineers, practitioners, artists, designers, local authorities, and activists. This position paper presents a social learning framework, the DIY networking paradigm, that we aim to put in the centre of the hybrid space design process. We first introduce our individual views on the role of design as discussed in the fields of engineering, urban planning, urban interaction design, design research, and community informatics. We then introduce a simple methodology for combining these diverse perspectives into a meaningful interdisciplinary collaboration, through a series of related events with different structure and framing. We conclude with a short summary of a selection of these events, which serves also as an introduction to the CONTACT workshop on facilitating information sharing between strangers, in the context of the Hybrid City III conference