NIGERIAN PUBLIC AWARENESS AND KNOWLEDGE OF THE MILLENNIUM DEVELOPMENT GOALS (MDGs) AND THEIR LEVEL OF IMPLEMENTATION IN NIGERIA

This study was aimed at assessing the status of Nigerian public awareness and knowledge of the Millennium Development Goals (MDGs) and their level of implementation in Nigeria. Survey research design was used to this effect. Contrary to speculations from all quarters that Nigeria is on the verge of achieving the MDGs, this study revealed that the level of implementation of MDGs in Nigeria is still at its lowest ebb. Based on the findings, it is recommended that Nigerian government should as a matter of necessity and urgency, select and pursue vigorously at least four of the goals that are manageable and more critical than others instead of pursuing all at the same time and losing all at the end. It will make sense if all impediments hampering the achievement of the MDGs are removed and very quickly too

NIGERIAN PUBLIC AWARENESS AND KNOWLEDGE OF THE MILLENNIUM DEVELOPMENT GOALS (MDGs) AND THEIR LEVEL OF IMPLEMENTATION IN NIGERIA

This study was aimed at assessing the status of Nigerian public awareness and knowledge of the Millennium Development Goals (MDGs) and their level of implementation in Nigeria. Survey research design was used to this effect. Contrary to speculations from all quarters that Nigeria is on the verge of achieving the MDGs, this study revealed that the level of implementation of MDGs in Nigeria is still at its lowest ebb. Based on the findings, it is recommended that Nigerian government should as a matter of necessity and urgency, select and pursue vigorously at least four of the goals that are manageable and more critical than others instead of pursuing all at the same time and losing all at the end. It will make sense if all impediments hampering the achievement of the MDGs are removed and very quickly too

An Assessment of the Use of Social Media as Advertising Vehicles in Nigeria: A Study of Facebook and Twitter

Social media sites such as Facebook and Twitter are potent tools in modern communication and marketing. Considering Social media’s growing popularity, particularly Facebook and Twitter, this study assessed the use of social media as advertising vehicles in Nigeria. In order to generate data for this study, the survey research method was employed and the questionnaire was used as the instruments for data collection. The study revealed that 70% of business organisations in Nigeria are embracing social media to communicate with their customers while 30% are yet to see the promises that these new media hold. Of these 70%, the study revealed that the use of social media in advertising has been successful for 35% of business organisations using them to place advertisement. Others (65%) leverage on their social media presence to get their fans/followers informed about their products/services. The work recommended among other things that more Nigerian organisations should embrace social media advertising since it has the potential of reaching their target market and should see them as good avenues to market their products, counter negative perception about their organisation’s products/services and attend to their customers and potential customers online.   Key Words: Social media, Facebook, Twitter, Advertising, Nigeri

PRINT MEDIA REPRESENTATION OF NIGERIAN WOMEN IN THE NEWS: A STUDY OF FOUR SELECTED NATIONAL NEWSPAPERS

This study investigated newspaper representation of women in the news. A total of four newspapers were studied. They are Vanguard, The Punch, The Guardian and ThisDay. The duration for the study was three years (January 1st, 2015 to December 31st, 2017). The study was guided by three objectives and two hypotheses. Content analysis was used for the study with the code sheet as the instrument for data collection. Simple percentages were used to answer the research questions while the chi-square test of independence was used to test the hypotheses at 0.05 level of significance. The result showed that entertainment and domestic news about women appeared more than other categories like economy, politics, education, health and the environment. Also, the tone of newspaper representation of women was largely negative. The researcher recommends, among other things, that journalists should improve on their representation of women in the news since women constitute 49% of the population of Nigeria

THE MEDIA AND A GREEN ENVIRONMENT: ASSESSING NEWSPAPER COVERAGE OF RENEWABLE ENERGY IN NIGERIA

The study was a content analysis of newspaper coverage of renewable energy in Nigeria. Four newspapers (The Guardian, Nation, Daily Sun and Vanguard) and the 364 editions studied were statistically determined. Both content analysis and survey research design were used. This was put in the context of Nigeria’s position as a major oil exporters, a potential powerhouse for renewable energy development, perennial power problems and environmental concerns due to fossil fuel exploration. The study found that newspapers gave dominant attention to ‘solution to renewable energy challenges, which was reported 62 times with a 33. 9 % score. Coverage focus was significantly dependent on the individual newspapers (P < 0.05). The study makes recommendations on areas of coverage such as technical support, while calling for further research attention on the context of energy reportage in Nigeria through more engagement with editors and reporter

THE MEDIA AND A GREEN ENVIRONMENT: ASSESSING NEWSPAPER COVERAGE OF RENEWABLE ENERGY IN NIGERIA

The study was a content analysis of newspaper coverage of renewable energy in Nigeria. Four newspapers (The Guardian, Nation, Daily Sun and Vanguard) and the 364 editions studied were statistically determined. Both content analysis and survey research design were used. This was put in the context of Nigeria’s position as a major oil exporters, a potential powerhouse for renewable energy development, perennial power problems and environmental concerns due to fossil fuel exploration. The study found that newspapers gave dominant attention to ‘solution to renewable energy challenges, which was reported 62 times with a 33. 9 % score. Coverage focus was significantly dependent on the individual newspapers (P < 0.05). The study makes recommendations on areas of coverage such as technical support, while calling for further research attention on the context of energy reportage in Nigeria through more engagement with editors and reporter