AGILE MARKETING SEBAGAI SOLUSI BUSINESS DISRUPTION MENUJU KEBANGKITAN BISNIS UMKM PASCA COVID-19

ABSTRACTMost of the business organizations in Indonesia experienced business disruption due to the Covid-19 pandemic. Not a few also end up going bankrupt and unable to survive. Business resilience is very necessary in order to achieve a revival of the small and medium enterprises (SME) business because of its strategic role in the national economy. For that, we as marketers need to manage marketing activities that are adaptive and flexible in accordance with the potential of SME themselves through agile marketing. The aim of this research is to formulate a framework for business revival during and after a crisis such as Covid-19. This research allows for making suggestions for effective marketing division procedures for business organizations in dealing with this business disruption. The descriptive qualitative approach was carried out by the researcher to get a picture of the situation experienced by SME. The method of data collection was carried out by interview, observation and documentation with purposive sampling as a method of selecting research sources. Triangulation of sources and triangulation of techniques were chosen by the researcher to ensure the validity of the data. The sources of this research were 5 SME actors (owners). As a result, agile marketing can be used as a business disruption solution. Thus, SME can slowly restore the condition of their business organizations so that they can rise after Covid-19.Keywords:    agile marketing; business disruption; business revival; small and medium enterprises; Covid-19ABSTRAKBanyak organisasi bisnis di Indonesia yang mengalami disrupsi yang disebabkan oleh pandemi Covid-19. Tidak sedikit pula yang akhirnya bangkrut dan tidak mampu bertahan. Ketahanan bisnis sangat penting untuk mencapai kebangkitan Usaha Mikro, Kecil, dan Menengah (UMKM), karena peran penting mereka dalam perekonomian nasional. Untuk itu, para pemasar (marketers) perlu melakukan manajemen aktivitas pemasaran yang adaptif dan fleksibel sesuai dengan potensi dari UMKM melalui agile marketing. Penelitian ini bertujuan untuk merumuskan kerangka kerja untuk kebangkitan bisnis selama dan sesudah krisis seperti Covid-19. Penelitian ini diharapkan dapat memberikan masukan mengenai prosedur divisi pemasaran yang efektif bagi organisasi bisnis di dalam menangani disrupsi bisnis tersebut. Pendekatan deskriptif kualitatif digunakan dalam penelitian ini untuk memperoleh gambaran mengenai situasi yang dialami oleh UMKM. Metode pengumpulan data yang digunakan adalah wawancara, observasi, dan dokumentasi, dengan menggunakan metode purposive sampling dalam memilih sumber penelitian. Metode triangulasi sumber dan triangulasi teknik digunakan dalam penelitian ini untuk memastikan validitas data. Sumber data penelitian ini adalah lima pelaku UMKM (pemilik). Hasil penelitian ini menunjukkan bahwa agile marketing dapat digunakan sebagai solusi untuk menghadapi disrupsi bisnis. Dengan demikian, UMKM dapat memulihkan kondisi usaha mereka secara perlahan-lahan dan dapat bangkit kembali setelah pandemi Covid-19.Kata kunci:     agile marketing; disrupsi bisnis; kebangkitan bisnis; usaha mikro, kecil, dan menengah (UMKM); Covid -1

PENGARUH MENTORING DOSEN PEMBIMBING AKADEMIK TERHADAP PRESTASI AKADEMIK MAHASISWA

The main tasks of lecturers in education is mentoring. Topics mentoring can be anything, including the related to their academic achievement. This research is the development of previously conducted research using a qualitative approach to sample 5 student informants. The study resulted in the finding that the lecturer's role as a mentor is needed in the educational environment entepreneurship. The aim of this study was conducted to see mentoring influence lecturer with student achievement increased done with quantitative approach. Data was collected using purposive sampling. The criteria used is minimal student academic mentoring activities three times in the first half had been a student with a minimum of 1 year and students are students majoring in Management University Ciputra. The result mentoring has a positive influence on students' academic achievement as students are encouraged to get the best value according to their targets.Keywords: mentoring, student academic achievement, entrepreneurship, education environmen

KEMAMPUAN BERSAING INSTANSI PEMERINTAH BERENTREPRENEUR MELALUI ANALISIS SWOT

Memajukan kesejahteraan umum merupakan salah satu cita-cita kemerdekaan bangsa Indonesia yang perlu dicapai dengan strategi yang baik. Membangun kemajuan sebuah negara sebenarnya tidak jauh berbeda dengan perusahaan. Keduanya sama-sama melakukan proses yang mirip yaitu mengolah berbagai macam sumber daya untuk mendorong tercapainya visi/tujuan. Riset ini memandang bahwa strategi perusahaan yang dikelola oleh seorang pemimpin berjiwa entrepreneur juga dapat diterapkan untuk sebuah negara.Dengan demikian, melalui rumusan strategi yang menggambarkan kekuatan, kelemahan, tantangan dan kesempatan diharapkan sebuah negara dapat menjadi lebih baik.Tujuan penelitian ini adalah menganalisis strategi sebuah instansi pemerintah atau ekonomi kerakyatan demi menuju Indonesia yang lebih baik.Metode yang digunakan adalah studi literatur dan wawancara dengan analisis SWOT sebagai instrumen penelitian. Objek penelitian ini adalah Pasar Beringharjo Yogyakarta sebagai salah satu contoh instansi pemerintah.Hasil dari riset ini adalah gambaran analisis yang bisa digunakan untuk perbaikan sistem dan juga sebagai acuan strategi instansi dalam bersaing dengan pasar global

