PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM), INOVASI DAN PENGGUNAAN TEKNOLOGI SEBAGAI STRATEGI KEUNGGULAN BERSAING UNTUK MENINGKATKAN KINERJA BISNIS (Studi pada Toko Grosir Makanan dan Minuman di Provinsi Jawa Tengah dan DI Yogyakarta)

ABSTRACT The discussion of retail selling basic necessities and its development in Indonesia, which has a population of 252 million people, is an important research topic because retail and its development means involving the consumption of the Indonesian population to make purchases for their daily needs. The business performance at retail is indicated by the number of customers owned by the retail because the more number of customers means the possibility of purchasing at the retail is also increasing. Of course competition in the retail sector requires a good competitive advantage strategy that makes retailers able to compete with other retailers. This study aims to analyze the effect of Customer Relationship Management (CRM), Innovation and Use of Technology as a competitive advantage strategy to improve business performance. The sampling technique in this study used a purposive sampling method, where samples were chosen based on certain characteristics that were needed for the accuracy of the sample and were relevant in this study. This study uses a questionnaire that is filled directly by respondents. This research was distributed to 113 respondents spread across the provinces of Central Java and DI Yogyakarta. The data analysis technique used is Structural Equation Modeling (SEM) using AMOS 24.0 software in the model and hypothesis assessment which amounts six hypothesis . Exogenous and endogenous measurement models have been tested using confimatory analysis. Furthermore, the model is analyzed by SEM to test the causality relationship between the variables that affect Customer Relationship Management, innovation, and the use of technology and is influenced by competitive advantage and business performance that has meet the criteria of goodness of fit namely chi-square = 102,469; CMIN / DF = 1,265; Probability = 0.054; GFI = 0.900; TLI = 0.945; CFI = 0.958; and RMSEA = 0.049. only AGFI criteria that do not meet the Goodness of fit criteria are AGFI = 0.852. Based on the results of data analysis it can be concluded that the model is acceptable. Of the six hypotheses tested, there are two accepted hypotheses, namely hypothesis 1, hypothesis 2 and hypothesis 5. Keywords: Customer Relationship Management, Innovation, Use of Technology, Competitive Advantage, Business Performanc

PENGEMBANGAN UMKM KERIPIK PEDAS MORANG MORENG SNACK MENJADI CAMILAN KEKINIAN

UMKM yang bersedia menjadi mitra dalam rangka pendampingan dan pengembangan untuk itu kelompok 47 memilih produk makanan cemilan keripik pedas yang diproduksi Morang Moreng snack yang telah berjalan selama kurang lebih 3 tahun, dalam pengembangan kripik pedas Morang moreng dari hasil wawancara dan observasi yang kami lakukan di temukan permasalahan yang perlu dilakukan pendampingan agar lebih berkembang dan mudah dipasarkan di outlet resmi yang tersebar di seluruh indonesia. Artikel bertujuan mendeskripsikan kegiatan kelompok 47 selam 1 bulan di Mitra Morang Moreng Snack. Pada metode pelaksanaan KKN-Tematik Kewirausahaan, kami melakukan survey awal melalui wawancara dan observasi untuk mengidentifikasi masalah dan menentukan solusi. Hasil yang diperoleh dari pendampingan yang dilakukan kelompok 47 adalah Pembuatan NIB (Nomor Induk Berusaha) untuk pengajuan proses sertifikasi halal, Rebranding kemasan produk turunan (Mbok Yu dan D’Lombok), pembuatan banner mitra, Pembuatan sistem otomatisasi di sosial media, pembuatan iklan di sosial medi, pembuatan video promosi di sosial media, edukasi resseler dan akun produk D’lombok dan Mbok yu

Implementasi manajemen modal kerja untuk meningkatkan profitabilitas perusahaan: Studi pada PT. Perkebunan Nusantara XII

