Brand Image Benefit And Satisfaction: Roles of Symbolic, Functional, Social, And Experiential Benefits

The aim of this study is to examine the effects of brand image benefits of symbolic, functional, social, and experiential on the overall satisfaction. A survey using 400 respondents is used to measure these effects. The theoretical and statistical relationship among these constructs are developed and verified by Smart Partial Least square (PLS) statistical software. Result show that symbolic, experiental, and function benefit are significant predictor of overall satisfaction, with experiential benefit as the most important followed by functional benefits. This study provides important implications on marketing and brand positioning

An empirical investigation of the SMS Exam Result Query System Model (SERQSM) in Malaysia : the case of Universiti Malaysia Sabah

The introduction of mobile phones has provided many benefits to business leaders, government agencies and to the public at large. Today, most of the universities in Malaysia are using mobile phones to help in communicating with their students. By using mobile phones, students are able to send and retrieve information in relation to their examination results, information on tuition fees and others university matters. This paper aims to explore the factors that influence university students to use ?SMS Exam Result Query System? (SERQS). This study was conducted in one of the public Universities in Malaysia: Universiti Malaysia Sabah. In order to explore the factors, the current study will extend the applicability of ?technology acceptance model? in the context of SERQS. This paper provides a workable direction for the University in offering many services using mobile phone communications for students

Exploring Factors Influencing Housewives’ Involvement In I-Suri in Malaysia: A Conceptual Study

This conceptual study explores the factors influencing housewives' intention to participate in i-Suri, focusing on the significance of attitudes, subjective norms, awareness, and financial literacy. The study utilizes a theoretical framework based on the extended Theory of Reasoned Action (TRA) to provide insights for policymakers and financial institutions in Malaysia, enabling them to design targeted interventions and educational programs to promote i-Suri participation among housewives. Through a qualitative approach, the study establishes a conceptual understanding of the variables and their interrelationships. The study recognises the importance of awareness and financial literacy as crucial factors influencing intention formation. It is important to note that empirical evidence is not provided in this research. Thus, further research is recommended to empirically validate the applicability of TRA, awareness, and financial literacy in predicting i-Suri participation. Future studies should consider conducting quantitative research, incorporating a diverse sample representing various regions and socio-economic backgrounds to enhance the generalizability of the findings. The study's outcomes have implications for policymakers and practitioners promoting i-Suri participation. The findings emphasize the need for targeted interventions such as awareness campaigns and financial literacy programs to enhance housewives' understanding and knowledge of i-Suri. Additionally, creating a supportive social environment that encourages participation is crucial. Service providers can also benefit from the study's insights by improving their communication strategies to convey the advantages and features of i-Suri to housewives effectively. The study offers valuable guidance to policymakers, financial institutions, and service providers while acknowledging the need for further empirical research to validate and expand upon the conceptual findings

Hubungan Perkhidmatan Sukan dengan Kepuasan Atlet Universiti Awam Malaysia

Kajian ini bertujuan untuk mengenal pasti perkhidmatan sukan terhadap kepuasan atlet di Universiti Awam Malaysia. Seramai 115 orang atlet yang terdiri daripada atlet bola tampar di universiti awam Malaysia sebagai responden kajian. Kajian ini ialah satu kajian kuantitatif yang menggunakan kaedah tinjauan. Adaptasi soal selidik telah digunakan dalam kajian ini berdasarkan Instrument for Evaluating Service Quality of Health-Fitness Clubs (SQAS) Lam et.al.,(2005) bagi mengkaji kualiti perkhidmatan sukan dan Athlete Satisfaction Questionnaire (ASQ) (Reimer & Chelladurai, 1998) & Asiah Pilus (2009) bagi melihat kepuasan atlet. Kajian rintis dijalankan untuk menguji kesahan dan kebolehpercayaan instrumen kajian. Analisa data kajian menggunakan program SPSS versi 24.0 (Statiscal Package for Social Science). Analisis statistik diskriptif dan inferensi digunakan untuk menguji hipotesis kajian. Dapatan kajian menunjukkan terdapat hubungan yang signifikan diantara perkhidmatan sukan dengan kepuasan atlet universiti. Aspek staf menunjukkan hubungan kuat dengan kepuasan atlet dan aspek tempahan menunjukkan hubungan yang rendah terhadap kepuasan atlet. Dapatan kajian juga menunjukkan terdapat perbezaan yang signifikan penggunaan perkhidmatan sukan mengikut jantina dan dapatan kajian menunjukkan terdapat perbezaan pengalaman atlet berdasarkan peringkat tertinggi. Kajian ini mencadangkan perkhidmatan sukan di universiti boleh disesuaikan dengan keperluan semasa seperti kecekapan staf dalam urusan tadbir organisasi, berpengetahuan dalam bidang sains sukan, penggunaan alatan moden seperti kemudahan dan peralatan sukan terkini, sistem tempahan dan hebahan secara online, penganjuran aktiviti atau program sukan kepada atlet yang berimpak tinggi, sistem data atlet atau lain-lain secara efisen, kreatif dan berinovatif

