Analysis of paternal lineages in Brazilian and African populations

The present-day Brazilian population is a consequence of the admixture of various peoples of very different origins, namely, Amerindians, Europeans and Africans. The proportion of each genetic contribution is known to be very heterogeneous throughout the country. The aim of the present study was to compare the male lineages present in two distinct Brazilian populations, as well as to evaluate the African contribution to their male genetic substrate. Thus, two Brazilian population samples from Manaus (State of Amazon) and Ribeirão Preto (State of São Paulo) and three African samples from Guinea Bissau, Angola and Mozambique were typed for a set of nine Y chromosome specific STRs. The data were compared with those from African, Amerindian and European populations. By using Y-STR haplotype information, low genetic distances were found between the Manaus and Ribeirão Preto populations, as well as between these and others from Iberia. Likewise, no significant distances were observed between any of the African samples from Angola, Mozambique and Guinea Bissau. Highly significant Rst values were found between both Brazilian samples and all the African and Amerindian populations. The absence of a significant Sub-Saharan African male component resulting from the slave trade, and the low frequency in Amerindian ancestry Y-lineages in the Manaus and Ribeirão Preto population samples are in accordance with the accentuated gender asymmetry in admixture processes that has been systematically reported in colonial South American populations

Contributions of the nursing intervention in primary healthcare for the promotion of breastfeeding

This study aimed to analyze the contributions of the Primary Healthcare nursing interventions, with primiparae in the promotion of breastfeeding. This is a quasi-experimental, longitudinal study, with a sample consisting of 151 primiparae, who had less than 28 weeks of pregnancy, with the child living for at least six months after the birth, performed between 15 October 2007 and 29 February 2008. Almost all the women initiated breastfeeding, with a sharp decline verified in the prevalence at six months. The mean duration of breastfeeding was 123.8±68.9 days. The intervention that began in the prepartum and continued into the postpartum period, using various strategies (individual consultation, preparation courses for parenting/childbirth, and domicile visits) and intervention contexts (health services and domicile) had significant effects on the duration of breastfeeding, which was not verified in the prevalence.El presente estudio tuvo como objetivo analizar las contribuciones de las intervenciones de enfermeras de Cuidados de Salud Primarios, con primíparas, en la promoción del amamantamiento materno. Se trata de un estudio casi experimental, longitudinal, con una muestra de 151 primíparas, con menos de 28 semanas de embarazo entre 15 de Octubre de 2.007 y 29 de Febrero de 2.008, con hijos vivos después de seis meses del parto. La casi totalidad de las mujeres inició el amamantamiento materno, verificándose una quiebra acentuada de la prevalencia a los seis meses. La duración promedio del amamantamiento materno fue 123,8±68,9 días. La intervención se inició en el preparto y se prolongó para el posparto, con diversidad de estrategias (consulta individual, curso de preparación para la paternidad/parto, y visita domiciliaria) y contextos de intervención (servicios de salud y domicilio) tuvo efectos significativos en la duración del amamantamiento materno, lo que no fue verificando en la prevalencia.O presente estudo teve como objetivo analisar os contributos das intervenções de enfermeiras de Cuidados de Saúde Primários, com primíparas, na promoção do aleitamento materno. Trata-se de um desenho quase-experimental, longitudinal, com amostra de 151 primíparas, com menos de 28 semanas de gravidez, entre 15 de outubro de 2007 e 29 de fevereiro de 2008, com filhos vivos aos seis meses após o parto. A quase totalidade das mulheres iniciou o aleitamento materno, verificando-se quebra acentuada da prevalência até os seis meses. A duração média do aleitamento materno foi 123,8±68,9 dias. A intervenção que se iniciou no pré-parto e se prolongou para o pós-parto, com diversidade de estratégias (consulta individual; curso de preparação para a parentalidade/parto e visita domiciliária) e contextos de intervenção (serviços de saúde e domicílio), teve efeitos significativos na duração do aleitamento materno, não se verificando na prevalência

Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research

YesSocial media facilitates and enhances communication between businesses and customers. Nowadays, although it is commonly recognised that companies implement social media into their marketing activities, it is also acknowledged that companies struggle to calculate the return on investment (ROI) from social media marketing efforts as most of them focus only on certain tangible outcomes such as the impact on sales and purchases. Attempts have been made by researchers to identify how to measure key impacts of social media in relation to marketing; however, there remains a lack of empirical data and no comprehensive overview of what “ROI” can mean for an organisation seeking returns on their social media adoption. By knowing how to measure ROI from social media, companies can produce valuable insights which can help enhance marketing strategies in promoting their products/services. Thus, the aim of this chapter is to provide a review of ROI in social media marketing with a particular focus on intangible outcomes such as brand awareness, customer engagement/relationship and eWOM