Rebranding: a Case Study Approach

The primary objective of this study is to explore how and why companies implement rebranding campaigns. The study stemmed from a realisation by the author that the area of rebranding is very much under-researched academically although anecdotal evidence indicates and increase in the occurrence of the phenomenon in recent years. Therefore the purpose of this research is to add to the insufficient body of literature on rebranding through exploring it from a corporate perspective. The two chapters of the literature review examine the available literature on the topic of rebranding it is holistic sense, and subsequently the possible effects of rebranding on five brand concepts: brand equity, consumer-brand relationship, brand loyalty, brand identity, and brand proposition. A significant result of the literature review is the formulation of an unambiguous definition of rebranding; ‘Rebranding is the process of overhauling a brand, through changing the brand name to something different, where there is a clear managerial intent from the outset to cause a revolution of the brand, and which is not part of the natural evolution of the brand over time’ The methodology used adheres to the interpretivist paradigm, employing qualitative techniques. The case study research methodology is utilised in presenting the findings, and personal interviews are used in the collection of primary data. Eleven study propositions are identified from the literature review and used in constructing the research deign and the analysis and interpretation stages of this study. The conclusions drawn in the study are grouped into three main themes; conclusions on the nature of rebranding and its use as a strategic option; conclusions on the rebranding and renaming process; and conclusions on the risks and effects of rebranding. The most important result of the study is the provision of a comprehensive rebranding framework which can be applied to the three types of rebranding campaigns: corporate, business unit and product rebranding

PUBLISHING FAKE NEWS FOR PROFIT SHOULD BE PROSECUTED AS WIRE FRAUD

PUBLISHING FAKE NEWS FOR PROFIT SHOULD BE PROSECUTED AS WIRE FRAU

Size and Causes of the Occupational Gender Wage-gap in the Netherlands

Research from the United States consistently shows that female-dominated occupations generally yield lower wages than male-dominated occupations. Using detailed occupational data, this study analyses the size andcauses of this occupational genderwage-gap in the Dutch labourmarket using multi-levelmodelling techniques.The analyses showthat bothmen andwomen earn lowerwages if they are employed in female-dominated occupations. This especially indicates the signi¢cance of gender inWestern labour markets, since overall levels of wage inequality are relatively small in the Netherlands compared to, for example, the United Kingdom and the United States. Di¡erences in required responsibility are particularly important in accounting for this occupational wage-gap. Nonetheless, we find large wage penalties for working in a female-dominated instead of a maledominated occupation for occupations that require high levels of education, skills, and responsibility.

La construcción discursiva de la separación : el caso de los movimientos independentistas de Cataluña y Southern Cameroons

Tesis de la Universidad Complutense de Madrid, Facultad de Filología, leída el 15-03-2018This write-up describes the extent to which secessionist movements use language to create a gap between members of their community and other citizens of the countries they are politically part of. It sets out to investigate the use of language as a weapon in the political war secessionists groups in Catalonia and Southern Cameroons wage. More specifically, this work investigates the different linguistic strategies used to construct separate Catalan and Southern Cameroonian identities and goes on to compare both sets of strategies in order to identify possible similarities and differences that may emerge when going from one group to another.This research work was built on various hypotheses, that is, one general and two specific ones. The general assumption which guided this work is that there are more similarities than differences between the linguistic strategies used by Catalan and Southern Cameroonian independence activists. Furthermore, we assumed that the fight for independence in both territories is not motivated only by political and cultural reasons, but also by economic ones. Then, we implied that differences between Catalan and Southern Cameroonian nationalist discourse could only be the result of political, geographical and cultural differences between both territories...Esta tesis describe hasta qué punto los movimientos separatistas utilizan el lenguaje para crear una brecha entre los miembros de su comunidad y los ciudadanos de los países de los que forman parte. Se propone investigar el uso del lenguaje como arma en las batallas políticas que tienen los grupos independentistas, en Cataluña y en Southern Cameroons. Más específicamente, este trabajo investiga las diferentes estrategias lingüísticas utilizadas para construir identidades distintas en Cataluña y Southern Cameroons, y compara ambos conjuntos de estrategias para identificar posibles similitudes y diferencias que pueden surgir al pasar de un grupo a otro.Este trabajo de investigación se basó en varias hipótesis; una general y dos específicas. La suposición general que guió este trabajo es que existen más similitudes que diferencias entre las estrategias lingüísticas utilizadas por los activistas independentistas catalanes y los de Southern Cameroons. Además, asumimos que la lucha por la independencia en ambos territorios no está motivada sólo por razones políticas y culturales, sino también por razones económicas. Luego, supusimos que las diferencias entre el discurso nacionalista camerunés y el catalán sólo podrían ser resultado de las diferencias políticas, geográficas y culturales entre ambos territorios...Fac. de FilologíaTRUEunpu

