13,841 research outputs found
Internet and Users. Who is the Reader?
Internet has turned into a fundamental component of everyday life, as it plays a major role in
advancing the globalization process. Globalization was fostered by the idea of creating equalaccess
opportunities for all and facilitating communication worldwide. Using internet as the core
platform, billions of people try to access and benefit from this opportunity through search
engines, service providers, websites and social media. However, given the profound difference
between internet and user’s languages, users end up on relying on search engines and tools to
translate their ideas into a computer-readable language and derive information from them.
In order to provide the best possible services, search engines and social media need to
accumulate comprehensive data on each user’s identity. The challenge is that once they are fed
with convenient information on each user, they tend to personalize the idea they grasp of him or
her based on their given regulations and policies, which in the mid- and long-term results in
managing users’ access to information..
By applying the reader-response theory, this paper seeks to focus on the challenges stemming
from the adoption of users’ personalized profiles by Google, Facebook and Amazon as the most
common part of users’ performance in internet. It also explores how the reading differences of
the users and the tools result not only in personalized versions of users, but also engender an
unrecognized virtual in-betweenness of users’ own perception of themselves and the tools’
perception of users
On Measuring Bias in Online Information
Bias in online information has recently become a pressing issue, with search
engines, social networks and recommendation services being accused of
exhibiting some form of bias. In this vision paper, we make the case for a
systematic approach towards measuring bias. To this end, we discuss formal
measures for quantifying the various types of bias, we outline the system
components necessary for realizing them, and we highlight the related research
challenges and open problems.Comment: 6 pages, 1 figur
Search Bias Quantification: Investigating Political Bias in Social Media and Web Search
Users frequently use search systems on the Web as well as online social media to learn about ongoing events and public opinion on personalities. Prior studies have shown that the top-ranked results returned by these search engines can shape user opinion about the topic (e.g., event or person) being searched. In case of polarizing topics like politics, where multiple competing perspectives exist, the political bias in the top search results can play a significant role in shaping public opinion towards (or away from) certain perspectives. Given the considerable impact that search bias can have on the user, we propose a generalizable search bias quantification framework that not only measures the political bias in ranked list output by the search system but also decouples the bias introduced by the different sources—input data and ranking system. We apply our framework to study the political bias in searches related to 2016 US Presidential primaries in Twitter social media search and find that both input data and ranking system matter in determining the final search output bias seen by the users. And finally, we use the framework to compare the relative bias for two popular search systems—Twitter social media search and Google web search—for queries related to politicians and political events. We end by discussing some potential solutions to signal the bias in the search results to make the users more aware of them.publishe
Notes on the Margins of Metadata; Concerning the Undecidability of the Digital Image
This paper considers the significance of metadata in relation to the image economy of the web. Social practices such as keywording, tagging, rating and viewing increasingly influence the modes of navigation and hence the utility of images in online environments. To a user faced with an avalanche of images, metadata promises to make photographs machine-readable in order to mobilize new knowledge, in a continuation of the archival paradigm. At the same time, metadata enables new topologies of the image, new temporalities and multiplicities which present a challenge to historical models of representation. As photography becomes an encoded discourse, we suggest that the turning away from the visual towards the mathematical and the algorithmic establishes undecidability as a key property of the networked image
Towards Best Practice Standards for Enhanced Knowledge Discovery Systems
Assessing enhanced knowledge discovery systems (eKDSs) constitutes an intricate issue that is understood merely to a certain extent by now. Based upon an analysis of why it is difficult to formally evaluate eKDSs, it is argued for a change of perspective: eKDSs should be understood as intelligent tools for qualitative analysis that support, rather than substitute, the user in the exploration of the data; a qualitative gap will be identified as the main reason why the evaluation of enhanced knowledge discovery systems is difficult. In order to deal with this problem, the construction of a best practice model for eKDSs is advocated. Based on a brief recapitulation of similar work on spoken language dialogue systems, first steps towards achieving this goal are performed, and directions of future research are outlined
Measuring Online Social Bubbles
Social media have quickly become a prevalent channel to access information,
spread ideas, and influence opinions. However, it has been suggested that
social and algorithmic filtering may cause exposure to less diverse points of
view, and even foster polarization and misinformation. Here we explore and
validate this hypothesis quantitatively for the first time, at the collective
and individual levels, by mining three massive datasets of web traffic, search
logs, and Twitter posts. Our analysis shows that collectively, people access
information from a significantly narrower spectrum of sources through social
media and email, compared to search. The significance of this finding for
individual exposure is revealed by investigating the relationship between the
diversity of information sources experienced by users at the collective and
individual level. There is a strong correlation between collective and
individual diversity, supporting the notion that when we use social media we
find ourselves inside "social bubbles". Our results could lead to a deeper
understanding of how technology biases our exposure to new information
Born to trade: a genetically evolved keyword bidder for sponsored search
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search results page when a user submits a query containing the keywords that the advertiser selected. Deciding how much to bid is a real challenge: if the bid is too low with respect to the bids of other advertisers, the ad might not get displayed in a favorable position; a bid that is too high on the other hand might not be profitable either, since the attracted number of conversions might not be enough to compensate for the high cost per click.
In this paper we propose a genetically evolved keyword bidding strategy that decides how much to bid for each query based on historical data such as the position obtained on the previous day. In light of the fact that our approach does not implement any particular expert knowledge on keyword auctions, it did remarkably well in the Trading Agent Competition at IJCAI2009
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