The Effect of Green Motivation and Green Creativity on Performance: The Mediating Role of Green Innovation

Objectives: The study's purpose is to examine the mediating role of green innovation on the influence of crucial green motivation and green creativity on product development performance in Traditional Herbal Medicine SMEs in Sukoharjo, Indonesia. In the context of increasing environmental awareness, green innovation is the key to creating friendly products that can maintain and improve the competitiveness of the SME industry.Methodology: This study obtained data by questionnaires distributed to 205 Traditional Herbal Medicine SMEs owners with continuous sampling techniques. Using Smart PLS 3.2.9 software, this study used the partial least square method and the bootstrapping test to conduct hypothesis testing of the variables in the research.Finding: The study's findings demonstrate that green drive and green creativity positively influence green innovation. Furthermore, green innovation has been demonstrated to modulate the impact of green motivation on product development performance. The study's results demonstrate that the green creativity variable does not significantly impact green motivation and green innovation is not established as a mediator between green creativity and product development performance.Conclusion: The study's findings indicate that organizations capable of integrating green innovation into their business strategy will be better equipped to confront future difficulties and contribute to environmental sustainability

Analysis of Implementation of the Concept of Quality Tourism Development Tourism in the Framework of Supporting Marketing Tourism Village

Objectives: This study aims to analyze the implementation of the quality tourism concept in the development of Sidomulyo Tourism Village, East Java. Despite its potential as an alternative tourist destination, the application of quality tourism principles has not been fully optimized.Methodology: This research employs a descriptive qualitative method. Primary data were obtained through interviews and observations, while secondary data were collected from documents. The data analysis was conducted through four stages: data condensation, data presentation, and conclusion drawing.Findings: The study indicates that the development of Sidomulyo Tourism Village has been progressing well, particularly before the COVID-19 pandemic and the eruption of Mount Semeru. However, improvements are still needed, especially in infrastructure conditions. The implementation of quality tourism standards has begun but requires enhancement in safety and security, cleanliness, and accessibility.Conclusion: The application of the quality tourism concept in Sidomulyo Tourism Village is heading in a positive direction but remains suboptimal. Further improvements, particularly in infrastructure and service quality, are necessary to ensure sustainable tourism development

Structured Literature Analysis on Sustainability Report Disclosure in Public Sector Organizations

Objectives: This study examines the adoption of sustainability reporting in Public Sector Organizations (PSOs), focusing on (1) stakeholder expectations, (2) implementation challenges, and (3) the impact on accountability and value creation. It also identifies existing gaps in sustainability reporting frameworks and provides strategic recommendations to enhance transparency and effectiveness in public sector sustainability disclosures.Methodology: A Structured Literature Review (SLR) was conducted on 97 articles from Scopus (1990–2024), selected using keywords such as "sustainability reporting," "public sector," "GRI framework," and "public sector organizations." Inclusion criteria ensured relevance to the public sector and methodological diversity. The articles were categorized by sustainability focus, country, research methods, and theoretical frameworks. This approach enabled the identification of research trends, key gaps, and best practices to support policy improvements in sustainability reporting.Findings: The review reveals that (1) research on sustainability reporting in PSOs is still limited and predominantly conducted in developed countries, (2) there is an increasing trend in sustainability reporting driven by demands for greater transparency and accountability, (3) major challenges include inconsistencies in reporting frameworks, varied stakeholder expectations, and difficulties integrating sustainability metrics, and (4) adoption is influenced by regulatory environments, political commitment, and resource availability. Although digital reporting tools are emerging, standardization and performance measurement issues remain unresolved.Conclusion: Despite progress, sustainability reporting in PSOs suffers from a lack of consistency, comparability, and stakeholder engagement. To improve credibility and effectiveness, harmonized standards, stronger regulatory oversight, and capacity-building initiatives are essential. Addressing these gaps will enhance accountability and foster long-term value creation in the public sector

How Do Social Media Marketing and Brand Equity Drive Consumer Purchasing Decisions in the Food Industry?

Objectives: To create a solid and well-liked brand in the minds of consumers, businesspeople use Social Media Marketing to convey their messages. However, few studies have examined the impact of social media marketing and brands on purchase decisions. Prior studies use brand trust as a mediator in the relationship between social media marketing and purchase decisions. Meanwhile, Brand Equity as a way to express brand image and brand awareness has not received much attention as a determining factor in the relationship between social media marketing and purchasing decisions. This study aims to examine the effectiveness of social media marketing activities in influencing purchase decisions of the food industry (fried chicken) and the role of brand equity as a mediator in the relationship.  Methodology: This study adopted descriptive quantitative research methods. The population comprises customers who frequently buy fried chicken in Indonesia and are selected using nonprobability and purposive sampling techniques. Data were collected using an online survey of 301 respondents. The partial least squares structural equation model (PLS-SEM) was used to test the hypotheses.Findings: The findings indicate that social media marketing activities (entertainment, interaction, customization, trendiness, and e-WOM) have a positive and significant effect on brand equity. Brand equity, consisting of brand image and awareness, also positively and significantly affects purchase decisions. Moreover, the results suggest that brand equity positively and significantly mediates the effect of social media marketing activities on purchase decisions.  Conclusion: This study contributes to the marketing literature by using social media marketing activity variables to examine their effects on brand equity and purchase decisions in the fried chicken context. According to the study's findings, brands that engage in social media marketing activities can improve consumer purchasing decisions in Indonesia’s food industry. The results of this study imply that fried chicken business owners increase the intensity of their content on social media to provide product information, tips and tricks, games or quizzes, and interactions with consumers to increase traffic, brand image, and brand awareness. Fried chicken business owners can also use social media to ask for feedback and reviews from customers who have purchased their branded products. Reviews and testimonials from previous customers influence the purchasing decisions of potential customers who buy the brand's products