Praktik Model Bisnis Berkelanjutan pada Komunitas UMKM di Yogyakarta

Each business requires an effort to start thinking towards the sustainability of their business. Most businesses have a primary goal to take advantage, but now, they must turn to comprehensive thinking about other aspects beyond profit, namely people and planet. Profit, people and planet are often called tripple bottom line. Reinforcement the aspects of value proposition, value creation, and value capture, MSMEs in Indonesia will survive long-term. The study was conducted at the MSME community in Yogyakarta namely Pasar Kamisan, Pasar Moncer and Pasar Mustokoweni. We interview the main manager and community members. To support qualitative data, researchers conducted a survey to see the alignment of community missions with those of community members. As a result, members have felt that community managers have a strong commitment to support them in achieving a sustainable business model. However, in implementing this sustainable business model it is not easy. Various challenges faced by community managers as well as members

ENTREPRENEURIAL MARKETING DAN KINERJA ORGANISASI PADA UMKM DI TENGAH KETIDAKPASTIAN FAKTOR LINGKUNGAN

ABSTRACTMicro, small & medium enterprises (MSMEs) are the main actors that have become one of the pillars of the national economy in developing countries, especially Indonesia. The contribution of MSMEs to the national economy (GDP) is 61.1% and it is able to absorb productive workers in Indonesia. However, the Covid-19 pandemic has had a significant impact on MSME players, which resulted in a decline in Indonesia's GDP and indicated a global economic recession. In this uncertain condition, MSMEs are required to survive with all the resources that they have to maintain their performance and even expected to achieve growth. Entrepreneurial marketing (EM) is a right conceptual approach to implemented in MSMEs in order to maintain MSME performance in uncertain conditions, especially on external environmental factors. The concept of Entrepreneurial Marketing had replaced the traditional marketing concept which had been a business solution. This study provides a conceptual framework and analysis that discusses the role of entrepreneurial marketing that improves organizational performance in the middle of this uncertainty environmental factors in MSMEs from a literature review. Previous research has shown that entrepreneurial marketing has a positive impact on organizational performance in the middle of uncertain environment. Thus, it is hoped that the conceptual model of entrepreneurial marketing can improve the performance of SMEs in the middle of uncertain environment so as to achieve competitive advantage.Keywords:  entrepreneurial marketing (EM); organizational performance; uncertainty;    environmental factors; micro, small & medium enterprises (MSMEs)ABSTRAKUsaha mikro, kecil & menengah (UMKM) merupakan aktor utama yang menjadi salah satu tonggak perekonomian nasional di negara berkembang khususnya Indonesia. Kontribusi UMKM terhadap perekonomian nasional (PDB) sebesar 61,1% dan mampu menyerap tenaga kerja produktif di Indonesia. Namun, pandemi Covid-19 memberikan dampak yang signifikan bagi pelaku UMKM yang berdampak pada turunnya PDB Indonesia dan mengindikasikan adanya resesi perekonomian global. Dalam kondisi ketidakpastian ini, UMKM dituntut untuk mampu bertahan dengan segala sumber daya yang dimilikinya untuk mempertahankan kinerja mereka bahkan diharapkan mampu mencapai pertumbuhan. Entrepreneurial marketing (EM) merupakan pendekatan konsep yang sesuai untuk diimplementasikan pada UMKM dalam rangka mempertahankan kinerja UMKM dalam kondisi ketidakpastian terutama pada faktor lingkungan eksternal. Konsep entrepreneurial marketing telah meninggalkan konsep pemasaran tradisional yang selama ini menjadi solusi usaha. Penelitian ini memberikan kerangka konseptual dan analisis yang membahas bagaimana peran entrepreneurial marketing terhadap peningkatan kinerja organisasi di tengah ketidakpastian faktor lingkungan pada UMKM melalui literature review. Penelitian terdahulu menunjukkan entrepreneurial marketing mampu memberikan dampak positif pada kinerja organisasi di tengah ketidakpastian lingkungan. Diharapkan model konseptual entrepreneurial marketing pada UMKM dapat meningkatkan kinerja UMKM di tengah ketidakpastian lingkungan sehingga mencapai keunggulan kompetitif.Kata kunci:    entrepreneurial marketing (EM); kinerja organisasi; ketidakpastian; faktor lingkungan; usaha mikro, kecil & menengah (UMKM

PENGARUH KOMPENSASI FINANSIAL DAN KOMPENSASI NONFINANSIAL TERHADAP TENAGA KERJA PERUSAHAAN (STUDI PADA SPBU BS GROUP)

The increasing number of motorized vehicles from year to year triggers the high number of gas stations, and consequently, a more competitive sector. As service business, gas stations must pay attention to the workforce’s performance in order to excel in the competition. This research is  conducted to determine the influence of financial and non-financial compensation on the workforce’s performance in BS Group. This research is a quantitative research. The population of this research is the entire operator department of BS Group. This research uses non-probability sampling method, or more specifically, saturated sampling, to select 83 respondents as samples. The questionnaires used as data collection method consist of three variables, namely financial compensation, non-financial compensation, and performance. Additionally, Multiple Linear Regression is used as data analysis technique. Research results indicate that both financial and non-financial compensations significantly affect the employee performance of BS Group. Keywords: Financial compensation, Non-financial compensation, Performance, Labor