Monopponom as an Emerging Japanese American Craft: Creating a Transcultural Public Relations Plan

53 pagesThe popularity of traditional Japanese crafts and handmade crafts has dwindled in the past century. This thesis combines traditional Japanese craft principles with cultural theories of communication to create a transcultural public relations plan for Monopponom, an Oregon-based Japanese American craft business, in efforts to revitalize crafts into the mainstream. Specifically, craft principles by Soetsu Yanagi and Hofstede’s Cultural Dimensions theory, Bardhan’s Third Culture theory, and Curtin and Gaither’s Cultural Economic Model informed the strategies for this campaign. The result was a transcultural public relations model that layered predictive and descriptive communication theories that together formed a more robust and culturally relevant communication campaign for targeting diverse audiences. The plan is yet to be implemented. Suggestions for future research include expanding target audiences beyond Japanese American niche groups and developing strategies for other international localities to expand third culture spaces

Profiles of successful textile handcraft entrepreneurs in Teotitlán del Valle, Oaxaca, México

In Oaxaca, Mexico, some Indian villages have long established textile production traditions. Originally, craftpersons wove textiles, known as sarapes, for use within their own community or for trade at nearby indigenous markets. These textiles retained their local appeal until they were replaced by commercially produced items. To survive in a changing world, the producers turned to production for tourist and export markets;The purpose of the research was to provide a multifaceted approach to the study of the textile handcraft market system of Teotitlan del Valle. The handcraft market is a social system formed by the interactions among producers, vendors, and consumers. This research emphasized (1) the business and personal characteristics of handcraft producers and (2) textile product evolution in response to changing consumers. To understand the craft producer, the researcher profiled the entrepreneurial textile producers in Teotitlan del Valle. The focus of the profiles was on business practices and included investigation of personal background, production methods, and marketing strategies. To understand product change, the researcher classified and described Teotitlan del Valle handcraft evolution in terms of market change, consumer preference, and producer response. The focus of product evolution was on changes in product form, raw materials, colors, and design;Profiles of the producer-entrepreneur were developed from case studies that used in-depth interviews and participant observation in home workshops and markets as the methods for data collection. The four producer-entrepreneur profiles identified were Externally Oriented, Mass Production Entrepreneurs; Internally Oriented, Local Showroom Entrepreneurs; Outdoor Market Entrepreneurs; and Design Entrepreneurs. The profiles were based on personal background, production methods, marketing techniques, and business practices salient to each group. The Teotitlan del Valle profiles were discussed in relation to profiles of midwestern United States manufacturing entrepreneurs. The findings serve as examples of possible roles for handcraft producer-entrepreneurs who are developing export and tourist markets;Three periods of handcraft product evolution were the Product Experimentation Period, the Product Expansion Period, and the Target Market Segmentation Period. Handcraft producers who are developing export and tourist markets may use the findings as possible stages of handcraft change within the context of an evolving market system;Handcraft researchers, craft producers, and individuals working in rural economic development will benefit from understanding the dynamics of the handcraft market system and the functioning of each component part as it relates to business practices and product development

Design revolutions: IASDR 2019 Conference Proceedings. Volume 1: Change, Voices, Open

In September 2019 Manchester School of Art at Manchester Metropolitan University was honoured to host the bi-annual conference of the International Association of Societies of Design Research (IASDR) under the unifying theme of DESIGN REVOLUTIONS. This was the first time the conference had been held in the UK. Through key research themes across nine conference tracks – Change, Learning, Living, Making, People, Technology, Thinking, Value and Voices – the conference opened up compelling, meaningful and radical dialogue of the role of design in addressing societal and organisational challenges. This Volume 1 includes papers from Change, Voices and Open tracks of the conference

Traditional as radical

An essay that considers the traditional methodologies of making as a model for contemporary sustainable design

Innovative Tokyo

This paper compares and contrasts Tokyo's innovation structure with the industrial districts model and the international hub model in the literature on urban and regional development. The Tokyo model embraces and yet transcends both industrial districts and international hub models. The paper details key elements making up the Tokyo model-organizational knowledge creation, integral and co-location systems of corporate R&D and new product development, test markets, industrial districts and clusters, participative consumer culture, continuous learning from abroad, local government policies, the national system of innovation, and the historical genesis of Tokyo in Japan's political economy. The paper finds that the Tokyo model of innovation will continue to evolve with the changing external environment, but fundamentally retains its main characteristics. The lessons from the Tokyo model is that openness, a diversified industrial base, the continuing development of new industries, and an emphasis on innovation, all contribute to the dynamism of a major metropolitan region.Labor Policies,Environmental Economics&Policies,Public Health Promotion,ICT Policy and Strategies,Agricultural Knowledge&Information Systems,ICT Policy and Strategies,Environmental Economics&Policies,Health Monitoring&Evaluation,Agricultural Knowledge&Information Systems,Innovation

Packaging Development for Promotion Dam Tourism Community: Ratchaprapa Dam, Khaosok National Park, Surat Thani Province

The study of Product and Packaging factors that Influence on Consumer Purchase Decision aims to study consumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that is consistent with consumer demand and to offer product and packaging design guideline which can attract and make consumer purchasing decisions. The study reveals consumers prefer local products, fine-looking packages which reasonable price, can use as a souvenir, geometric shape packaging are the factors affecting consumer interest and purchase decisions.Thus, this could benefit to design and develop products to meet the needs of consumers

Understanding Japanese consumer behaviour and cultural relevance of gift giving

This study examines the consumer in the Japanese market and the importance of gift-giving in Japanese culture as a first-order social practice. Cultural connectedness and relevance represents an area of importance for the marketing of retail products, particularly related to gift-giving. The interviewing of 25 participants was used to study the Japanese consumer and their purchase behaviours for gift-giving. The exploration of the social, cultural and economic constructs in Japan shows specific patterns found which are unique to the Japanese consumer. The emergence of new categories of consumers appearing in Japan through globalization and shifting mindsets influenced by western culture, as well as recent social and economic conditions, contribute to the evolution of the business market

Design revolutions: IASDR 2019 Conference Proceedings. Volume 2: Living, Making, Value

In September 2019 Manchester School of Art at Manchester Metropolitan University was honoured to host the bi-annual conference of the International Association of Societies of Design Research (IASDR) under the unifying theme of DESIGN REVOLUTIONS. This was the first time the conference had been held in the UK. Through key research themes across nine conference tracks – Change, Learning, Living, Making, People, Technology, Thinking, Value and Voices – the conference opened up compelling, meaningful and radical dialogue of the role of design in addressing societal and organisational challenges. This Volume 2 includes papers from Living, Making and Value tracks of the conference