The Influence of Imported Orange Attributes on Purchase Decision in the Largest Local Orange Production Area in Indonesia

Objectives: In E.ast Java Province., the. consumption of importe.d orange.s continue.s to rise., alongside. the. availability of local products in the. marke.t. De.spite. the. ofte.n highe.r price. of importe.d orange.s, many consume.rs still pre.fe.r importe.d orange.s ove.r local one.s. This phe.nome.non sugge.sts that ce.rtain factors influe.nce. the. de.cision to purchase. importe.d orange.s, such as product quality, price., packaging, and the. e.nvironme.nt. This study aims to analyze. the. impact of the.se. variable.s on the. de.cision to purchase. importe.d orange.s in E.ast Java, with purchase. inte.ntion as a me.diating variable.. It is e.xpe.cte.d that the. findings of this re.se.arch can provide. insights into the. factors driving consume.rs to choose. importe.d orange.s and offe.r re.comme.ndations for busine.ss actors to e.nhance. the. compe.titive.ne.ss of local orange.s in the. dome.stic marke.t.Methodology: The. targe.t re.sponde.nts in this study are. the. pe.ople. of E.ast Java who consume. importe.d orange.s. The. se.le.ction of re.sponde.nts is base.d on spe.cific crite.ria that must be. me.t. A total of 327 re.sponde.nts are. involve.d in this study. In this re.se.arch, re.sponde.nts will be. provide.d with a que.stionnaire. containing que.stions with a 1-5 scale. re.late.d to the. re.se.arch be.ing conducte.d. This study will use. two type.s of data colle.ction: primary data and se.condary data. The. colle.cte.d data will be. proce.sse.d using the. SE.M-PLS analysis me.thod with the. Warp-PLS 8.0 software..Finding: The. re.sults of the. study show that product quality, price., packaging, and social e.nvironme.nt have. a positive. and significant e.ffe.ct on the. purchasing de.cision of importe.d orange.s in E.ast Java through purchase. inte.ntion as a me.diating variable., with an R-square. value. of 0.627. This value. indicate.s that the.se. four variable.s are. able. to e.xplain 62.7% of the. purchasing de.cision, while. the. re.maining 37.3% is influe.nce.d by othe.r variable.s that we.re. not te.ste.d in this study. Me.anwhile., product safe.ty and psychological factors did not show a significant e.ffe.ct on the. purchasing de.cision.Conclusion: Product quality, price., packaging, and social e.nvironme.nt have. a positive. and significant e.ffe.ct on the. purchasing de.cision of importe.d orange.s in E.ast Java through purchase. inte.ntion as a me.diating variable.. Me.anwhile., product safe.ty and psychological factors do not have. a significant e.ffe.ct

Unpacking the Resource–Value–Performance Nexus in SMEs

Objectives: This study investigates how resource leverage and value creation interact to influence the overall performance of SMEs within an entrepreneurial marketing framework. It addresses the gap in understanding whether leveraging limited resources translates into performance gains when mediated by value creation.Methodology: A quantitative research design was employed, utilizing a structured questionnaire distributed to 140 SME owners and managers. Data from these respondents were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the measurement and structural models linking resource leverage, value creation, and performance.Findings: The results show that resource leverage has a significant direct effect on SME performance (β = 0.333, p = 0.000). Additionally, resource leverage strongly influences value creation (β = 0.604, p = 0.000), which in turn has a substantial effect on SME performance (β = 0.527, p = 0.000). The mediation analysis confirms that value creation significantly mediates the relationship between resource leverage and SME performance (β = 0.319, p = 0.000), indicating that firms that effectively transform financial, human, and social resources into customer-oriented value offerings achieve superior outcomes—such as higher financial returns, customer loyalty, and market differentiation.Conclusion: This study confirms the importance of value creation in maximizing the impact of resource leverage. It contributes to entrepreneurial marketing and resource-based view literature by highlighting the strategic role of co-creation, innovation, and market responsiveness in enhancing SME performance, particularly in resource-constrained environments

How Gratitude and Self-Image Congruency Can Affect the Satisfaction, Trust and Affective Commitment?

