Social media have quickly become a prevalent channel to access information,
spread ideas, and influence opinions. However, it has been suggested that
social and algorithmic filtering may cause exposure to less diverse points of
view, and even foster polarization and misinformation. Here we explore and
validate this hypothesis quantitatively for the first time, at the collective
and individual levels, by mining three massive datasets of web traffic, search
logs, and Twitter posts. Our analysis shows that collectively, people access
information from a significantly narrower spectrum of sources through social
media and email, compared to search. The significance of this finding for
individual exposure is revealed by investigating the relationship between the
diversity of information sources experienced by users at the collective and
individual level. There is a strong correlation between collective and
individual diversity, supporting the notion that when we use social media we
find ourselves inside "social bubbles". Our results could lead to a deeper
understanding of how technology biases our exposure to new information
