Accessibility of websites of the European national tourism boards

Purpose: The aim is to find out the current state of accessibility of the websites of European national tourism boards. Furthermore, the identification of the most common errors in terms of accessibility as well as recommendations leading to their correction is aimed for. Design/methodology/approach: The study is based on methods of testing the availability of web systems. The testing included automated tools, namely AChecker and Accessibility Evaluation Tool, as well as the WCAG 2.1 checklist developed by WebAIM initiative. Findings: The research has shown a relatively high accessibility of those websites. Nevertheless, some accessibility violations have been identified that can significantly complicate the accessibility of those websites for users using various assistive devices or other alternative hardware or software means. The most commonly identified errors include: failure to use alternative text for content-relevant images, the absence of text or audio transcripts for videos shared via Youtube, missing descriptions for text form elements and missing label for search form. Practical implications: The results of the research can be used in the evaluation of web presentations at the level of tourism boards and destination management. Originality/Value: The main output of this article is the application of web testing methodology on a comprehensive set of national tourist boards.peer-reviewe

Investigating e-business practices in tourism :a comparative analysis of three countries

This study examined the behaviour of tourist companies in relation to the adoption of e-business technologies and applications. The study aimed to identify groups of companies with homogenous behaviour among three European countries (Greece, Portugal and Norway). Based on data from a European survey, the study employed two-step cluster analysis which revealed 14 clusters of common behaviour (five clusters in Greece, five in Portugal and four in Norway). These clusters were named as: Leaders’ ‘Technology Experts’, ‘Fast Adopters’ ‘Beginners’, ‘Late Adopters’. In Norway, the group ‘Late Adopters’ also included companies characterised as ‘Beginners’ in the other two countries. We suggest further investigation among European countries in order to reveal more groups of similar behaviour toward e-business adoption

Cultural heritage and sustainable development targets : a possible harmonisation? Insights from the European Perspective

The Agenda 2030 includes a set of targets that need to be achieved by 2030. Although none of the 17 Sustainable Development Goals (SDGs) focuses exclusively on cultural heritage, the resulting Agenda includes explicit reference to heritage in SDG 11.4 and indirect reference to other Goals. Achievement of international targets shall happen at local and national level, and therefore, it is crucial to understand how interventions on local heritage are monitored nationally, therefore feeding into the sustainable development framework. This paper is focused on gauging the implementation of the Sustainable Development Goals with reference to cultural heritage, by interrogating the current way of classifying it (and consequently monitoring). In fact, there is no common dataset associated with monitoring SDGs, and the field of heritage is extremely complex and diversified. The purpose for the paper is to understand if the taxonomy used by different national databases allows consistency in the classification and valuing of the different assets categories. The European case study has been chosen as field of investigation, in order to pilot a methodology that can be expanded in further research. A cross‐comparison of a selected sample of publicly accessible national cultural heritage databases has been conducted. As a result, this study confirms the existence of general harmonisation of data towards the achievement of the SDGs with a broad agreement of the conceptualisation of cultural heritage with international frameworks, thus confirming that consistency exists in the classification and valuing of the different assets categories. However, diverse challenges of achieving a consistent and coherent approach to integrating culture in sustainability remains problematic. The findings allow concluding that it could be possible to mainstream across different databases those indicators, which could lead to depicting the overall level of attainment of the Agenda 2030 targets on heritage. However, more research is needed in developing a robust correlation between national datasets and international targets

European Arctic Initiatives Compendium

Julkaistu versi

Nurturing small and medium sized enterprises in Europe

Tourism is one of the world’s major industries responsible for economic growth, foreign exchange earnings, employment opportunities and regional balances in individual countries and across regions. This industry generates over 5% of the European Union (EU) gross domestic product and has strong linkages with other economic sectors. In fact, tourism triggers infrastructural developments that are related to the industry such as airports, seaports, parks, roads and rails. Within the EU alone, the tourism sector consists of about 1.8 million businesses. Most of these tourism businesses are small and medium sized enterprises (SMEs) that employ 5.2% of the total European workforce that translates to approximately 9.7 million jobs, with a significant proportion of young people (EU, 2010). This chapter considers relevant academic literature that differentiates SMEs from their larger counterparts. It maintains that small businesses are often constrained by their size and limited resources. Arguably, the accessibility to finance is one of the most critical factors for the SMEs’ inception and growth. These entities are often viewed by financial institutions as relatively risky when compared to enterprises from other industries. Therefore, this chapter contends that tourism SMEs may easily find themselves in an ‘equity gap’ where it may prove very difficult to raise capital for further investment. Consequently, national governments and other regulatory stakeholders are increasingly stepping in to support micro and small enterprises in many contexts. In this light, the European Union (EU) has reaffirmed its commitment for SMEs. As a matter of fact, the EU has drafted the ‘Small Business Act’ in 2008 and refined it again in 2011. The EU’s commitment is quite evident from their frequent calls for research and training schemes in the subject areas of “SMEs” and “tourism”; where grants are frequently issued under ‘Marie Curie’ and ‘Cordis FP7’ programmes. Therefore, this chapter identifies specific policies and initiatives that are aimed at fostering a climate for job creation and competitiveness for SMEs in Europe. By the end of the chapter you should be able to: • Define small and medium sized enterprises in the European Union context; • Distinguish the differences between small and medium sized enterprises and large firms; • Learn about the European Union measures that are currently supporting the financing needs of small and medium sized enterprises; • Be knowledgeable of crowd-funding as an alternative form of financing.peer-reviewe

WEB ACCESSIBILITY IN THE AUSTRIAN HOTEL SECTOR

This contribution aims to provide an analysis of the current state of web accessibility in the tourism industry with the focus on the Austrian hotel sector. The results of the conducted study verify previous research, showing that tourism organizations considerably lack awareness of web accessibility. A three dimensional hotel categorization model on accessibility is introduced to encompass the complexity of accessibility in the hotel sector. This model can be used to evaluate the current state of hotel accessibility and may therefore provide a valuable tool for further benchmarking activities

Consumer´s appreciation of regional image and the perceived quality of rural tourism

Tourists' perception of regional image is critical as regards the degree of satisfaction obtained from the overall tourism experience. The present paper analyses the ways in which a region's image is incorporated into the tourist products and the overall tourism experience. Regional image is acknowledged to entail elements of the socio-cultural, environmental and historical heritage of a region. The latter affect the quality of the tourist product as perceived by the tourists. Consequently, they also affect the tourist's subjective judgement of satisfaction based on the quality of the tourism experience they have 'consumed'. The present paper utilizes data drawn from an EU Research Project (SPRITE QLK5-CT-2000-01211) survey conducted in two regional sites of rural tourism in Greece. Analysis and results focus especially on comparisons between the two study regions. Further, policy implications as regards the development of the rural tourism product, are also discussed.

Europe's ecological backbone: recognising the true value of our mountains

Europe's mountain areas have social, economic and environmental capital of significance for the entire continent. This importance has been recognised since the late 19th century through national legislation; since the 1970s through regional structures for cooperation; and since the 1990s through regional legal instruments for the Alps and Carpathians. The European Union (EU) first recognised the specific characteristics of mountain areas in 1975 through the designation of Less Favoured Areas (LFAs). During the last decade, EU cohesion policy and the Treaty of Lisbon have both focused specifically on mountain