Objectives: This study aims to determine the effect of perceived relationship marketing investments, self-image congruency, and customer gratitude on satisfaction, trust, and affective commitment perceived by-product customers who are associated with local brands. Methodology: This study uses a quantitative approach by distributing questionnaires. Hypothesis testing was carried out using SEM (Structural Equation Model) analysis technique on AMOS 24.0 software. The object used is the brand of consumer goods products. This research was conducted by surveying 305 Y and Z generation customers who have used or are currently using the product.Finding: The results of this study indicate that gratitude has a positive and significant effect on trust and affective commitment, and also has a negative and significant effect on overall satisfaction.Conclusion: This research shows that when the customer has felt the relationship marketing investment that a product or organization has made then from then positive feelings and a greater sense of gratitude will arise for the product or organization. Keywords: Affective Commitment; Customer Gratitude; Perceived Relationship Marketing Investment; Satisfaction; Self-Image Congruence; Trust

Increasing Customer Live Streaming Engagement in Online Shopping Platforms

Nowadays, small business entrepreneurs use a new marketing tool to promote their products. This tool is named Live streaming.Objectives: This study aims to help online shop owners maintain customer live-streaming engagement so it can enhance viewers' participation through live-streaming commerce.Methodology: This study used quantitative data, utilizing a survey methodology and employing Indonesian citizens as the research's object. Respondents were obtained through Google form with 225 respondents to be analyzed using PLS-SEM. Variables were measured using a Likert scale. Finding: The result of this study suggests that interactivity, informativeness, and personalization correlate with customer engagement in live-streaming commerce.Conclusion: This research shows how to make a live streaming engagement using e-commerce which was influenced by interactivity, a response to an interaction between subscribers and streamers during live streaming. In addition, there is also informativeness that affects customer live-streaming engagement which is seen from the information provided by the streamer to customers. There is personalization which also affects live-streaming commerce. Future studies can be done in other countries by using the enormous shopping platform in their country with specific shopping platforms, specific sectors (fashion, electronics, food, and others), and measure customer live-streaming engagement using attractiveness because not many papers discuss this topic in Indonesia. Future studies also can distribute more questionnaires for more relevant and valid results and also add more factors like the increase in customer engagement in purchase intention or value co-creation

Designing the Revisit Intention of the Tourism Model on Visiting the Borobudur Temple

Objectives: The purpose of this study was to determine and analyze how the perception of the destination and the visitor experience affected tourists' satisfaction when they visited Central Java Province (Borobudur Temple); how these factors also affected tourists' intention to return to Central Java Province; and how tourist satisfaction affected tourists' intention to return to Central Java Province (Borobudur Temple).Methodology: Data was collected from tourists who visited Indonesia's Borobudur temple as the survey's target population. In this study, surveys were conducted during a two-month period from June to August 2021 using the convenience sampling methodology. Through the use of an online survey and questionnaire, data was gathered. The SPSS for Windows 26 application was utilized for the linear regression analysis step in the data analysis process. Validity tests, reliability tests, and coefficient of determination tests were the analysis methods applied.Finding: The perception of a destination has a significant impact on visitor satisfaction, visitor perception also has a significant impact on visitor revisit intention, visitor experience also has a significant impact on visitor satisfaction, and visitor experience also has a significant impact on visitor revisit intention.Conclusion: More tourists will visit Borobudur Temple, the most beautiful temple in the world if the location has a positive and attractive image. Also, the experience of tourists has a big impact on how happy they are after seeing Borobudur Temple. If visitors to Borobudur Temple have an extraordinary experience, their satisfaction with their visit will increase. In addition, the experience of visitors has a huge impact on their plans to return; more and more people will visit Borobudur Temple if their happiness with the experience is fulfilled

The Effect of Corporate Governance and Intellectual Capital on Capital Structure and Financial Distress

Objectives : This study aims to conduct an in-depth analysis of the influence of corporate governance and intellectual capital on capital structure and financial distress in manufacturing companies on the Indonesia Stock Exchange (IDX) from 2020 to 2022. This study is expected to help companies overcome financial distress problems and determine the optimal capital structure by considering the implementation of good corporate governance and intellectual capital management. This study is also expected to enrich the scientific knowledge of financial management regarding the relationship between corporate governance, intellectual capital, capital structure, and financial distress.Methodology : This research is a study with a quantitative approach. The sampling technique in this study is the purposive sampling method, with the criteria for determining the sample, namely manufacturing companies that are always listed on the IDX from 2020 to 2022. Thus, the final sample in this study is estimated to be 187 manufacturing companies.Finding : The regression analysis and mediation test results show that the Corporate Governance variable does not significantly affect Capital Structure. The Intellectual Capital variable has a significant negative effect on Capital Structure. In addition, the corporate governance variable was found to affect financial distress significantly and negatively. However, Intellectual Capital and Capital Structure were found to have no significant effect on Financial Distress. The Capital Structure variable could not mediate the relationship between Corporate Governance and Intellectual Capital in Financial Distress