Studies on User Intent Analysis and Mining

Predicting the goals of users can be extremely useful in e-commerce, online entertainment, information retrieval, and many other online services and applications. In this thesis, we study the task of user intent understanding, trying to bridge the gap between user expressions to online services and their goals behind it. As far as we know, most of the existing user intent studies are focusing on web search and social media domain. Studies on other areas are not enough. For example, as people more and more rely our daily life on cellphone, our information needs expressing to mobile devices and related services are increasing dramatically. Studies of user intent mining on mobile devices are not much. And the intentions of using mobile devices are different from the ones we use web search engine or social network. So we cannot directly apply the existing user intention to this area. Besides, user's intents are not stable but changing over time. And different interests will impact each other. Modeling such kind of dynamic user interests can help accurately understand and predict user's intent. But there're few existing works in this area. Moreover, user intent could be explicitly or implicitly expressed by users. The implicit intent expression is more close to human's natural language and also have great value to recognize and mine. To make further studies of these challenges, we first try to answer the question of “What is the user intent?” By referring amount of previous studies, we give our definition of user intent as “User intent is a task-specific, predefined or latent concept, topic or knowledge-base that is under an expression from a user who is trying to express his goal of information or service need.“ Then, we focus on the driving scenario when a user using cellphone and study the user intent in this domain. As far as we know, it is the first time of user intent analysis and categorization in this domain. And we also build a dataset of user input and related intent category and attributes by crowdsourcing and carefully handcraft. With the user intent taxonomy and dataset in hand, we conduct a user intent classification and user intent attribute recognition by supervised machine learning models. To classify the user intent for a user intent query, we use a convolutional neural network model to build a multi-class classifier. And then we use a sequential labeling method to recognize the intent attribute in the query. The experiment results show that our proposed method outperforms several baseline models in precision, recall, and F-score. In addition, we study the implicit user intent mining method through web search log data. By using a Restricted Boltzmann Machine, we make use of the correlation of query and click information to learn the latent intent behind a user web search. We propose a user intent prediction model on online discussion forum using Multivariate Hawkes Process. It dynamically models user intentions change and interact over time.The method models both of the internal and external factors of user's online forum response motivations, and also integrated the time decay fact of user's interests. We also present a data visualization method, using an enriched domain ontology to highlight the domain-specific words and entity relations within an article.Ph.D., Information Studies -- Drexel University, 201

Understanding Mobile Search: A Survey of Smartphone Users' Location, Social Context, Search Activity and Search Motivation

The behaviour of mobile phone searchers is changing. Traditionally, mobile phone search has meant on the move, limited time and a high failure rate for finding relevant information. However, due to the fast development of smartphones, improved mobile broadband, low cost mobile internet and the blooming of social networks, smartphones have become a primary device for information access in more stationary and familiar locations, such as at home or at work. This changing behaviour could significantly influence the mobile phone search domain. In order to improve the design of mobile search for mobile phone users, a deeper understanding of mobile information needs, behaviours, underlying motivations and associated interaction challenges is a fundamental task. The aim of this study is to understand the current change in mobile information needs, behaviours and motivations, and their impact for future mobile phone search. We present the results from an online survey involving 256 users over a 4 week period, focusing on when, where, what and how people use the mobile phone search. We discuss these findings to present a picture of how location, social context and current work task impact mobile phone search, and analyses the relationship between search activity, search motivation and key contextual factors

Social Networking Services on Mobile Devices: User Interface Designs and User Experience Studies

People commonly use social networking services (SNSs) on their mobile devices. Web sites, mobile applications and mobile widgets are the typical user interfaces (UIs) used to access SNSs. These UIs are restricted to content from single services, which constrain people’s simultaneous browsing of multiple SNSs. Previous studies propose workarounds – such as displaying SNS content in augmented phonebooks – to combine multiple SNSs. These studies, however, do not provide a genuine solution to the user’s problem. The objective of this dissertation is to explore novel UI designs for in-depth integration of multiple SNSs on a mobile device and to evaluate the user experience (UX) that these designs support. Here UX covers a person's perceptions and responses in using an interactive product. This dissertation explores mobile use of SNSs from a human–computer interaction (HCI) perspective. Following the design research approach, the study investigated novel means of using multiple SNSs on mobile devices in a concept called ‘LinkedUI’. The work focused on SNSs, although the results could also be relevant to mobile use of other Web services. Three main results emerged from this research. Firstly, in their use of mobile devices, people prefer to be aware of relevant SNS content when taking micro breaks. They often do not aim for concrete goals other than keeping informed and updated. Current UIs limit these browsing activities, as people need to interact with UI elements intensively before accessing the content in which they are interested. Secondly, LinkedUI introduces a holistic device UI – regulating all functions of a mobile device – based on hypertext navigation. This supports aggregation of content from multiple services and automatic filtering to highlight relevant content. User evaluations showed that these designs contributed to positive user experiences of SNS use on mobile devices. The third main result addresses usage patterns and user experiences of LinkedUI like mobile UIs. People frequently check SNSs in brief sessions. They attend to content selectively, mainly content directed to them, recently shared, or shared by relevant contacts. These factors aid in prediction of the relevance of the SNS content. In terms of UX, LinkedUI rewards users with enhanced awareness experience. It is easy to use and grants users a sufficient sense of control in the face of constant information flow. The main contribution of this dissertation is to characterise user activities on the mobile Web, while the associated research created and evaluated novel means for accessing SNSs on mobile devices. Research discussed in this dissertation resulted in UI designs that explored one potential direction for the future mobile UI development and influenced the Notifications home view of some Nokia Symbian and MeeGo smartphones. This dissertation reveals usage patterns and UX associated with mobile use of SNSs, and it proposes implications for future research and development in this domain

