Implementation Search Engine Optimization (SEO) to Improve Marketing F&B Industry

In new era digital now, internet is the important think for various activities including in the process to improve business promotion. One way to increase promotion through online is to improve digital marketing strategies using Search Engine Optimization (SEO) techniques. The aim of this research is to implementation SEO to improve digital marketing in F&B industry. Developing method that used are On Page and Off Page SEO to optimize the search engine. The Researcher using literature analysis and deep interview to get the data from SMEs in F&B Industry. To create the implementation of SEO, the researcher undertakes case studies from SMEs in F&B Industry who already run the business and need to improve the Digital Marketing through SEO. However, it is important to note that SEO optimization  is  not  a  one-time  task  but  rather  an  ongoing  process.  It  requires  constant attention and effort to maintain high search engine rankings and ensure the continued success of online business. Beside website, to improve the business promotion the researcher also use tools in Google Business and E-Commerce to optimize the SEO.The finding suggest that the implementation of Search Engine Optimization can make impact for improvement in visibility search engines, attract more visitors, and ultimately drive business growth in the area Google Business, E-Commerce and website owned by SMEs F&B Industry. It is important to remain vigilant in implementing SEO techniques to maintain high search engine rankings and ensure the continued success of SMEs online business

Does the Provision of Assistive Technology Increase Disability Employment?

This paper examines various literature regarding the relationship between the provision of assistive technology (AT) and workplace integration for people with disabilities (PwD). A systematic review was conducted to map existing literature using the PRISMA framework in the last ten years. This study reveals that AT has an enormous significance in the employment of PwD. However, the provision of AT as workplace accommodations is not always uncomplicated as three aspects mainly impact it: employers’ perspective, accessibility of AT, and the availability of support from vocational and rehabilitation services. It is suggested that the provision of AT as workplace accommodations to increase disability employment should be supported collectively by society, with employers and the government as critical players. This study contributes to the perspectives of managers and the government by highlighting the roles they could carry out to create a more accessible provision of AT and an inclusive work environment.

Characteristics and Challenge Faced By Socio-Technopreneur in Indonesia

Nowadays socio-technopreneurship as emerging trend among start-ups. The Covid-19 pandemic could be a factor in increasing the total number of socio-technopreneurs in Indonesia. The qualitative method was applied in this study. The descriptive analysis research method was used to collect data, conduct interviews with founder, CEO and business manager, and gather evidence. The study's objectives are to define the character of a socio-technopreneur and to analyze the obstacles and challenges that socio-technopreneurs face in Indonesia. The results show the character of a socio-technopreneur as (1) collaborative, (2) concerned with a social mission, (3) have creative and innovative ideas, (4) confident, (5) dare to take risks and challenges, (6) have a leadership spirit, (7) optimism, and (8) adopt with digital/technology. Some tenants, who are MSMEs or farmers, have difficulties or are unfamiliar with the system or procedure, even after it has been demonstrated to them. Second, the use of technology or digital marketing by socio-technopreneurs creates opportunities for a larger market. In the middle of today's challenges, there are several opportunities for people to improve their wealth by becoming entrepreneurs who shift into socio-technopreneurs. Socio-technopreneurship is a critical aspect in the growth of the Indonesian economy, particularly the local economy. The growth of socio-technopreneurship based on social mission and technology adoption can accelerate the development of technological entrepreneurship, reduce social issues, create new jobs, contribute to technology transfer and innovation, and strengthen national economic growth. Keywords: entrepreneurship, local economy, social, start-up, technolog

Deciphering the Coagulation Factors in Pulmonary Embolism Incident-Based Thorax Enhanced Chest CT in COVID-19 Patient

Introduction: Pulmonary embolism is associated with coagulopathy in COVID-19. It is one of the causes of death in COVID-19 cases and is often underdiagnosed in Indonesia because computed tomography-pulmonary angiography (CTPA) is not used as the gold standard. T Methods: This study used a prospective analytical design with a cross-sectional approach. The study participants were 45 COVID-19 patients admitted to Santa Elisabeth Hospital, Medan, from January to March 2021. Patients were identified with moderate to severe degrees of COVID-19 and elevated D-dimer and subsequently instructed to undergo a thorax CT scan with IV contrast. The data was analyzed using dependent t-test statistical analysis. The p-value < 0.05 was noted as significant. Results: Moderate to severe coagulation factor values in COVID-19 patients with mean + SD PT, APTT, D-dimer, fibrinogen, and platelets were 14.11; 30.65; 1172.14; 423.56 and 215.822, respectively. In this study, 22 (48.9%) patients experienced a pulmonary embolism, while the other 23 (51.1%) did not. No significant correlation was found between all coagulation factors and embolism (p > 0.05). The mean + SD well score for pulmonary embolism was 0.23 + 0.57. Conclusion: Pulmonary embolism was detected in 22 patients (48.49%) with moderate to severe COVID-19 who developed hypercoagulation as indicated by the thorax CT scan with IV contrast. This case was quite common. In resource-constrained situations, a thorax CT scan with IV contrast may replace CTPA in diagnosing/detecting the presence of pulmonary embolism

Virtual Influencers : Is The Persona Trustworthy?

In today's digital world, people are using social media at a higher rate than ever before. One digital marketing phenomenon is the use of services from a virtual influencer. Virtual influencers are computer-generated models who are becoming increasingly famous on social media. The purpose of the study is to identify and analyze the communication way of virtual influencers in the digital marketing era. The current study uses a literature review method that searches article titles and abstracts in electronic databases (Scopus and Google Scholar) for studies published between 2018-2022 using keywords. The importance of this research is due to the phenomenon and data literature on lifestyle, interaction patterns, and most of the media production from conventional to digital which has a significant impact on the development of the digital world. The results show the perspective of digital experts on the efficacy and trustworthiness of the use of virtual influencers as a marketing strategy is capable of promoting businesses. Virtual characters can give a new color and dimension to the global marketing world and will be widely used in various industries such as fashion, music, games, films, marketing, education, and politics