Online Impulse Buying: Investigating the Role of E-Commerce Attributes, Customer Motivation, and Urge to Buy Impulsively

Online impulse buying is shaped by both external e-commerce factors and individual psychological intricacies. Thus, it is vital to comprehend the interplay between external e-commerce factors and individual psychological intricacies, providing insights essential for developing effective strategies in the digital marketplace. This research, centered on 205 samples from Malaysia, provides a nuanced understanding of the interplay between internal and external factors in shaping impulsive buying behavior by employing the S-O-R paradigm. Structural equation modelling technique was applied for analysis. The findings indicate that hedonistic consumer motivation in online impulsive buying is influenced by three external factors, website personality (β = .25; p ≤ .001), product attributes (β = .16; p = .01), and retailer motivational activities (β = .60; p ≤ .001). Moreover, the results suggest that website personality (β = .17; p = .02), and retailer motivational activities (β = .57; p ≤ .001), have direct significant effects on utilitarian consumer motivation, while product attribute does not affect utilitarian customer motivations (β = .12; p = .11). Results also suggest that features of e-commerce platforms and the motivations of consumers can influence impulsive tendencies, providing an opportunity for businesses to offer conscientious nudges. By deliberately prompting customers about their goals and underscoring the value of products and their attachment from hedonic and utilitarian aspects, companies can guide impulsive buying shoppers towards more deliberate and gratifying decisions aligned with long-term goals and choice architecture in behavioral science

Relationship Quality and E-Loyalty towards Online Travel Agency (OTA):Social Exchange Theory Perspective

Drawing from the social exchange theory, the study extends the merits model of ICTR and examine the correlation of communication, transaction, and relational on relationship quality and e-loyalty towards the online travel agency (OTA). The data for the present study were collected from 190 tourists in Sabah, Malaysia. For our data purification and paths analysis, we employed structural equation modeling using PLS-SEM. The initial analysis of the current framework produces strong nomological validity. The path-coefficient analysis indicates that all dimensions of communication, transaction and relational have strong correlations as reliable antecedents for both trust and satisfaction. Correspondingly, the findings indicate that both of our latent constructs of relationship quality positively influence consumers’ sense of e-loyalty towards OTA. The bootstrapping analysis also offers credence on the relationship quality of trust and satisfaction as a significant mediator for e-loyalty. Limitations and recommendations for future research are also discussed and noted

Application of AHP and DEMATEL Procedure on Brand Experience

Brand experience comprises of numerous dimensions, attributes, and intangible components which are difficult to measure accurately. Hence, this paper proposes a hybrid multi-criteria decision making procedure, combining the analytical hierarchy process (AHP) and decision making trial and evaluation laboratory (DEMATEL) method to serve the decision-makers with a quantitative means of assessing the brand experience. AHP & DEMATEL helps capture both subjective and objective appraisal methods, offering a useful tool for evaluating evaluation accuracy and alternatives, thus eliminating bias in decisionmaking. Furthermore, conducting a thorough assessment to clearly define and understand which of these dimensions and attributes most impacts the brand and business is at least half the battle. It will make the task of building actionable strategies all the more manageable and more successful outcomes. The outputs of AHP and DEMATEL will certainly facilitate the decision-makers to make better-informed decisions concerning the brand experience

An empirical investigation of the SMS Exam Result Query System Model (SERQSM) in Malaysia: the case of Universiti Malaysia Sabah

The introduction of mobile phones has provided many benefits to business leaders, government agencies and to the public at large. Today, most of the universities in Malaysia are using mobile phones to help in communicating with their students. By using mobile phones, students are able to send and retrieve information in relation to their examination results, information on tuition fees and others university matters. This paper aims to explore the factors that influence university students to use “SMS Exam Result Query System” (SERQS). This study was conducted in one of the public Universities in Malaysia: Universiti Malaysia Sabah. In order to explore the factors, the current study will extend the applicability of “technology acceptance model” in the context of SERQS. This paper provides a workable direction for the University in offering many services using mobile phone communications for students