Factors Affecting Success of Serial Crowdfunding: From Heuristic and Systematic Perspectives

Much of the current crowdfunding literature focuses on revealing determinants of one-time crowdfunding performance. However, the impacts of existing platform cues on serial crowdfunding performance remain largely unexplored. Drawing heuristic-systematic model, this study examines how performance-based heuristics cues and opinion-based systematic cues exert differential impacts on subsequent crowdfunding performance. This paper will fill the research gap in the crowdfunding literature by examining how backers are processing performance-related and opinion-related information when making decisions in serial crowdfunding context

Hashtag war: 2019 Presidential election rhetoric in Indonesia

Twitter as a social media has become increasingly used, including by its use by each Presidential candidate’s stronghold to launch a campaign to influence prospective voters’ electoral decisions in the 2019 Presidential Election in Indonesia. One strategy used in such a campaign on Twitter was by disseminating hashtags that were expected to become trending topics on Twitter. The dissemination of these hashtags aimed to build political rhetoric that can influence prospective voters’ electoral decisions. Thus, this study sought to explore the patterns of hashtags disseminated by each candidate’s stronghold to build political rhetoric and find out public sentiments in the posted Twitter contents. The number of tweets with #Jokowi2Periode and #2019GantiPresiden hashtags during the period of the 2019 Indonesian presidential and vice-presidential debates that were successfully downloaded using MAXQDA 18.1.1 software was 92,276. The research findings revealed that the distribution pattern of the #Jokowi2Periode hashtag tended to be more scattered (decentralized) by relying on the actor’s presentation and the actor’s speed in responding to tweets. In contrast, the spread of the #2019GantiPresiden hashtag was more centralized by relying on communication channels on Twitter. These two distribution patterns are discussed with the perspective of cyber psychology, through cues-filtered-in and cues-filtered-out theories

Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study

This study was supported by two Excellence Project awarded by the Junta de Andalusia through FEDER [REF: B-SEJ-220-UGR18 and A-SEJ-426-UGR20] , a grant from the Fundacion Ramon Areces [CISP18A6208] and a grant from the Plan of the Vice-rectorate of Research of the UGR [Program 20, application 82] . Funding for open access charge: Universidad de Granada/CBUATraditional psychological theories of message persuasion typically conclude that messages that are able to facilitate an optimal allocation of cognitive resources in the audience will increase memory encoding, will be better retrieved and recalled, and will likely be more persuasive. The growing competition in online advertising has led to a need to evaluate which type of banners are able to allocate cognitive resources more efficiently, as this has a positive impact on the ability to remember the banner and potentially increase the purchase frequency of the advertised product. By means of functional Magnetic Resonance Imaging (fMRI), this study provides the first evidence of neural differences during the exposure and reimagination of two widely used banner appeals; namely, hedonic (i.e., banners that vividly emphasize the social, personal, and experiential benefits of buying the product) and utilitarian (i.e., banners focused on informative, convenient, and functional arguments). Our findings reveal that, when compared to utilitarian banners, hedonic static advertisements engage stronger neurocognitive processes, which translate into higher brain activations related to memory encoding and retrieval, ultimately correlating to higher recall. These findings advise the design of static and hedonic banners to improve the ad recall.Junta de Andalusia through FEDER B-SEJ-220-UGR18Fundacion Ramon Areces CISP18A6208Plan of the Vice-rectorate of Research of the UGR 82 Universidad de Granada/CBUA A-SEJ-426-UGR2

Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation

Though several industry reports have suggested that the rate of shopping cart abandonment is high in the mobile channel, the reasons for such abandonment remain relatively unexplored. Drawing on the cognition-affect-behavior (CAB) paradigm, this study aims to provide a conceptual framework explaining why consumers hesitate to use mobile channels for shopping and thus abandon their mobile shopping carts. Results from two studies show that mobile shopping cart abandonment is positively influenced by emotional ambivalence, a result of consumers' conflicting thoughts. More specifically, emotional ambivalence amplifies consumers' hesitation at the checkout stage, leading to cart abandonment. However, if hesitant consumers are satisfied with the choice process during shopping, they are less likely to give up their mobile shopping carts. Based on the findings, this mobile channel study provides practical and theoretical implications for marketers and e-cart abandonment researchers, respectively

Involvement of Gen Y in online social networking media : role in developing attitude towards brands

