Application of artificial neural network in market segmentation: A review on recent trends

Despite the significance of Artificial Neural Network (ANN) algorithm to market segmentation, there is a need of a comprehensive literature review and a classification system for it towards identification of future trend of market segmentation research. The present work is the first identifiable academic literature review of the application of neural network based techniques to segmentation. Our study has provided an academic database of literature between the periods of 2000-2010 and proposed a classification scheme for the articles. One thousands (1000) articles have been identified, and around 100 relevant selected articles have been subsequently reviewed and classified based on the major focus of each paper. Findings of this study indicated that the research area of ANN based applications are receiving most research attention and self organizing map based applications are second in position to be used in segmentation. The commonly used models for market segmentation are data mining, intelligent system etc. Our analysis furnishes a roadmap to guide future research and aid knowledge accretion and establishment pertaining to the application of ANN based techniques in market segmentation. Thus the present work will significantly contribute to both the industry and academic research in business and marketing as a sustainable valuable knowledge source of market segmentation with the future trend of ANN application in segmentation.Comment: 24 pages, 7 figures,3 Table

ANTIDS: Self-Organized Ant-based Clustering Model for Intrusion Detection System

Security of computers and the networks that connect them is increasingly becoming of great significance. Computer security is defined as the protection of computing systems against threats to confidentiality, integrity, and availability. There are two types of intruders: the external intruders who are unauthorized users of the machines they attack, and internal intruders, who have permission to access the system with some restrictions. Due to the fact that it is more and more improbable to a system administrator to recognize and manually intervene to stop an attack, there is an increasing recognition that ID systems should have a lot to earn on following its basic principles on the behavior of complex natural systems, namely in what refers to self-organization, allowing for a real distributed and collective perception of this phenomena. With that aim in mind, the present work presents a self-organized ant colony based intrusion detection system (ANTIDS) to detect intrusions in a network infrastructure. The performance is compared among conventional soft computing paradigms like Decision Trees, Support Vector Machines and Linear Genetic Programming to model fast, online and efficient intrusion detection systems.Comment: 13 pages, 3 figures, Swarm Intelligence and Patterns (SIP)- special track at WSTST 2005, Muroran, JAPA

Extensions to the ant-miner classification rule discovery algorithm

Ant-Miner is an application of ACO in data mining. It has been introduced by Parpinelli et al. in 2002 as an ant-based algorithm for the discovery of classification rules. Ant-Miner has proved to be a very promising technique for classification rules discovery. Ant-Miner generates a fewer number of rules, fewer terms per each rule and performs competitively in terms of efficiency compared to the C4.5 algorithm (see experimental results in [20]). Hence, it has been a focus area of research and a lot of modification has been done to it in order to increase its quality in terms of classification accuracy and output rules comprehensibility (reducing the size of the rule set). The thesis proposes five extensions to Ant-Miner. 1) The thesis proposes the use of a logical negation operator in the antecedents of constructed rules, so the terms in the rule antecedents could be in the form of . This tends to generate rules with higher coverage and reduce the size of the generated rule set. 2) The thesis proposes the use stubborn ants, an ACO-variation in which an ant is allowed to take into consideration its own personal past history. Stubborn ants tend to generate rules with higher classification accuracy in fewer trials per iteration. 3) The thesis proposes the use multiple types of pheromone; one for each permitted rule class, i.e. an ant would first select the rule class and then deposit the corresponding type of pheromone. The multi-pheromone system improves the quality of the output in terms of classification accuracy as well as it comprehensibility. 4) Along with the multi-pheromone system, the thesis proposes a new pheromone update strategy, called quality contrast intensifier. Such a strategy rewards rules with high confidence by depositing more pheromone and penalizes rules with low confidence by removing pheromone. 5) The thesis proposes that each ant to have its own value of α and β parameters, which in a sense means that each ant has its own individual personality. In order to verify the efficiency of these modifications, several cross-validation experiments have been applied on each of eight datasets used in the experiment. Average output results have been recorded, and a test of statistical significance has been applied to indicate improvement significance. Empirical results show improvements in the algorithm\u27s performance in terms of the simplicity of the generated rule set, the number of trials, and the predictive accuracy

