Measuring Emotional Contagion in Social Media

Social media are used as main discussion channels by millions of individuals every day. The content individuals produce in daily social-media-based micro-communications, and the emotions therein expressed, may impact the emotional states of others. A recent experiment performed on Facebook hypothesized that emotions spread online, even in absence of non-verbal cues typical of in-person interactions, and that individuals are more likely to adopt positive or negative emotions if these are over-expressed in their social network. Experiments of this type, however, raise ethical concerns, as they require massive-scale content manipulation with unknown consequences for the individuals therein involved. Here, we study the dynamics of emotional contagion using Twitter. Rather than manipulating content, we devise a null model that discounts some confounding factors (including the effect of emotional contagion). We measure the emotional valence of content the users are exposed to before posting their own tweets. We determine that on average a negative post follows an over-exposure to 4.34% more negative content than baseline, while positive posts occur after an average over-exposure to 4.50% more positive contents. We highlight the presence of a linear relationship between the average emotional valence of the stimuli users are exposed to, and that of the responses they produce. We also identify two different classes of individuals: highly and scarcely susceptible to emotional contagion. Highly susceptible users are significantly less inclined to adopt negative emotions than the scarcely susceptible ones, but equally likely to adopt positive emotions. In general, the likelihood of adopting positive emotions is much greater than that of negative emotions.Comment: 10 pages, 5 figure

How Do Induced Affective States Bias Emotional Contagion to Faces? A Three-Dimensional Model

Affective states can propagate in a group of people and influence their ability to judge others’ affective states. In the present paper, we present a simple mathematical model to describe this process in a three-dimensional affective space. We obtained data from 67 participants randomly assigned to two experimental groups. Participants watched either an upsetting or uplifting video previously calibrated for this goal. Immediately, participants reported their baseline subjective affect in three dimensions: (1) positivity, (2) negativity, and (3) arousal. In a second phase, participants rated the affect they subjectively judged from 10 target angry faces and ten target happy faces in the same three-dimensional scales. These judgments were used as an index of participant’s affective state after observing the faces. Participants’ affective responses were subsequently mapped onto a simple three-dimensional model of emotional contagion, in which the shortest distance between the baseline self-reported affect and the target judgment was calculated. The results display a double dissociation: negatively induced participants show more emotional contagion to angry than happy faces, while positively induced participants show more emotional contagion to happy than angry faces. In sum, emotional contagion exerted by the videos selectively affected judgments of the affective state of others’ faces. We discuss the directionality of emotional contagion to faces, considering whether negative emotions are more easily propagated than positive ones. Additionally, we comment on the lack of significant correlations between our model and standardized tests of empathy and emotional contagion.DFG, 414044773, Open Access Publizieren 2019 - 2020 / Technische Universität Berli

In pursuit of satisfaction and the prevention of embarrassment : affective state in group recommender systems

Peer reviewedPostprin

The influence of angry customer outbursts on service providers’ facial displays and affective states

This article explores the existence and extent of emotional contagion, as measured by facial displays and reported affective states, in a service failure event. Using video vignettes of customers complaining about a service failure as stimulus material, the authors measured the facial displays and affective states of service providers as proxies for emotional contagion. Following a two-step approach, service providers’ facial expressions were first recorded and assessed, revealing that service providers’ facial displays matched those of the angry consumer. Second, a mixed ANOVA revealed service providers reported stronger negative affective states after exposure to an angry complaint than prior to exposure. The results demonstrated that during a complaint situation, angry outbursts by consumers can initiate the emotional contagion process, and service providers are susceptible to “catch” consumer anger through emotional contagion. Implications for complaint management and future research are discussed

A Measure of Emotional Empathy for Adolescents and Adults

A new, multi-dimensional scale of emotional empathy is described. The scale consists of 30 items and was administered to 793 adolescents and adults. A principal components analysis yielded six meaningful factors. Alpha reliabilities for all scale scores were moderate to high, and the scales demonstrate significant relationships to a number of behavioral criteria. The new empathy scale measures emotional aspects of empathy and can be used by researchers interested in a general measure of emotional empathy as well as providing detailed sub-scales

Empathic social enterprise: the role of empathy and shared intentionality

Research conducted with the UKs first professional symphony orchestra cooperative provides evidence and insight into how empathy and shared intentionality impacted upon their cooperative governance. Individual semi-structured interviews, conducted with 36 of the orchestral musicians, were analysed and four themes emerged from the data, which were interpreted as: ‘empathy’, ‘shared intentionality’, ‘provide and preserve’, and ‘cooperative governance’. Findings of the research indicate that performing arts groups such as symphony orchestras can be social enterprises. The paper examines the relationship between empathy and social enterprise. Empathy is presented as a multidimensional moral and psychological concept. New concepts of ‘external’ and ‘internal’ empathy are also proposed in relation to social enterprises and their beneficiaries. Empathy and social enterprise leadership is explored and implications for business leadership education are discussed. Finally, a new model for the definition of a social enterprise based upon the intersection of high-levels of innovation and entrepreneurship and empathy and shared intentionality is presented

You turn me cold: evidence for temperature contagion

Introduction During social interactions, our own physiological responses influence those of others. Synchronization of physiological (and behavioural) responses can facilitate emotional understanding and group coherence through inter-subjectivity. Here we investigate if observing cues indicating a change in another's body temperature results in a corresponding temperature change in the observer. Methods Thirty-six healthy participants (age; 22.9±3.1 yrs) each observed, then rated, eight purpose-made videos (3 min duration) that depicted actors with either their right or left hand in visibly warm (warm videos) or cold water (cold videos). Four control videos with the actors' hand in front of the water were also shown. Temperature of participant observers' right and left hands was concurrently measured using a thermistor within a Wheatstone bridge with a theoretical temperature sensitivity of <0.0001°C. Temperature data were analysed in a repeated measures ANOVA (temperature × actor's hand × observer's hand). Results Participants rated the videos showing hands immersed in cold water as being significantly cooler than hands immersed in warm water, F(1,34) = 256.67, p0.1). There was however no evidence of left-right mirroring of these temperature effects p>0.1). Sensitivity to temperature contagion was also predicted by inter-individual differences in self-report empathy. Conclusions We illustrate physiological contagion of temperature in healthy individuals, suggesting that empathetic understanding for primary low-level physiological challenges (as well as more complex emotions) are grounded in somatic simulation