Cloud-based Recommendation Systems: Applications and Solutions

Recommender systems have become extremely common in recent years, and are applied in a variety of applications. They help businesses increase their sales and customer satisfaction. More and more computing applications including recommender systems, are being deployed as cloud computing services. This papers presents some of the most common recommendation applications and solutions which follow SaaS, PaaS or other cloud computing service models. They are provided both from academia and business domain and use recent data mining, machine learning and artificial intelligence techniques. The tendency of these kind of applications is towards SaaS service model which seems the most appropriate especially for businesses

Diverse personalized recommendations with uncertainty from implicit preference data with the Bayesian Mallows Model

Clicking data, which exists in abundance and contains objective user preference information, is widely used to produce personalized recommendations in web-based applications. Current popular recommendation algorithms, typically based on matrix factorizations, often have high accuracy and achieve good clickthrough rates. However, diversity of the recommended items, which can greatly enhance user experiences, is often overlooked. Moreover, most algorithms do not produce interpretable uncertainty quantifications of the recommendations. In this work, we propose the Bayesian Mallows for Clicking Data (BMCD) method, which augments clicking data into compatible full ranking vectors by enforcing all the clicked items to be top-ranked. User preferences are learned using a Mallows ranking model. Bayesian inference leads to interpretable uncertainties of each individual recommendation, and we also propose a method to make personalized recommendations based on such uncertainties. With a simulation study and a real life data example, we demonstrate that compared to state-of-the-art matrix factorization, BMCD makes personalized recommendations with similar accuracy, while achieving much higher level of diversity, and producing interpretable and actionable uncertainty estimation.Comment: 27 page

Entity Personalized Talent Search Models with Tree Interaction Features

Talent Search systems aim to recommend potential candidates who are a good match to the hiring needs of a recruiter expressed in terms of the recruiter's search query or job posting. Past work in this domain has focused on linear and nonlinear models which lack preference personalization in the user-level due to being trained only with globally collected recruiter activity data. In this paper, we propose an entity-personalized Talent Search model which utilizes a combination of generalized linear mixed (GLMix) models and gradient boosted decision tree (GBDT) models, and provides personalized talent recommendations using nonlinear tree interaction features generated by the GBDT. We also present the offline and online system architecture for the productionization of this hybrid model approach in our Talent Search systems. Finally, we provide offline and online experiment results benchmarking our entity-personalized model with tree interaction features, which demonstrate significant improvements in our precision metrics compared to globally trained non-personalized models.Comment: This paper has been accepted for publication at ACM WWW 201

Mobile app recommendations using deep learning and big data

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMRecommender systems were first introduced to solve information overload problems in enterprises. Over the last decades, recommender systems have found applications in several major websites related to e-commerce, music and video streaming, travel and movie sites, social media and mobile app stores. Several methods have been proposed over the years to build recommender systems. The most popular approaches are based on collaborative filtering techniques, which leverage the similarities between consumer tastes. But the current state of the art in recommender systems is deep-learning methods, which can leverage not only item consumption data but also content, context, and user attributes. Mobile app stores generate data with Big Data properties from app consumption data, behavioral, geographic, demographic, social network and user-generated content data, which includes reviews, comments and search queries. In this dissertation, we propose a deep-learning architecture for recommender systems in mobile app stores that leverage most of these data sources. We analyze three issues related to the impact of the data sources, the impact of embedding layer pretraining and the efficiency of using Kernel methods to improve app scoring at a Big Data scale. An experiment is conducted on a Portuguese Android app store. Results suggest that models can be improved by combining structured and unstructured data. The results also suggest that embedding layer pretraining is essential to obtain good results. Some evidence is provided showing that Kernel-based methods might not be efficient when deployed in Big Data contexts

A novel evaluation framework for recommender systems in big data environments

Henriques, R., & Pinto, L. (2023). A novel evaluation framework for recommender systems in big data environments. Expert Systems with Applications. https://doi.org/10.1016/j.eswa.2023.120659---We gratefully acknowledge the support of Aptoide in providing access to the data which made this project possible. This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project—UIDB/04152/2020—Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Recommender systems were first introduced to solve information overload problems in enterprises. Over the last few decades, recommender systems have found applications in several major websites related to e-commerce, music and video streaming, travel and movie sites, social media, and mobile app stores. Several methods have been proposed over the years to build recommender systems. However, very little work has been done in recommender system evaluation metrics. The most common approach to measuring recommender system’s performance in offline settings is to employ micro or macro averaged versions of standard machine-learning measures. Profit or other business-oriented metrics have been proposed for other predictive analytics problems, such as churn prediction. However, no such metrics have emerged for the recommender system context. In this work, we propose a novel evaluation metric that incorporates information from the online-platform userbase’s behavior. This metric’s rationale is that the recommender system ought to improve customers’ repeatead use of an online platform beyond the baseline level (i.e. in the absence of a recommender system). An empirical application of this novel metric is also presented in a real-world mobile app store, which integrates the dynamics of large-scale big data environments, which are common deployment scenarios for these types of recommender systems. The resulting profit metric is shown to correlate with the existing metrics while also being capable of integrating cost information, thereby providing an additional business benefit context, which allows us to differentiate between two similarly performing models.publishersversionepub_ahead_of_prin

Atas das Oitavas Jornadas de Informática da Universidade de Évora

Atas das Oitavas Jornadas de Informática da Universidade de Évora realizadas em Março de 2018

A systematic review of proactive driver support systems and underlying technologies

Recently, there has been an incredible growth of recommender systems as well as proactive, context-oriented technologies, based on cloud services, ubiquitous computing and service-oriented architecture. This composition of techniques and technologies has made it possible to create intelligent support systems in areas with rapidly changing environment, like car driving. However, such systems are not yet widespread, and available prototypes, in most cases, are only useful for research trials, so their development remains an important issue. Thereby, this paper reviews the existing body of literature on recommender systems and related technologies in order to carry out their systematic analysis and draw the appropriate conclusions on the prospects for their development