El efecto del género, las preferencias y las emociones en la compra online

En la actualidad, gran parte de las compras se realizan online y es necesario investigar la influencia de aspectos referentes a los sitios web sobre las percepciones de los consumidores. Este trabajo es el primer estudio que nos consta en la literatura que aborda el efecto del género en las preferencias y las emociones de los compradores de billetes electrónicos de transporte. El estudio investiga las preferencias y emociones de los consumidores respecto de características de los sitios web de venta de billetes de transporte y explora posibles diferencias entre hombres y mujeres. Para la investigación se utilizaron 173 encuestas de compradores de billetes online de transporte. Los resultados indican diferencias por género referentes a las asociaciones de emociones y colores y de aspectos objetivos y subjetivos de los sitios web, que suponen información interesante, tanto para el mundo académico, como implicaciones para la gestión. __________________________________ Nowadays, the Internet is considered to be the main tool for the organization of all kind of shopping activities, which is why we found necessary to study the influence of web site characteristics. This study is the first we know in the literature that approaches the gender effect on the consumers´ preferences and emotions regarding the shopping of electronic transportation tickets. This investigation deals with the consumer´s emotions and preferences as for the characteristics of online tickets´ web sites characteristics and explores differences according to buyer gender. For this research, we collected information from 173 surveys, from buyers of online transportation tickets. Results show gender differences related to associations between colors and emotions and objective and subjective web site issues, which involves interesting information, both for the academic world and managerial implications

Asesoría y consultoría de la actividad de la librería on-line “Bookjoy”, a través de las TIC

Fundación Centro de Supercomputación de Castilla y Leó

How beneficial is social media for business process management? A systematic literature review

Even though the implementation of different technological tools is already a trend, there are still aspects that should be refined so that companies' business processes can be improved. This is where social media comes to the foreground. Consequently, the objective of this paper is to study the evolution of research on social media implementation in the field of business process management. A systematic literature review was carried out following a search for and selection of articles that met our objective. To classify the sampled papers, we followed validated frameworks regarding social media management and business process management. Additionally, a detailed look at the sampled case studies was done to highlight companies' experiences in the field. Our final sample comprised 47 papers that simultaneously encompassed social media and business process management. The papers were classified according to their publishing frequency, the article type, both the topics and sectors to which they belonged, their methodological approaches, and the importance for business process management capability areas as well as capability subareas. Finally, word frequency queries were used to better understand diverse social media applications in business processes and to derive practical recommendations. The necessity for a multidisciplinary approach toward business processes was detected; therefore, topics, such as psychology, business economics, or information systems, were included, emphasizing innovation strategies, including gamification, big data, or crowdsourcing. Our most important recommendation concerns the evolution of business process management through different social media tools as a means to achieve a transition toward the recommended omnichannel management approach

Study on the impact of gender and emotions on online travel buying behaviour

En la actualidad, gran parte de las compras se realizan online y es necesario investigar la influencia de aspectos referentes a los sitios Web sobre las percepciones de los consumidores para un diseño de esos sitios web. Este trabajo es el primer estudio que nos consta en la literatura que aborda el efecto del género en las preferencias, colores y emociones de los compradores online de viajes. El objetivo es conocer las diferencias entre hombres y mujeres en las preferencias de presentación de información y características de sitios web de venta online de billetes de transporte y en la asociación de colores y emociones. Para la investigación se utilizaron 173 encuestas de compradores de billetes online de transporte. Los resultados indican diferencias por género referentes a las asociaciones de emociones y colores y de aspectos objetivos y subjetivos de los sitios Web, que suponen información interesante, tanto para el mundo académico, como para el mundo profesiona

Can ubiquity moderate m-banking resource-related negative effects?