EXPLORING EYES-FREE USER MOTIVATION AND PREDICTING MENTAL WORKLOAD IN MOBILE HCI

Master'sMASTER OF SCIENC

Internet on mobiles: evolution of usability and user experience

The mobile Internet is no longer a new phenomenon; the first mobile devices supporting web access were introduced over 10 years ago. During the past ten years technology and business infrastructure have evolved and the number of mobile Internet users has increased all over the world. Service user interface, technology and business infrastructure have built a framework for service adaptation: they can act as enablers or as barriers. Users evaluate how the new technology adds value to their life based on multiple factors. This dissertation has its focus in the area of human-computer interaction research and practices. The overall goal of my research has been to improve the usability and the user experience of mobile Internet services. My research has sought answers to questions relevant in service development process. Questions have varied during the years, the main question being: How to design and create mobile Internet services that people can use and want to use? I have sought answers mostly from a human factors perspective, but have also taken the elements form technology and business infrastructure into consideration. In order to answer the questions raised in service development projects, we have investigated the mobile Internet services in the laboratory and in the field. My research has been conducted in various countries in 3 continents: Asia, Europe and North America. These studies revealed differences in mobile Internet use in different countries and between user groups. Studies in this dissertation were conducted between years 1998 and 2007 and show how questions and research methods have evolved during the time. Good service creation requires that all three factors: technology, business infrastructure and users are taken in consideration. When using knowledge on users in decision making, it is important to understand that the different phases of the service development cycle require the different kind of information on users. It is not enough to know about the users, the knowledge about users has to be transferred into decisions. The service has to be easy to use so that people can use it. This is related to usability. Usability is a very important factor in service adoption, but it is not enough. The service has to have relevant content from user perspective. The content is the reason why people want to use the service. In addition to the content and the ease of use, people evaluate the goodness of the service based on many other aspects: the cost, the availability and the reliability of the system for example. A good service is worth trying and after the first experience, is it worth using. These aspects are considered to influence the 'user experience' of the system. In this work I use lexical analysis to evaluate how the words "usability" and "user experience" are used in mobile HCI conference papers during the past 10 years. The use of both words has increased during the period and reflects the evolution of research questions and methodology over time

