Purchase intention of specialty coffee

The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty co ee; (2) to analyze whether people more involved in social responsibility could manifest a di erent response from those not so interested in this matter concerning specialty co ee. The sample is composed of 489 specialty co ee consumers from Brazil. The statistical tool for testing the measurement and structural model was partial least squares. Then a multigroup analysis was performed to meet the second objective; the software SmartPLS was utilized. The main contributions of this study are that we can explain the intention to use specialty coffee in a sample of Brazilian consumers using the classical TPB model. Moreover, we demonstrate the moderating e ect of consumer perception of corporate social responsibility in this general model

Investigating the Factors Affecting Purchase Intention of Muslim Women Towards Halal Cosmetics

The objective of this study is to examine the relationship between brand awareness, attitude, subjective norms, perceived behavioural control and purchase intention towards halal cosmetics among Muslim women in Indonesia. The questionnaires were distributed to 304 Muslim women at Medan, Banda Aceh, and DKI Jakarta within end of January until early February 2019. To investigate the relationships between factors; the structural equation modelling (SEM-PLS) version 2.0 was used to analysed the data. The finding of this study has found that two components of TPB (attitude, perceived behavioural control) and brand awareness are positively related with purchase intention towards halal cosmetics, while subjective norm is found to be insignificant. The result shows that positive attitude is the most important factor to increase consumer purchase intention toward halal cosmetics. The result of this study provides information to cosmetics’ firm that Muslim women with high brand awareness, attitude and perceived behavioral control will have high purchase intention toward halal cosmetic products. The findings of this study contribute valuable information to scholars, policy makers and firms in order to understand Muslim customers in Indonesia. Research paper  Keywords: Corporate Governance, Firm Values, Firm Size, Gender, Tobin Q, Board Reference to this paper should be made as follows: Kamalul Ariffin, S., Fadhilah Azra, W., Abdul Wahid, N., & Yen Nee, G. (2019). Investigating the Factors Affecting Purchase Intention of Muslim Women Towards Halal Cosmetics, Journal of Entrepreneurship, Business and Economics, 7(2s), 78–105

Moderating effect of the type of brand on the belief-attitude-behaviour model

Drawing from the Signaling theory we built a model of the moderating effects of the type of brand in a belief-attitude-behaviour model, namely brand evaluation, brand attitude and purchase intention. We empirically test this model with 400 consumers in Mexico. Previously we had conducted another survey with also 400 Mexican consumers to classify brands into global, local and glocal. Our results suggest that brand quality, brand familiarity and brand image are common factors that positively influence brand attitude for the three brand categories. In addition, brand attitude is closely linked to brand purchase intention. Moreover, the type of brand moderates the relationship between brand quality and brand attitude, and between brand attitude and brand purchase intention, the relationship being weaker for glocal brands than for local or global

Native advertising : attitudes, value and purchase intention

textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native advertising is fast becoming a popular promotional tactic for brands looking to engage with an online audience. This study examines whether this form of advertising significantly impacts consumer attitudes towards the ad, value of the ad and purchase intention of the promoted product across three product categories. Although not significant, results suggest that native advertising positively impacts entertainment- and lifestyle-based products, while information-based service industries, including cyber security, saw a negative reaction from respondents. That said, product category did influence attitude toward the ad and ad value regardless of the ad type. Moreover, a strong positive correlation between product involvement and purchase intention was found, indicating the need to target specific audiences with online native advertising.Advertisin

Purchase Intention pada Produk Bank Syariah Ditinjau dari Brand Awareness dan Brand Image dengan Trust sebagai Variabel Mediasi

Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia

The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals

This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing the questionnaire to 155 audiences at the Java Jazz Music Festival, firstly with convenience sampling and then snowballing sampling approach. The analysis of data was executed with Structural Equation Modeling (SEM). The result shows the sponsor-event congruence variable has a positive impact toward brand image and attitudes toward the brand sponsor. Brand Image also has a positive impact toward purchase intention; in contrary attitudes toward the brand do not have a positive purchase intention. With those results, to increase the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency is a key influencer to trigger the sponsorship effectiveness. Congruency between the event and the sponsor is able to boost up the brand image and bring out favorable attitudes towards the brand for the success of marketing communication programs, particularly sponsorship. In addition to it, image transfer gets higher due to the congruency existence (fit) between sponsor and event and directs the intention creation to buy sponsor brand product/service (purchase intention). In conclusion, sponsor-event congruence has effect on consumer responds toward sponsorship, either on the cognitive level, affective and also behavior

Pengaruh Persepsi Kualitas Layanan dan Kepuasan Konsumen terhadap Pembelian Kembali Konsumen pada Hypermart Solo Grand Mall dengan Persepsi Penanganan Keluhan sebagai Variabel Pemediasi

This research aimed to test: 1) the influence of service quality perception toward customer's purchase intention, 2) the influence of customer's satisfaction toward customer's purchase intention, 3) the influence of service quality perception toward customer's purchase intention with perception management of complaint as mediating, 4) the influence of customer's satisfaction toward customer's purchase intention with perception management of complaint as mediating This research was conducted in Hypermart Solo Grand Mall with used sample with amount 150 respondent. Sample method with purposive sampling. Data collecting used interview and questioner. The data were analyzed by using multiple regression by SPSS 13.5 software. The results show that: 1) the influence direct of service quality perception toward customer's purchase intention, 2) the influence insignificant of customer's satisfaction toward customer's purchase intention, 3) the influence indirect of service quality perception via perception management of complaint and significant toward customer's purchase intention, 4) the influence indirect of customer's satisfaction via perception management of complaint and significant toward customer's purchase intention, 5) customer's purchase intention variable explains a service quality perception and a customer's satisfaction with perception management of complaint as intervening variable is 98.8% and while its remain 1.2% is explained by other variables which are involved in the regression model such as a marketing mix, product and trust, 6) path analysis shows that: a) the service quality perception has direct influence toward the customer's purchase intention dominant compare the service quality perception has influence toward the customer's purchase intention via perception management of complaint, b) the customer's satisfaction has direct influence toward the customer's purchase intention dominant compare the customer's satisfaction has influence toward the customer's purchase intention via perception management of complaint

ANALISIS SENSORY MARKETING TERHADAP MINAT BELI KONSUMEN: STUDI KASUS BREADTALK DI KOTA SEMARANG

This study investigated sensory marketing toward purchase intention in Breadtalk Bakery. Independent variabel that used in this study is vision, smell, and perceived taste, while the dependent variabel that used in this study is purchase intention. The participants were 97 members. This study using online survey as collecting data method. In line with the expectation, the result reveal a positive association of vision with purchase intention, and a positive association of smell with purchase intention. Unexpectedly, perceived taste did not related negatively with purchase intention. The implications of this study is give insight how company attract purchase intention by vision and smell of the products

Standing Between Purchase Intention And Action: Product Value And Its Uncertainty

This study examines the decision-making process of customers focusing on how purchase intention is transformed into actual purchase. Specifically, we investigate 1) how purchase intention is formed, 2) how purchase intention drives action, and 3) what factors stand between purchase intention and action. After reviewing literature on purchase intention and action, and the product evaluation mechanisms employed by the customer, we propose the following hypotheses. First, product value has a positive impact on purchase intention (H1). Second, purchase intention increases the probability of purchase (H2) and third, the relationship between purchase intention and purchase will be moderated by uncertainty levels in product valuation (H3). To validate, we conduct a survey regarding four types of products and collect data from 300 respondents. Regression and Probit analyses methods are used for validation. H1 and H2 are supported while H3 is partially supported. This study challenges the conventional notion that customers with high purchase intentions will necessarily move to the purchase stage. To this end, we examine the relationship between purchase intention and purchase, and find that uncertainty in valuation moderates the relationship