Journalists’ vision of the evolution of the (metaphorical) ecosystem of communication on health and biomedicine / Visión de los periodistas sobre la evolución del ecosistema (metafórico) de la comunicación sobre salud y biomedicina

This article analyses specialist journalists’ perception of transformations in public communication on health and biomedicine in Spain over the last two decades. A total of 20 semi-structured interviews were carried out. The analysis uses the metaphorical concept of “ecosystem”. According to the interviewees, the main “environmental” changes are technological (stressing the expansion and diversity of online information and the impact of social media). They perceive a multiplication and diversification among “information source-species”. Among these, the visibility of specialist sources (researchers and healthcare professionals) and civil associations (patients and consumers) has increased, but “opportunistic species”, such as promoters of fake news and pseudo-medicine, have also emerged. Health journalists rate their profession satisfactorily, while recognising that their working “environment” has deteriorated and perceiving a threat in the dependence on clickbait and social media positioning

Journalists’ vision of the evolution of the (metaphorical) ecosystem of communication on health and biomedicine / Visión de los periodistas sobre la evolución del ecosistema (metafórico) de la comunicación sobre salud y biomedicina

This article analyses specialist journalists’ perception of transformations in public communication on health and biomedicine in Spain over the last two decades. A total of 20 semi-structured interviews were carried out. The analysis uses the metaphorical concept of “ecosystem”. According to the interviewees, the main “environmental” changes are technological (stressing the expansion and diversity of online information and the impact of social media). They perceive a multiplication and diversification among “information source-species”. Among these, the visibility of specialist sources (researchers and healthcare professionals) and civil associations (patients and consumers) has increased, but “opportunistic species”, such as promoters of fake news and pseudo-medicine, have also emerged. Health journalists rate their profession satisfactorily, while recognising that their working “environment” has deteriorated and perceiving a threat in the dependence on clickbait and social media positioning

Journalists view on the evolution of the (metaphorical) ecosystem of communication about health and biomedicine

The perception of specialized journalists about the transformations of public communication of health and biomedicine in Spain in the last two decades was analysed. Twenty semi-structured interviews were performed. In the analysis, the metaphorical concept of "ecosystem" has been used. According to the interviewees, the main "environmental" changes have been technological (highlighting the expansion and diversity of online information and the impact of social networks). There is a multiplication and diversification of the "species" of information sources. Within this, specialized sources (researchers and health professionals) and civil associations (patients and consumers) have increased their visibility, but "opportunistic species" have also emerged, such as the promoters of fake-news and pseudotherapies. Despite recognizing that their work "environment" has worsened and perceiving the dependence on clickbait and network positioning as a threat, health journalists value their profession with satisfaction

La visión de los periodistas sobre la evolución del ecosistema (metafórico) de la comunicación sobre salud y biomedicina

Se analiza la percepción de los periodistas especializados sobre las transformaciones de la comunicación pública de la salud y la biomedicina en España en las dos últimas décadas. Se han realizado 20 entrevistas semiestructuradas. En el análisis se ha utilizado el concepto metafórico de “ecosistema”. Según los entrevistados, los principales cambios “ambientales” han sido tecnológicos (destacan la expansión y diversidad de la información online y los efectos de las redes sociales). Se percibe una multiplicación y diversificación de la “especie-fuentes de información”. Dentro de ésta, han aumentado su visibilidad las fuentes especializadas (investigadores y profesionales sanitarios) y las asociaciones civiles (pacientes y consumidores), pero también emergen “especies oportunistas”, como los promotores de fake-news y de pseudoterapias. Los periodistas de salud, a pesar de reconocer que su “ambiente” laboral ha empeorado y de percibir como amenaza la dependencia respecto al clickbait y al posicionamiento en redes, valoran su profesión con satisfacción

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