Design and Evaluation of User Interfaces for Mobile Web Search

Mobiili tiedonhaku on jatkuvasti kasvava ja monimuotoistuva osa jokapäiväistä tiedonhankintaa. Aikaisemman tutkimuksen mukaan tarvitaan kuitenkin parempia käyttöliittymäratkaisuja tukemaan mobiililaitteilla tapahtuvaa verkkotiedonhakua. Väitöskirjatutkimuksessa suunniteltiin ja toteutettiin kaksi uutta hakukäyttöliittymää, joita arvioitiin käyttäjätutkimuksissa. Ensimmäinen käyttöliittymä perustuu siihen, että hakutulokset luokitellaan ryhmiin niissä esiintyvien avainsanojen perusteella. Käyttäjätutkimusten tulokset osoittavat, että luokittelulla voidaan tukea mobiilikäyttäjien tutkivaa tiedonhakua. Toinen käyttöliittymä antaa hakutulosten yhteydessä yleiskuvan hakulauseen sijaintikohdista tulosdokumenteissa. Vaikkakin menetelmän käyttö vaatii opettelua, käyttäjäarviot osoittavat että se voi auttaa sivuuttamaan huonot hakutulokset, etenkin silloin kun muut hakutulosta kuvaavat tiedot ovat epäselviä. Lisäksi väitöskirjassa tutkittiin aktiivisten mobiili-Internetin käyttäjien tiedontarpeita verkkotiedonhaun käytön ymmärtämiseksi. Tutkimustulosten mukaan hakujen tekeminen ja verkon selaaminen ovat näiden käyttäjien tärkeimpiä tiedonhankintatapoja. Niillä pyritään vastaamaan tiedontarpeisiin heti niiden ilmaantuessa, olipa käyttäjä sitten kotona, liikkeessä tai sosiaalisessa vuorovaikutustilanteessa. Mobiili tiedonhankinta on vahvasti sidoksissa käyttötilanteeseen, mikä tulee huomioida hakukäyttöliittymien suunnittelussa. Tulevaisuuden hakukäyttöliittymät voivat esimerkiksi tukea tiedonhankintaa hyödyntämällä tietoa käyttäjän sijainnista ja aktiviteeteista. Myös epämuodollisten ja tutkivien tiedontarpeiden kasvava rooli asettaa uusia haasteita vuorovaikutuksen suunnittelulle.Mobile Web search is a rapidly growing information seeking activity employed across different locations, situations, and activities. Current mobile search interfaces are based on the ranked result list, dominant in desktop interfaces. Research suggests that new paradigms are needed for better support of mobile searchers. For this dissertation, two such novel search interface techniques were designed, implemented, and evaluated. The first method, a clustering search interface that presents a category- based overview of the results, was studied both in a task-based experiment in a laboratory setting and in a longitudinal field study wherein it was used to address real information needs. The results indicate that clustering can support exploratory search needs when the searcher has trouble defining the information need, requires an overview of the search topic, or is interested in multiple results related to the same topic. The findings informed design guidelines for category-based search interfaces. How and when categorization is presented in the search interface needs to be carefully considered. Categorization methods should be improved, for better response to diverse information needs. Hybrid approaches employing contextually informed clustering, classification, and faceted browsing may offer the best match for user needs. The second presentation method, a visualization of the occurrences of the user s query phrase in a result document, can be incorporated into the ranked result list as an additional, unobtrusive result descriptor. It allows the searcher to see how often the query phrase appears in the result document, enabling the use of various evaluation strategies to assess the relevance of the results. Several iterations of the visualization were studied with users to form an understanding of the potential of this approach. The results suggest that a novel visualization can be useful in ruling out non-relevant results and can assist when the other result descriptors do not provide for a conclusive relevance assessment. However, users familiarity with well-established result descriptors means that users have to learn how to integrate the visualization into their search strategies and reconcile situations in which the visualization is in conflict with other metadata. In addition, the contextual triggers and information behaviors of mobile Internet users were studied, for understanding of the role of Web search as a mobile information seeking activity. The results from this study show that mobile Web search and browsing are important information seeking activities. They are engaged in to resolve emerging information needs as they appear, whether at home, on the go, or in social situations

A framework for providing mobile centric services to students at higher education institutions : the case of open distance learning

In developing countries, the mobile phone market has matured in terms of subscription, penetration and mobile centric1 services. In turn, people have integrated mobile phones into their daily lives. The interaction opportunities that have evolved in business and social life have given students at Higher Educational Institutions (HEIs) grounds to anticipate similar opportunities within their learning environments. In the context of developing countries, students primarily access information through mobile phones and there seems to be a disconnection between how HEI provide informational services and how students want to access the services. Therefore, HEIs are challenged with shifting from their traditional information distribution practices into integrating mobile centric services. Literature describes several models of providing mobile centric services in learning settings but there is a paucity of research that address the disconnection between students’ mobile centric needs and expectations against the HEIs’ provision of such services. Therefore, this study proposes a Framework for providing mobile centric services to students at HEIs in Open Distance e-Learning (ODeL) context in South Africa. The potential contribution of the framework is that it can facilitate strategic planning and implementation of mobile centric services whilst ensuring the needed synergies with students and academics. The research is grounded in interpretive philosophy and was undertaken as a single case study. The case study employed mixed method design for data collection. The advantage of mixed method design is that it enables both qualitative and quantitative data to be collected from a variety of sources and triangulation of results to get a complete picture of the phenomenon under study. The research was undertaken in four phases. Phase 1 of the study was a literature analysis carried out to identify the components for providing mobile centric services that facilitate students with information access and interaction. The objective was to provide a conceptual framework that would direct the search for evidence and organise the results. Phase 2 of the study employed the conceptual framework developed in Phase 1 to identify the units of analysis and to design the data collection instruments. Phase 3 of the study focused on collecting data within a single case study with embedded units of analysis. Data collection included Policy document analysis, Tool observation analysis, Student surveys and Lecturer interviews. The data collected from the case study was analysed with the view of enhancing the components of the conceptual framework developed in Phase 1. The enhancement of the components of the conceptual framework carried out in Phase 3 directed the development of the Framework for providing mobile centric services to students at HEIs in ODeL context in South Africa as presented in Phase 4. This adds new knowledge in addressing the literature gap between the mobile centric needs and expectations of students and the provision of mobile centric services at HEIs. The framework has practical value in that its components can guide HEIs in determining the mobile centric readiness of their institutions, the needs of the stakeholders, the context of use, the identification of mobile centric resources and the managing of constraints. Mobile centric refers to the preference of accessing and interacting with information services through a mobile device such as a mobile phone.ComputingPh. D. (Information Systems