Factors Shapping the Adoption of Mobile Marketing in Rural Areas of Tanzania: The Case of South Region in Unguja

The explosive use of mobile phones facilitates the introduction of different mobile app services which become an essential part of daily life. This forces the business vendors to place individually targeted marketing messages through mobile phones to ensure easy access to the service since the mobile phone is in the hands of owner all the day long. Most of the studies in mobile marketing adoption focused on urban and university consumers. This study aims to investigate the perception of consumers in rural areas on their intention to adopt mobile phone applications such as mobile marketing. The TAM model extended with the UTAUT2 model to achieve the study objective. a cross-sectional survey conducted to collect data through self-administered questionnaires to 500 villages owning mobile phones, through a stratified sampling design in the South district of Unguja. SEM technique was employed to analyze the collected data. The analysis was aided by SPSS version 25. The results showed that perceived usefulness, perceived ease of use, and facilitating conditions were the significant determinants of behavioral intention to adopt mobile marketing to consumers of rural areas. Furthermore, the attitude partially mediates the relationship between consumers’ perception and behavioral intention. The finding of this study is vital to business entities in the extension of mobile marketing coverage together with rural consumers to improve the way of life in the current mobile phone era. The Implications and limitations of the research were discussed.&nbsp

Consumers‘ Intention to Adopt Mobile Marketing in Rural Areas. The Case of South Region in Unguja

The explosive use of mobile phones facilitates the introduction of different mobile app services which become an essential part of daily life. This forces the business vendors to place individually targeted marketing messages through mobile phones to ensure easy access to the service since the mobile phone is in the hands of owner all the day long. Most of the studies in mobile marketing adoption focused on urban and university consumers. This study aims to investigate the perception of consumers in rural areas on their intention to adopt mobile phone applications such as mobile marketing. A cross-sectional survey was conducted to collect data through self-administered questionnaires to consumers in two villages in the South district of Unguja. Confirmatory factor analysis and Structural Equation modeling were used to test the relationship of the constructs on the extended TAM model. The results show that perceived usefulness, perceived ease of use, and facilitating conditions were the significant determinants of behavioral intention to adopt mobile marketing to consumers of rural areas. The Implications and limitations of the research were discussed

Current Situation of Tetranychus urticae (Acari: Tetranychidae) in Northern Africa: The Sustainable Control Methods and Priorities for Future Research

In North Africa, Tetranychus urticae Koch, 1836 represents one of the most destructive generalists among mite herbivores. Unfortunately, it is a source of important annual casualties in crop production. It is a phytophagous mite that can feed on hundreds of host plants and produces significant damage. The control of T. urticae in North Africa has been principally based on acaricide sprays. However, new alternative methods have shown effective results, such as artificial ultraviolet-B, natural enemies, and the introduction of new genetic methods. This review aims to present a synthesis of information surrounding control methods of T. urticae in North Africa. We highlight the principal findings of previous studies. Then, we discuss current control methods and propose new innovative research and sustainable approaches to controlling this pest. The control method can potentially extrapolate in North African regions due to its positive ecological results. Further, studies proved the use of natural enemies, myco-metabolites, bacteria metabolites, and the introduction of a genetic method in an integrated long-term sustainable program that can successfully defeat the populations of T. urticae. We also discuss high-priority research guidelines to investigate new sustainable management strategies. Setting up an integrated long-term ecological monitoring program in different Northwest African countries and incorporating new technologies into monitoring programs is an urgent need to fight this devastating pest

Current Situation of Tetranychus urticae (Acari : Tetranychidae) in Northern Africa: The Sustainable Control Methods and Priorities for Future Research

In North Africa, Tetranychus urticae Koch, 1836 represents one of the most destructive generalists among mite herbivores. Unfortunately, it is a source of important annual casualties in crop production. It is a phytophagous mite that can feed on hundreds of host plants and produces significant damage. The control of T. urticae in North Africa has been principally based on acaricide sprays. However, new alternative methods have shown effective results, such as artificial ultraviolet-B, natural enemies, and the introduction of new genetic methods. This review aims to present a synthesis of information surrounding control methods of T. urticae in North Africa. We highlight the principal findings of previous studies. Then, we discuss current control methods and propose new innovative research and sustainable approaches to controlling this pest. The control method can potentially extrapolate in North African regions due to its positive ecological results. Further, studies proved the use of natural enemies, myco-metabolites, bacteria metabolites, and the introduction of a genetic method in an integrated long-term sustainable program that can successfully defeat the populations of T. urticae. We also discuss high-priority research guidelines to investigate new sustainable management strategies. Setting up an integrated long-term ecological monitoring program in different Northwest African countries and incorporating new technologies into monitoring programs is an urgent need to fight this devastating pest.Peer reviewe

Evaluation of the Impact of Different Management Methods on Tetranychus urticae (Acari: Tetranychidae) and Their Predators in Citrus Orchards