INDONESIA: Modal kerja yang terdiri dari aktiva perusahaan seperti kas, piutang, dan persediaan merupakan sesuatu yang sangat penting yang digunakan untuk membiayai kegiatan operasional perusahaan. Modal kerja ini harus dikelola dan di atur secara cermat agar nantinya modal kerja ini bisa efektif dan efisien dan dalam pengelolaannya setiap perusahaan mempunyai cara yang berbeda. PT Perkebunan Nusantara XII (PTPN XII) merupakan perusahaan BUMN yang bergerak di bidang ekspor impor perkebunan sehingga dalam kebijakannya dipengaruhi oleh banyak faktor seperti pemerintah, ekonomi dunia, dan cuaca. Penelitian ini bertujuan untuk mengetahui kebijakan-kebijakan PTPN XII yang dipengaruhi oleh banyak faktor tersebut dalam menganggarkan modal kerja perusahaan secara efektif dan efisien sehingga bisa meningkatkan profitabilitas perusahaan. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif. Dalam hal ini peneliti mendeskripsikan kebijakan yang dilakukan manajemen PTPN XII terhadap modal kerja mereka dengan dibantu penghitungan kuantitatif dari laporan keuangan PTPN XII dari tahun 2006-2011 dengan menggunakan rasio perputaran modal kerja, perputaran kas, perputaran piutang dan persediaan serta penghitungan rasio Net Profit Margin dan Return On Investment guna mengetahui efektifitas dan efisiensi dari manajemen modal kerja PTPN XII. Hasil penelitian menunjukkan bahwa efektifitas dan efisensi manajemen modal kerja untuk meningkatkan profitabilitas di PTPN XII masih belum sepenuhnya tercapai dalam pengelolaan komponen modal kerja yang berupa kas dan persediaannya. Efisensi dan efektifitas manajemen modal kerja hanya tercapai di pengelolaan piutang perusahaan. Hal ini dikarenakan masih tidak stabilnya perputaran kas dan perputaran persediaan PTPN XII dari tahun 2006-2011 yang dinilai dari rasio-rasio keuangan yang digunakan. Sedangkan untuk penilaian untuk piutang dengan menggunakan perputaran dan periode pengumpulan piutang sudah cukup baik. Secara keseluruhan kebijakan-kebijakan yang diterapakan oleh PTPN XII dalam modal kerja sudah efektif, akan tetapi adanya faktor seperti kondisi ekonomi global yang tidak stabil, perubahan musim yang ekstrim dan sulit diprediksi, dan adanya kebijakan pemerintah yang baru yang mempengaruhi kinerja modal kerja PTPN XII membuat kebijakan yang sudah diterapkan tersebut perlu diperbaiki dalam penganggaran jumlah modal kerjanya untuk menyesuaikan perubahan tersebut sehingga efisensi dan efektifitas bisa tercapai secara maksimal dan dapat meningakatkan profitabilitas perusahaan secara maksimal. ENGLISH: Working capital consisting of company’s assets such as cash, receivable, and provision are very important things that are used to finance the company's operations. This working capital must be managed and carefully arranged so that it can be effective and efficient, and in its management each company has different way. PT Perkebunan Nusantara XII (PTPN XII) is a state-owned enterprise engaged in export-import plantation so that the policy is influenced by many factors, such as government, world economy and weather. This study aims to determine the policies of PTPN XII influenced by those factors in its capital expenditure budget effectively and efficiently to improve its profitability. This research employs a qualitative descriptive method. In this case, researcher describes the policies adopted by the management of PTPN XII through their working capital with the help of quantitative calculation in the PTPN XII financial report in the period 2006-2011 by using working capital turnover ratio, turnover of cash, receivables turnover and provision turnover and the ratio calculation Net Profit Margin and Return On Investment to determine the effectiveness and efficiency of PTPN XII working capital management. The result shows that the effectiveness and efficiency of working capital management to improve its profitability in PTPN XII are still not fully achieved in the management of working capital components in the form of cash and stock. Efficiency and effectiveness of working capital management is only achieved in the management of the company accounts. This is because of cash turnover and provision of PTPN XII unstableness in the perod 2006-2011 which were assessed from the financial ratio used. Whereas the valuation of receivable which uses turnover and receivable collection period is good enough. Overall policies which applied by PTPN XII in working capital have been effective. Nevertheless, the existence of factors such as unstable global economic conditions, the extreme and unpredictable season changing, and new government policies affecting working capital performance of PTPN XII make the implemented policies need to be improved in budgeting of capital working amount to adjust those changes so that the efficiency and effectiveness and the improvement of company’s profitability can be optimally achieved

Global economic burden of unmet surgical need for appendicitis

Background There is a substantial gap in provision of adequate surgical care in many low- and middle-income countries. This study aimed to identify the economic burden of unmet surgical need for the common condition of appendicitis. Methods Data on the incidence of appendicitis from 170 countries and two different approaches were used to estimate numbers of patients who do not receive surgery: as a fixed proportion of the total unmet surgical need per country (approach 1); and based on country income status (approach 2). Indirect costs with current levels of access and local quality, and those if quality were at the standards of high-income countries, were estimated. A human capital approach was applied, focusing on the economic burden resulting from premature death and absenteeism. Results Excess mortality was 4185 per 100 000 cases of appendicitis using approach 1 and 3448 per 100 000 using approach 2. The economic burden of continuing current levels of access and local quality was US $92 492 million using approach 1 and$73 141 million using approach 2. The economic burden of not providing surgical care to the standards of high-income countries was $95 004 million using approach 1 and$75 666 million using approach 2. The largest share of these costs resulted from premature death (97.7 per cent) and lack of access (97.0 per cent) in contrast to lack of quality. Conclusion For a comparatively non-complex emergency condition such as appendicitis, increasing access to care should be prioritized. Although improving quality of care should not be neglected, increasing provision of care at current standards could reduce societal costs substantially

Global economic burden of unmet surgical need for appendicitis

Background There is a substantial gap in provision of adequate surgical care in many low- and middle-income countries. This study aimed to identify the economic burden of unmet surgical need for the common condition of appendicitis. Methods Data on the incidence of appendicitis from 170 countries and two different approaches were used to estimate numbers of patients who do not receive surgery: as a fixed proportion of the total unmet surgical need per country (approach 1); and based on country income status (approach 2). Indirect costs with current levels of access and local quality, and those if quality were at the standards of high-income countries, were estimated. A human capital approach was applied, focusing on the economic burden resulting from premature death and absenteeism. Results Excess mortality was 4185 per 100 000 cases of appendicitis using approach 1 and 3448 per 100 000 using approach 2. The economic burden of continuing current levels of access and local quality was US $92 492 million using approach 1 and$73 141 million using approach 2. The economic burden of not providing surgical care to the standards of high-income countries was $95 004 million using approach 1 and$75 666 million using approach 2. The largest share of these costs resulted from premature death (97.7 per cent) and lack of access (97.0 per cent) in contrast to lack of quality. Conclusion For a comparatively non-complex emergency condition such as appendicitis, increasing access to care should be prioritized. Although improving quality of care should not be neglected, increasing provision of care at current standards could reduce societal costs substantially