Attitude is often seen as a precursor of behaviour, including of consumer behaviour regarding brands. Understanding the underlying elements of attitude is crucial for anyone who wants to learn about behaviour or induce desired behaviours. Though, so far, extensive research has been carried out on attitudes and brands, no research has focused on Gen Y’s attitude formation towards brands, particularly in relation to Gen Y’s involvement in online social networking media. In view of this gap in the literature, this research addressed the following research problem: How does Gen Y’s involvement in online social networking media facilitate the development of their attitudes towards brands through their online friends? By analysing relevant current literature, a framework was developed to investigate the effects of involvement in online social networking media, electronic word of mouth and subjective norms on the formation of attitudes towards brands. Informational influence, trust and tie strength were introduced as mediating variables between involvement in online social networking media and electronic word of mouth. Results indicate that there is a positive influence of Gen Y’s involvement in online social networking media on the electronic word of mouth they receive. It was also found that informational influence is a catalyst (partial mediator) between involvement in online social networking media and word of mouth that Gen Y receive from their online social network friends. Electronic word of mouth has a positive effect on subjective norms and attitudes towards brands. Subjective norms also have a positive effect on attitudes towards brands. Although both male and female Gen Y groups share similar beliefs, female attitudes towards brands are more likely to be affected by the electronic word of mouth they receive than are male attitudes towards brands. On the contrary, males are more affected by the subjective norms to develop attitudes towards brands than are females. Results also indicate that there are intra-generational differences on developing attitudes towards brands: the older group of Gen Y is more affected by electronic word of mouth and subjective norms than the younger group of Gen Y

Influencing attitudes, changing behaviours and embedding a pro-sustainability mindset in the workplace: An innovation diffusion approach to persuasive communications.

Although several sustainability implementation frameworks have been proposed, researchers have not yet proposed theories or models to help organisations speed up the rate of sustainability diffusion and narrow the gap between what is known and what is put into use. This study sought to fill this gap by proposing a sustainability diffusion model. The model was developed from an exhaustive review of the corresponding literature. It uses Rogers' (1962) diffusion of innovations theory and Ajzen's (1991) theory of planned behaviour as a theoretical foundation. The model was tested and its structural architecture was validated in three different sustainability contexts; namely, duplex printing in UK universities; sustainable computing in service-based businesses; and sustainability culture in UK universities. The primary data was analysed statistically using SPSS, and structural equation modelling (SEM) in particular was used to validate the structural architecture of the proposed model. The SEM results indicate that the structural architecture of the theory of planned behaviour is well-founded. All the hypotheses that underline the theory's paths were supported. In contrast, the structural architecture of the diffusion of innovations theory was weakly supported. Some of the paths were rejected in at least two occasions. For example, the relationship between pro-sustainability knowledge and attitude was neither statistically significant nor directional. Moreover, several components of the 'verified' model turned out to be statistically insignificant or were rejected altogether. These were knowledge, perceived self interest, perceived persuader legitimacy, perceived consequences, perceived argument quality, trialability and perceived source credibility. Accordingly, once these constructs were removed and the model was restructured in accordance with the results of SEM analysis, an entirely new version of the 'sustainability diffusion model' emerged (See Figure IX-2). The architecture of the new model suggests that in order to speed up the rate of sustainability diffusion, change agents must emphasise the relative advantage, compatibility, subjective norm and the urgency of the pro-sustainability initiative under implementation and de-emphasise any complexities or risks associated with its operationalisation. Unexpectedly, the new version of the proposed model relies more on Ajzen's (1991) theory of planned behaviour as a theoretical foundation than on Rogers' (1983) innovation-decision process model. In other words, the new model maintained almost all the features of the theory of planned behaviour, but it only absorbed some, but not all, of the components of Rogers' innovation-decision process model. Nevertheless, the new model maintained its holistic nature. It still takes into account both the person-specific and innovation-specific factors that influence the diffusion, adoption and actualisation of pro-sustainability behaviours/initiatives

A personality-based behavioural model: Susceptibility to phishing on social networking sites

The worldwide popularity of social networking sites (SNSs) and the technical features they offer users have created many opportunities for malicious individuals to exploit the behavioral tendencies of their users via social engineering tactics. The self-representation and social interactions on SNSs encourage users to reveal their personalities in a way which characterises their behaviour. Frequent engagement on SNSs may also reinforce the performance of certain activities, such as sharing and clicking on links, at a “habitual” level on these sites. Subsequently, this may also influence users to overlook phishing posts and messages on SNSs and thus not apply sufficient cognitive effort in their decision-making. As users do not expect phishing threats on these sites, they may become accustomed to behaving in this manner which may consequently put them at risk of such attacks. Using an online survey, primary data was collected from 215 final-year undergraduate students. Employing structural equation modelling techniques, the associations between the Big Five personality traits, habits and information processing were examined with the aim to identify users susceptible to phishing on SNSs. Moreover, other behavioural factors such as social norms, computer self-efficacy and perceived risk were examined in terms of their influence on phishing susceptibility. The results of the analysis revealed the following key findings: 1) users with the personality traits of extraversion, agreeableness and neuroticism are more likely to perform habitual behaviour, while conscientious users are least likely; 2) users who perform certain behaviours out of habit are directly susceptible to phishing attacks; 3) users who behave out of habit are likely to apply a heuristic mode of processing and are therefore more susceptible to phishing attacks on SNSs than those who apply systematic processing; 4) users with higher computer self-efficacy are less susceptible to phishing; and 5) users who are influenced by social norms are at greater risk of phishing. This study makes a contribution to scholarship and to practice, as it is the first empirical study to investigate, in one comprehensive model, the relationship between personality traits, habit and their effect on information processing which may influence susceptibility to phishing on SNSs. The findings of this study may assist organisations in the customisation of an individual anti-phishing training programme to target specific dispositional factors in vulnerable users. By using a similar instrument to the one used in this study, pre-assessments could determine and classify certain risk profiles that make users vulnerable to phishing attacks.Thesis (PhD) -- Faculty of Commerce, Information Systems, 202