AI Solutions for MDS: Artificial Intelligence Techniques for Misuse Detection and Localisation in Telecommunication Environments

This report considers the application of Articial Intelligence (AI) techniques to the problem of misuse detection and misuse localisation within telecommunications environments. A broad survey of techniques is provided, that covers inter alia rule based systems, model-based systems, case based reasoning, pattern matching, clustering and feature extraction, articial neural networks, genetic algorithms, arti cial immune systems, agent based systems, data mining and a variety of hybrid approaches. The report then considers the central issue of event correlation, that is at the heart of many misuse detection and localisation systems. The notion of being able to infer misuse by the correlation of individual temporally distributed events within a multiple data stream environment is explored, and a range of techniques, covering model based approaches, `programmed' AI and machine learning paradigms. It is found that, in general, correlation is best achieved via rule based approaches, but that these suffer from a number of drawbacks, such as the difculty of developing and maintaining an appropriate knowledge base, and the lack of ability to generalise from known misuses to new unseen misuses. Two distinct approaches are evident. One attempts to encode knowledge of known misuses, typically within rules, and use this to screen events. This approach cannot generally detect misuses for which it has not been programmed, i.e. it is prone to issuing false negatives. The other attempts to `learn' the features of event patterns that constitute normal behaviour, and, by observing patterns that do not match expected behaviour, detect when a misuse has occurred. This approach is prone to issuing false positives, i.e. inferring misuse from innocent patterns of behaviour that the system was not trained to recognise. Contemporary approaches are seen to favour hybridisation, often combining detection or localisation mechanisms for both abnormal and normal behaviour, the former to capture known cases of misuse, the latter to capture unknown cases. In some systems, these mechanisms even work together to update each other to increase detection rates and lower false positive rates. It is concluded that hybridisation offers the most promising future direction, but that a rule or state based component is likely to remain, being the most natural approach to the correlation of complex events. The challenge, then, is to mitigate the weaknesses of canonical programmed systems such that learning, generalisation and adaptation are more readily facilitated

Crowd-sourced Photographic Content for Urban Recreational Route Planning

Routing services are able to provide travel directions for users of all modes of transport. Most of them are focusing on functional journeys (i.e. journeys linking given origin and destination with minimum cost) while paying less attention to recreational trips, in particular leisure walks in an urban context. These walks are additionally predefined by time or distance and as their purpose is the process of walking itself, the attractiveness of areas that are passed by can be an important factor in route selection. This factor is hard to be formalised and requires a reliable source of information, covering the entire street network. Previous research shows that crowd-sourced data available from photo-sharing services has a potential for being a measure of space attractiveness, thus becoming a base for a routing system that suggests leisure walks, and ongoing PhD research aims to build such system. This paper demonstrates findings on four investigated data sources (Flickr, Panoramio, Picasa and Geograph) in Central London and discusses the requirements to the algorithm that is going to be implemented in the second half of this PhD research. Visual analytics was chosen as a method for understanding and comparing obtained datasets that contain hundreds of thousands records. Interactive software was developed to find a number of problems, as well as to estimate the suitability of the sources in general. It was concluded that Picasa and Geograph have problems making them less suitable for further research while Panoramio and Flickr require filtering to remove photographs that do not contribute to understanding of local attractiveness. Based on this analysis a number of filtering methods were proposed in order to improve the quality of datasets and thus provide a more reliable measure to support urban recreational routing

Mobile Ad-Hoc Networks

Being infrastructure-less and without central administration control, wireless ad-hoc networking is playing a more and more important role in extending the coverage of traditional wireless infrastructure (cellular networks, wireless LAN, etc). This book includes state-of the-art techniques and solutions for wireless ad-hoc networks. It focuses on the following topics in ad-hoc networks: vehicular ad-hoc networks, security and caching, TCP in ad-hoc networks and emerging applications. It is targeted to provide network engineers and researchers with design guidelines for large scale wireless ad hoc networks