To evaluate the effectiveness of eco-friendly treatments based on detergents classified as non-hazardous and black soap on the pest Tetranychus urticae Koch 1836, and their predators (Euseius stipulatus Athias-Henriot, 1960, Typhlodromus sp., Phytoseiulus persimilis Athias-Henriot, 1957), different treatments were applied to citrus orchards planted with Valencia late (Orange) in the Mechraa Belksiri region of Morocco (T0 = control experiment; T1 = spirodiclofen 0.5 L/Ha; T2 = 125 L/Ha (5%) of black soap; T3 = detergent; 4 L/Ha of Oni product + 2 L/Ha of Tide product). The results obtained during the whole monitoring period indicated that the three treatments used, namely spirodiclofen, black soap, and detergents, ensured a reduction in the rate of population of the pest T. urticae compared to the untreated plot. In the untreated plot, the average was 45.01 A± 4.90 mobile forms, while the plot treated with spirodiclofen it was only 21.10 C ± 2.71, the black soap 31.49 B ± 3.35, and in the plot treated with detergents, the average was similar to that obtained by spirodiclofen (22.90 C ± 2.18). On the predators (E. stipulatus, P. persimilis, and Typhlodropmus sp.), the black soap and the treatment with detergents were less harmful compared to the chemical spirodiclofen

Evaluation of the Impact of Different Management Methods on Tetranychus urticae (Acari: Tetranychidae) and Their Predators in Citrus Orchards

To evaluate the effectiveness of eco-friendly treatments based on detergents classified as non-hazardous and black soap on the pest Tetranychus urticae Koch 1836, and their predators (Euseius stipulatus Athias-Henriot, 1960, Typhlodromus sp., Phytoseiulus persimilis Athias-Henriot, 1957), different treatments were applied to citrus orchards planted with Valencia late (Orange) in the Mechraa Belksiri region of Morocco (T0 = control experiment; T1 = spirodiclofen 0.5 L/Ha; T2 = 125 L/Ha (5%) of black soap; T3 = detergent; 4 L/Ha of Oni product + 2 L/Ha of Tide product). The results obtained during the whole monitoring period indicated that the three treatments used, namely spirodiclofen, black soap, and detergents, ensured a reduction in the rate of population of the pest T. urticae compared to the untreated plot. In the untreated plot, the average was 45.01 A± 4.90 mobile forms, while the plot treated with spirodiclofen it was only 21.10 C ± 2.71, the black soap 31.49 B ± 3.35, and in the plot treated with detergents, the average was similar to that obtained by spirodiclofen (22.90 C ± 2.18). On the predators (E. stipulatus, P. persimilis, and Typhlodropmus sp.), the black soap and the treatment with detergents were less harmful compared to the chemical spirodiclofen

The Impact of Apple Variety and the Production Methods on the Antibacterial Activity of Vinegar Samples

Apple vinegar is a natural product widely used in food and traditional medicine as it contains many bioactive compounds. The apple variety and production methods are two factors that play a major role in determining the quality of vinegar. Therefore, this study aims to determine the quality of apple vinegar samples from different varieties (Red Delicious, Gala, Golden Delicious, and Starking Delicious) prepared by three methods using small apple pieces, apple juice, and crushed apple, through determining the physicochemical properties and antibacterial activity of these samples. The antibacterial activity was studied against five pathogenic bacteria: Staphylococcus aureus, Klebsiella pneumonia, Escherichia coli (ATB: 57), Escherichia coli (ATB: 97), and Pseudomonas aeruginosa, using two methods, disk diffusion and microdilution, for determining the minimum inhibitory concentrations and the minimum bactericidal concentrations. The results of this study showed that the lowest pH value was 3.6 for Stark Delicious, obtained by liquid fermentation, and the highest acetic acid values were 4.7 and 4% for the vinegar of Red Delicious and Golden Delicious, prepared by solid fermentation, respectively. The results of the antibacterial activity showed considerable activity of apple vinegar on the tested strains. Generally, the Staphylococcus aureus strain appears less sensitive and Pseudomonas aeruginosa seems to be very sensitive against all samples, while the other strains have distinct sensitivities depending on the variety studied and the method used. A higher antibacterial activity was found in vinegar obtained by the apple pieces method and the Red Delicious variety, with a low MIC and MBC recorded, at 1.95 and 3.90 µL/mL, respectively. This study has shown that the choice of both apple variety and production method is therefore an essential step in determining and aiming for the desired quality of apple vinegar

Atypical chemokine receptor 4 shapes activated B cell fate

Activated B cells can initially differentiate into three functionally distinct fates-early plasmablasts (PBs), germinal center (GC) B cells, or early memory B cells-by mechanisms that remain poorly understood. Here, we identify atypical chemokine receptor 4 (ACKR4), a decoy receptor that binds and degrades CCR7 ligands CCL19/CCL21, as a regulator of early activated B cell differentiation. By restricting initial access to splenic interfollicular zones (IFZs), ACKR4 limits the early proliferation of activated B cells, reducing the numbers available for subsequent differentiation. Consequently, ACKR4 deficiency enhanced early PB and GC B cell responses in a CCL19/CCL21-dependent and B cell-intrinsic manner. Conversely, aberrant localization of ACKR4-deficient activated B cells to the IFZ was associated with their preferential commitment to the early PB linage. Our results reveal a regulatory mechanism of B cell trafficking via an atypical chemokine receptor that shapes activated B cell fate