Beam-Size Invariant Spectropolarimeters Using Gap-Plasmon Metasurfaces

Metasurfaces enable exceptional control over the light with surface-confined planar components, offering the fascinating possibility of very dense integration and miniaturization in photonics. Here, we design, fabricate and experimentally demonstrate chip-size plasmonic spectropolarimeters for simultaneous polarization state and wavelength determination. Spectropolarimeters, consisting of three gap-plasmon phase-gradient metasurfaces that occupy 120{\deg} circular sectors each, diffract normally incident light to six predesigned directions, whose azimuthal angles are proportional to the light wavelength, while contrasts in the corresponding diffraction intensities provide a direct measure of the incident polarization state through retrieval of the associated Stokes parameters. The proof-of-concept 96-{\mu}m-diameter spectropolarimeter operating in the wavelength range of 750-950nm exhibits the expected polarization selectivity and high angular dispersion. Moreover, we show that, due to the circular-sector design, polarization analysis can be conducted for optical beams of different diameters without prior calibration, demonstrating thereby the beam-size invariant functionality. The proposed spectropolarimeters are compact, cost-effective, robust, and promise high-performance real-time polarization and spectral measurements

Comprehensiveness of infant formula and bottle feeding resources: A review of information from Australian healthcare organisations.

The use of infant formula is widespread internationally. In Australia, 55% of infants receive formula before 6 months of age, with higher rates among disadvantaged communities. Infant formula use can contribute to childhood overweight and obesity, through formula composition and feeding behaviours, such as adding cereal to bottles and parental feeding style. While information abounds to promote and support breastfeeding, formula-feeding parents report a paucity of advice and support; many rely on formula packaging for information. This study systematically searched and reviewed online resources for infant formula and bottle feeding from Australian governments, health services, hospitals, and not-for-profit parenting organisations. A comprehensive search strategy located 74 current resources, mostly for parents. Researchers evaluated the resources against best practice criteria derived from Australian government and UNICEF guidelines on six topics. They assessed how comprehensively the resources addressed each topic and whether the resources provided all the information necessary for parents to understand each topic. The mean 'comprehensiveness' rating for topics across all resources was 54.36%. However, some topics were addressed more fully than others. Information on 'discussing infant formula with health workers' and on 'preparing infant formula' was more frequently accurate and comprehensive. However, there was much less comprehensive information on 'using infant formula', including amounts of formula to feed, use of bottle teats, appropriate bottle-feeding practice and responsiveness to infant satiety cues. Over half the resources were written at an acceptable reading level

Delay-bandwidth and delay-loss limitations for cloaking of large objects

Based on a simple model of ground-plane cloaking, we argue that the diffculty of cloaking is fundamentally limited by delay-loss and delaylbandwidth/size limitations that worsen as the size of the object to be cloaked increases relative to the wavelength. These considerations must be taken into account when scaling experimental cloaking demonstrations from wavelength-scale objects towards larger sizes, and suggest quantitative material/loss challenges in cloaking human-scale objects.Comment: 4 pages, 2 figure