Re-Viewing the Mass Communication Education Curriculum. Case for Language/Linguistics, Communication Synergy.

Curriculum review of any academic curriculum is one way of demonstrating the dynamism of such discipline. Mass Communication as a dynamic discipline is one such beneficiary of curriculum review. In line with Iwuchukwu’s (2010) earlier submission that no graduate of any academic level or discipline worth’s more than the curriculum that produces him/her, it was an observed inability of some practicing journalists, especially, those in the print. To handle ethical issues, which was traced to a lacuna in the curriculum that led to the introduction of the course, ethics. This paper seeks to unveil another obvious lapse among mass communication practitioners cutting across, print, broadcast and electronic media. It further highlights that such lapses as incompetence in language use, both at the phonetic, phonological semantic. Syntactic stylistic and even psycholinguistic to be a direct fall out of a perceived lacuna in the present mass communication education curriculum especially in Nigeria. We contend that a review of the present curriculum is glaringly imperative recommending not only the inclusion of more language/linguistic courses but also a stronger synergy between language/linguistics and mass communication. This is our opinion could be boosted with a course "Language and Communication not only though to all mass communication students at all levels, but it being recognized as another Sub-field of specialization by mass communication graduates who wish to further their stadium at the postgraduates levels as in the case in the University of Calabar

Graphic Communication Education in Maine

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Mastering internal communication: Knowledge foundations and postgraduate education

Despite its importance to employee engagement and organisational effectiveness, little scholarly attention has been paid to internal communication education. Consequently there is a vacuum in guidance on particular knowledge required for effective internal communication practice. To tackle this gap, this empirical article analyses data collected in an online survey of communication professionals. The article contributes an empirically based specialist framework for internal communication knowledge, with components beyond those found in generalist frameworks

Internal communication education: A historical study

This historical analysis investigates treatment of the important discipline of internal communication in a number of globally influential public relations education frameworks over time. Developing this insight is important since it has the potential to inform future professional development programmes. The conceptual framework for the study is set via discussion of the historical approach, internal communication, professionalization and knowledge. The historical analysis research methodology is used to study data sources including professional body reports and archival documentation. Deductive and inductive coding is combined with template analysis to ensure rigorous qualitative data analysis. The study finds inconsistent treatment of the internal communication discipline in public relations education frameworks over time. Distinct inclusion was found in early frameworks, clear recognition of the growing importance of internal communication was evident in later guidelines, but the study discovers that the discipline has been excluded from recent frameworks. While the study draws on relevant data sources credited with international influence, it is limited to sources published in English. Practical educational and methodological implications of the research are discussed along with avenues for further research including surveys or qualitative research to investigate contemporary views held by practitioners and educators on internal communication curricula. Social and management implications are discussed including a call for the reinstatement of internal communication in globally influential public relations education frameworks. The discipline of internal communication is still understudied which is surprising given its impact on organisational effectiveness. Furthermore, little previous attention has been paid to the history of internal communication education. This article tackles that void, finds inconsistent treatment of the discipline in education frameworks over time, and contributes discussion on why these inconsistencies have occurred

Mass Communication Education: A Plastic Rolex?

This article discusses several aspects of mass communication education in the U.S. during the 1990s. According to professor J. M. McCall, communication educators should be telling communication professionals three things. The first is that academics do know what the profession requires. The second is that knowing perfectly well what the profession requires, the academics have decided not to provide it. The third observation is that there is no place in a university for that kind of education, which is trade skills and vocational training. McCall\u27s case for change rest on two pillars: university politics and finances; and media studies in the liberal arts

Communication Education Transformations: Implications for Curricular Change

This article explores the implications of communication education transformations for curricular change in the U.S. Differences in education and training between public relations (PR) practitioners and journalists reflect, in part, effects of certain pressures brought to bear upon these professions. Any edge which graduates may have in the marketplace will depend on the extent to which their communication programs have focused on initial detection and measurement of related talents, skill development and enhancement, and discovery of communication-related careers that depend on the integration and application of these skills. With respect to faculty placement, infusing PR faculty into existing communication programs will produce creative collegial associations among scholars serving to stimulate innovative lines of teaching and research

Communication & Education

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