El objetivo de este estudio es explorar la influencia de los inconvenientes de la banca móvil relacionados con la falta de recursos en la satisfacción de los clientes, su disposición a recibir marketing móvil de permiso y la emisión de boca-oreja. Analizando una muestra de 1429 usuarios de banca móvil, determinamos que la satisfacción de los clientes influye en su disposición a recibir marketing móvil de permiso y emitir boca-oreja, mientras que la disposición a recibir marketing móvil de permiso tiene un efecto positivo sobre la emisión de boca-oreja. Siendo la ubicuidad un atributo distintivo de la banca móvil, observamos su papel moderador, identificando que hay clientes que consideran la ubicuidad como una característica importante de la banca móvil, mientras que otros no la consideran relevante. Este estudio propone recomendaciones para mejorar el uso de los servicios de la banca móvil, evitando o disminuyendo los efectos negativos de sus inconvenientes.The objective of this study is to explore the influence of m-banking resource-related inadequacies on clients’ satisfaction with the banking services, their permission-based mobile marketing tendencies and word-of-mouth emission actions. Analysing a sample of 1429 users of mobile banking services, we determined that clients’ satisfaction influences their willingness to receive permission-based mobile marketing and to emit word-of-mouth, while the willingness to receive permission-based mobile marketing has a positive effect on the word-of-mouth emission. In order not to overlook the ubiquity as a distinguishing attribute of m-banking services, we observe its moderating role, identifying clients who consider ubiquity as an important m-banking characteristic and others who do not consider it relevant. Hence, attending the opinion of actual m-banking clients, this study proposes suggestions for improving the use of m-banking services by avoiding or lessening the negative effects of m-banking resource-related inadequacies

Quality Requirements for Continuous Use of E-learning Systems at Public vs. Private Universities in Spain

During the later years of technological innovation, e-learning systems have demonstrated to be an effective way to improve educational quality and overcome time and place constraints. Virtual communication, instruction and evaluation have become an important part of the higher education. However, although e-learning has been implemented extensively, its operation and success might differ between organisations, due to institutional capacity and resources. With this in mind, the objective of this research is to distinguish between public and private universities, in the sense of the e-learning system quality and the perceived institutional support, as means to achieve users’ intention to continue using e-learning. Analysing the information from 270 Spanish teachers and students in e-learning systems at public and private universities, we concluded that information, service and educational quality determine e-learning continuous use at public universities, while perceived institutional support acts as a mediator between the information and educational quality and the continued use, in the case of the private universities. Valuable recommendations for higher-education institutions’ management suggest that innovative tools for interaction and organisation, cooperation of public and private universities, and investment in technology and human resources, are vital for continuity of e-learning systems

The ideal companion: the role of mobile phone attachment in travel purchase intention

Mobile phones have become a highly personal tool for individuals and have revolutionized many aspects of travellers’ lives. Indeed, mobile phones can be considered an integral part of travellers’ trip routines, thus engendering strong feelings of attachment to them. Following the stimulus–organism– response model, this paper analyses how certain stimuli (travellers’ addiction to their device, perceived control, perceived entertainment, and subjective norms) influence travellers’ mobile phone attachment (MPA) and intention to purchase travel using the device. The results of this model show the importance of personal and environmental factors in increasing MPA and reveal how this attachment positively influences intention toward mobile shopping for travel-related purchases. This work proposes a model in both the mobile and travel contexts with MPA as the central variable. As such, this paper contributes to the academic literature and yields several recommendations for business practice.Ministry of Economy and Competitiveness (ECO2017-82107-R)

Universities’ and Academics’ Resources Shaping Satisfaction and Engagement: An Empirical Investigation of the Higher Education System

Higher education research has claimed that the successful future of the educational service is highly dependent on the competencies and observations of the participants in the system, where service quality, employee satisfaction and engagement play an essential role in organizational competitiveness. Therefore, to contribute to the scarce investigation of the role of the institutions’ efforts in the support of engaged academics, we aim to assess the quality of higher education from an internal angle by investigating universities’ and academics’ resources as the antecedents of job satisfaction and engagement. The data from a survey with 322 academics from Macedonian public universities were analyzed using partial least squares structural equations modelling. The results of the estimated model reveal that institutional and educational capacities and academics’ adequate competencies are essential for accomplishing favorable perceptions, leading to a committed community dedicated to improving the higher education system. The implications underline that it is vital to recognize the institution’s potential by identifying and assessing the resources and capacities it possesses or can access. Moreover, to involve satisfied employees, universities must encourage academics’ position and integrity in the institution and promote harmonious collaboration while motivating their capacities and excellence development