Spartan Daily, November 13, 2008

Volume 131, Issue 41https://scholarworks.sjsu.edu/spartandaily/10525/thumbnail.jp

“Brave New World”: The New Q, Masculinity, and the Craig Era Bond Films

This article examines the significance of the new Q in Skyfall (Dir. Sam Mendes, 2012) and Spectre (Dir. Sam Mendes, 2015). It explores some of the ways that the new take on Q in the Craig era has not only adapted the dynamic between Bond and the MI6 gadget-master by turning him into a young tech geek, but also speaks volumes about masculinity and the Bond franchise

Product placement as a way of promoting on an international scale based on a series of films about James Bond

This article presents the characteristics of product placement as global promotion. The reader may refer to the types of product placement, its regulatory framework and its short genesis and evolution. The paper presents the results of a survey conducted on a group of 123 respondents. The survey results indicate that product placement in James Bond films is noticeable by more than 90% of respondents. The respondents have positive opinions on the use of product placement to promote the products. This may encourage potential investors to make more use of film as a medium of product placement

Bond’s New Bod: Gender (de)construction in Casino Royale, Quantum of Solace, and Skyfall

This thesis examines how gender is constructed in the three most recent films of the James Bond series: Casino Royale (2006), Quantum of Solace (2008), and Skyfall (2012). The argument revolves around individual gender identity being structured by greater social and culture influences. The thesis argues that the three most recent Bond installments work to deconstruct the traditional masculine ideal established and reinforced throughout the series. Each film instead confronts the looming anxieties of outdated Western norms. Through the hypervisibility of Bond’s physical body, the detachment and increasing isolation created by emerging technological influence, and a nostalgia inflicted by the loss of British imperial power and dominating masculine power, the three films expose the interworking’s of a character that embodies greater Western ideals

The Echo: November 21, 2008

A taste ‘Beyond the Grind’ – In Brief – Students work with Emmaus Ministry – Chocolate inspires designs with flavor – Behind the beards – High-speed club fuels fellowship – The Bubble – Changing times in global finances – World Voices – A modern pirate’s life – Around the World in 30 Seconds – My Generation Night 2008 – Music Feature – A closer look at Rock Plaza’s “Horses” – Rock Plaza Central – POP Quiz – r3views – Music: MySpace Band of the week – Movies: Quantum of Solace – Games: Gears of War 2 – The right to gay marriage – Popular culture isn’t either – Cheer up, My Gen reject, your time will come – Mailbox – Moments to remember, Trojans played to win – Trojan Sports weekly schedule – Walsh sneaks past Trojans at season’s end – Basketball Briefs – Athlete of the Weekhttps://pillars.taylor.edu/echo-2008-2009/1012/thumbnail.jp

Quantum of Solace

This is a review of Quantum of Solace (2008)