Determinantes del uso del semáforo alimenticio en el marco del Health Belief Model

Según datos de la Organización Mundial de la Salud (OMS), desde 1975 la obesidad y el sobrepeso se han triplicado en el mundo. Esta situación, tiene relación con la mala alimentación de la población mundial, ocasiona numerosas enfermedades. Por ello, tanto las organizaciones sin fines de lucro, como los gobiernos, y las empresas están adoptando medidas para frenar estos hábitos nocivos y mejorar la calidad de la alimentación de los ciudadanos (Levy, Fein y Schucker, 1996; Balcombe, Fraser y Di Falco, 2010; Hawley et al., 2013).la OMS sugiere ciertas pautas a nivel personal y de la industria alimentaria. A nivel personal los consumidores también están cada vez más concienciados de la importancia de seguir una dieta equilibrada, y muestran un mayor interés por acceder a información nutricional que los ayude a mejorar la elección de alimentos procesados, como el peso, ingredientes, cantidades de los diferentes nutrientes o calorías, entre otros. Dicha información viene recogida en las etiquetas nutricionales (Higginson, Rayner, Draper y Kirk, 2002). Por su parte, los gobiernos están adoptando diferentes medidas para combatir este problema, como campañas de sensibilización, incluir la educación nutricional en los planes de estudio y, como una de las principales herramientas, desarrollar algún tipo de normativa acerca del etiquetado nutricional que deben incluir los alimentos procesados. Actualmente, se discute alrededor del mundo sobre la importancia de las investigaciones en temas de nutrición y, específicamente, en etiquetado nutricional, sobre la forma en que ayuda a la sociedad y a las políticas públicas a mejorar la calidad de alimentación de los ciudadanos. Esto ha hecho que se mantenga vigente la preocupación por estudiar este tema, tanto por parte de la academia como por la parte de gestión empresarial. Desde un punto de vista académico, se aprecia un interés creciente por conocer el impacto de la información nutricional en el consumidor (Hieke, y Taylor, 2012). Este interés se pone de manifiesto en el capítulo 2 de la tesis, al analizar la producción científica en este campo, que se incrementa exponencialmente en la última década. Pese a esta atención, los investigadores han identificado numerosas lagunas de investigación que quedan pendientes de resolver (Hawley, Roberto, Bragg, Liu, Schwartz, y Brownell, 2013) e, incluso, se ha señalado la escasa rigurosidad de algunos de los trabajos realizados en el pasado (Cowburn y Stockley, 2005).According to data from the World Health Organization (WHO), since 1975 obesity and overweight have tripled in the world. This situation, is related to the poor diet of the world population, causes numerous diseases. Therefore, both non-profit organizations, as well as governments, and companies are taking measures to curb these harmful habits and improve the quality of food for citizens (Levy, Fein and Schucker, 1996; Balcombe, Fraser and Di Falco, 2010; Hawley et al., 2013). WHO suggests certain guidelines on a personal and food industry level. On a personal level, consumers are also increasingly aware of the importance of following a balanced diet, and show a greater interest in accessing nutritional information that helps them improve the choice of processed foods, such as weight, ingredients, amounts of different nutrients or calories, among others. This information is collected on the nutritional labels (Higginson, Rayner, Draper and Kirk, 2002).  For their part, governments are adopting different measures to combat this problem, such as awareness campaigns, including nutritional education in curricula and, as one of the main tools, developing some kind of regulations on nutrition labeling that should include processed foods. Currently, there is discussion around the world about the importance of research in nutrition issues and, specifically, in nutrition labeling, about how it helps society and public policies to improve the food quality of citizens. This has kept the concern about studying this issue, both by the academy and by the business management side. From an academic point of view, there is a growing interest in knowing the impact of nutritional information on the consumer (Hieke, and Taylor, 2012). This interest is shown in chapter 2 of the thesis, when analyzing the scientific production in this field, which increases exponentially in the last decade. Despite this attention, researchers have identified numerous research gaps that remain to be resolved (Hawley, Roberto, Bragg, Liu, Schwartz, and Brownell, 2013) and, even, the poor rigor of some of the work done in the pastCowburn y Stockley, 2005)