Work Life Balance Analysis Among Banking Sector Employees (Case Study in Bank X Branch Office Padang Indonesia)

Juggling two activities in different places such as in the office and at home is an obligatory duty for banking sector employees in their daily basis. On one hand, banking employee is a part of service organization and earns income. On the other, banking employee is a part of family as one of their responsibilities.There are several definitions about Work Life Balance. However, the one proposed by Fisher (2003), which was developed by Banu & Duraipandian (2014), classified this definition into five dimensions which are Work Place Support (WPS), Work Life Interference Personal Life (WIPL), Personal Life Interference Work (PLIW), Satisfaction with Work Life Balance (SWLB), and Improved Effectiveness at Work Life Balance (IEWLB).Result of this study is in accordance with prior research (Duraipandian, 2014) that measured Working Life Balance to 387 IT professionals in Chennai India. WPS  significantly influenced WIPL and PLIW.  It was also found that WIPL significantly had a negative influence on SWLB, but PLIW not significanly had a negative influence on SWLB . Lastly, SWLB significantly had a positive influence on the increasing effectivity of SWLB (IEW).This study discovered the majority of Bank X employees had gained satisfaction from Work Life Balance. However, there were still several indicators that potentially caused unbalance such as overtime and time base.There was also found that Bank X  employees in Padang did not experience any kind of stress despite a high level of work burden and there was no sign of physical disease as the result from stress implication. Keywords: Work  Place Support, Personnal Life, Satisfaction, Work Life Balanc

The Analysis of the Influence of Organizational Commitment and Learning Perception Towards Employees Performance (A Case Study of PT XYZ’S Employees That Participate in the Training at Padang Learning Unit)

Since 2016, there has been a reduction trend in the amount of PT XYZ employees that participated in the training at Padang Udiklat, eventhough PT XYZ is one of the biggest State-owned Enteprise of Indonesia (BUMN). This reduction trend is directly in proportion with the performance value results of the operational unit in Padang Udiklat regional in the last four semesters added with the reduction trend of Organizational Commitment in accordance with the employees’ results of Engagement Survey held by The XYZ head office (Holding) in 2017. Based on these, this study aims to determine whether Organizational Commitment and employee’s Learning Perception are correlated with and affected Individual Performance.  The subject of this study is the BUMN employees who participated in the Traning at Education and Training Unit (Udiklat) Padang in the third quarter of 2018. Although, the results showed that Perception Learning and Organizational Commitment are only capable of influencing Individual Performance as much as 32.3%. However, this study showed that both of these variables have a positive correlation and are significant towards PT XYZ employees performance. For further research, it is advised to conduct the research on a larger scope, namely, the employees of PT XYZ (Persero) nationwide and not only the employees of a certain region who participated the training in just one Training Unit. Keywords: Individual Performance ; Learning Perception ; Organizational Commitmen

DIGITAL MARKETING PADA UKM : IDENTIFIKASI RISET GAP MELALUI STUDI LITERATUR REVIEW

The development of digitalization is getting faster, along with the growth in internet usage. Data from Kominfo, internet users in Indonesia, grow 10.2 percent annually or around 27 million users, when compared to internet users in the world, Indonesia is ranked 5th. This condition makes a very drastic change in the marketing world, namely a system change from conventional to digital. The need to conduct research on the use of digital marketing in SMEs is very important. The purpose of this study is to develop an understanding of research related to digital marketing in SMEs, and find research gaps in research published between 2015 and 2020. To analyze and reviewing literature on the theme of digital marketing in SMEs, using systematic analysis and classifying published data from marketing journals, economics, business and management journals as well as IT journals that can be accessed online. The results show. There is a research gap in the field of digital marketing, to fill it, research is needed to investigate the opportunities created by digital marketing for SMEs in Indonesia

PENGUKURAN KINERJA MENGGUNAKAN METODE BALANCED SCORECARD DI PERGURUAN TINGGI SWASTA XYZ PADANG

Competition between universities in this day and age is getting tougher. Higher education is requested to be able to develop an academic community that is competitive, creative, innovative, skilled, and able to develop and apply knowledge in accordance with the values of the Humanities. Colleges are competing to improve their quality so that customer confidence increases. Therefore we need a performance measurement system that can be used by management to evaluate its performance. The results of this evaluation will be very important to plan and determine strategic steps and strategies to achieve the institution's vision, mission and goals. One method that can be used as a performance measurement tool is the balanced scorecard method. The balanced scorecard is an organizational performance measurement model that not only emphasizes how far the success of the organization is seen from a financial perspective, but also from the perspective of customers, internal business processes, and learning and growth. Therefore, the purpose of this study is to determine the performance of the XYZ Padang College when measured using the Balanced Scorecard method. The final result of this study is a strategy map that can help XYZ Padang College in carrying out its institution. Keywords: performance measurement, balanced scorecard, college, strategy ma

Analisis Knowledge Management Menggunakan Model Big Data di Media Sosial UMKM

Social media overcomes the limitations of technology and knowledge management. Previous generations of knowledge management were very rigid, often leaving companies stuck and overly reliant on outdated or obsolete knowledge. Lack of skills in the use of social media, lack of awareness of the value of knowledge management, availability of time to invest both in the acquisition of digital skills as well as in the creation and duration of content, creates perceived barriers to social media uptake. Through a concise and relevant knowledge management process, and utilizing the use of social media, MSMEs can display and communicate messages, products or services, images, and most importantly uniqueness which is their selling point. The purpose of this study is to conceptualize the use of social media in an effort to improve the performance of MSMEs in terms of the perspective of knowledge management-based human resource management with the model of big data for SME approach. The method used is a relevant literature review from 2018 to 2022. The results show that the importance of using social media and knowledge management through big data has a synergistic relationship. Shows that the use of strategic data, representation of knowledge-guided business planning, is a solution for MSMEs in implementing technology through the construction of new knowledge as a tool to encourage innovation and productivity in order to increase business competitiveness and its impact on MSME performance