The Effect of Yukata (a Casual Cotton Kimono)-Wearing Experience on Hot Spring Resort Area Revitalization and as a Fashion Therapy

This study examines what people think about wearing a yukata and the effect wearing one might have on them as a type of fashion therapy. 1. The image the subjects (students) have of yukata worn at hot spring hotels and inns: Males: soothing (57.1%), ③cool (as opposed to warm) (57.1%), easy to wear (51%) Females: loose (52.6%), easy to wear (51.7%), comfortable, soothing, and cool (48.3% each). 2. The image the subjects have of yukata worn at events: Both males and females feel this type of yukata makes the wearer look mature (45%). With regard to the feeling of excitement, females feel the image of yukata as exciting more than males do (63.8％of the females versus 36.7% of the males). It is considered that females feel psychological enjoyment as comfortableness. On the other hand, it is suggested that males focus on physiological comfortableness, such as cool (as opposed to warm) (49%) and refreshing (46.9%). 3. The structural equation model of consciousness and attitude towards yukata consisted of 2 latent constructs (dressing up/dressing in yukata and a change of pace/fashion therapy) with 8 manifest variables. The results of covariance structure analysis showed that the hypothetical model had statistically acceptable structural validities (GFI=0.939, AGFI=0.884, and RMSEA=0.000). A correlation of 0.4 was observed between dressing in yukata and a change of pace/fashion therapy as indicated by the results, such as the more the person \u27wears yukata stylishly (0.91)\u27 and \u27cares about not only yukata but also about the color combination of obi sashes and yukata (0.53),\u27 the more he/she feels that \u27Wearing a yukata makes you feel you are someone different from your usual self\u27 (0.85) or \u27Wearing a yukata creates a different impression of the person who is wearing it\u27 (0.78)

服飾小物のイメージに関与する色彩要因(第1報) -バッグ-

ファッションコーディネートにおける服飾小物の中で,着装イメージに大きく関与するバッグを取り上げ,アンケートにより所持の現状を把握するとともに,視感評価をもとにイメージに関与する要因について検討した結果,以下のような知見を得た.現在のバッグの平均所持数は7.92個で,その色彩は黒,白,茶の無難な色彩に集中していた.また所持バッグの平均的金額は8,400円,内最も高額なバッグは約39,000円であったが,両者に相関は認められなかった.しかし,バッグの最高額が高い人ほどブランドへの拘りを持っていることが判明した.官能検査結果をもとに因子分析を行ったところ固有値1.0以上で品格性,活動性,嗜好性の3因子が抽出された.また,数量化I類によりイメージに関与する要因を検討した結果,「重い-軽い」「明るい-暗い」「暖かい-冷たい」「個性的な-平凡な」「地味な-派手な」には色彩要因,「カジュアルな-フォーマルな」「ヤングな-アダルトな」「高級な-安っぽい」にはデザイン要因が大きく影響することが明らかになった.なお「好きな-嫌いな」「ハードな-ソフトな」は両要因が同程度に関与することが明らかになった