Online sales funnel as an analytical tool for business efficiency management

The possibilities of online sales strategy analysis based on unit-economy metrics (Unit Economics is a new economic modeling method used to determine the effectiveness of a digital business model by assessing the profitability of a product unit or a single customer), as well as on the theory of restrictions, have been shown. The peculiarities of settings of problems on monitoring the process of attracting customers to the electronic resource of a company, and their support up to conclusion of commercial transaction (product sale) have been revealed. A scenarios matrix for promoting information about a product, a brand, or a service using various communication channels has been compiled.Among various strategies of a sales funnel management the following three main strategies have been highlighted: the strategy of a proportional expansion (when increasing a traffic at the entrance of a funnel, which gives a large conversion, the funnel expands at all next stages, and the output result is increased); the strategy of stretching (increasing of a conversion at each level results in the output increasing), and the strategy of a key level (this strategy demands to determine the level of the funnel, which limits the entire system, and to apply efforts to improve conversion indicators at this special level). A methodology for constructing and analyzing the product funnel using unit-economy metrics has been adduced. The peculiarities of development of strategies for sales funnel using the critical-chain method (Critical Chain Management, CPM) and method of Theory of Constraints (TOC) have been highlighted, when the company’s results depend on the interacting elements of the system, that create the constraints. A method of searching bottlenecks in the sales funnel has been proposed, which consists in a consistent assessment of the impact on the profits of each of its five basic metrics, for each of which there are special development tools, allowing one to find points of rapid profit growth. Scenario analysis of sales funnel using unit metrics has been сarried out

Digitalization as a Factor of Updating the Content of Education

В статье цифровизация рассматривается как социокультурный фактор обновления содержания образования, который не ограничивается техническими нововведениями.In the article, digitalization is considered as a socio-cultural factor of updating the content of education, which is not limited to technical innovations

TWO NEW PLOCENE SPECIES OF CYCLOSTEPHANOS (BACILLARIOPHYCEAE) WITH COMMENTS ON THE CLASSIFICATION OF THE FRESHWATER THALASSIOSIRACEAE 1

Two new species of the diatom genus Cyclostephanos Round are described from Pliocene fossil deposits in western North America. Cyclostephanos undatus is distinguished from other Cyclostephanos species by its tangentially undulate valve face; Cyclostephanos fenestratus is distinguished by its extremely shallow alveoli. This paper records previously unreported morphological detail of Cyclostephanos and speculates that structure of the punctum, labiate process and strutted process may enhance diagnosis of the freshwater genera of the Thalassiosiraceae Lebour emend. Hasle. Cyclostephanos undatus is similar to several Cyclotella species, but its external costae are raised and its alveolar morphology is similar to that of Cyclostephanos dubius (Fricke) Round. Cyclostephanos fenestratus is similar in external view to Stephanodiscus Ehrenb. However, the two species described here have flat cribra covering the mantle puncta and the labiate processes appear to lack external tubes, whereas Stephanodiscus species have domed mantle cribra and external tubes.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/65645/1/j.1529-8817.1986.tb04154.x.pd

Comparative analysis of state support for agricultural producers in Russia and in the world

Despite numerous trade disputes within the World Trade Organization (WTO) regarding the overestimation of the support level for agriculture by individual countries of the world, subsidizing farmers by their own governments not only does not decrease, but also tends to increase in general. In the conditions of the WTO member countries open markets, the world countries food security, including Russia, largely depends not only on the competitiveness of their own agriculture, but also on the support of their own agricultural sector commensurate with other states. Based on this, it is an urgent task to track the scale of state influence on the industry in other countries in order to avoid excessive competition of imported products. Thus, the purpose of the article is to study the dynamics of state support for agriculture in the countries of the world based on the Organization for Economic Cooperation and Development (OECD) data. The results of the work are detailed information on the comparative level of state support for the agro-industrial complex in the countries of the world, and the amount of support for the Russian agricultural industry corresponds to the world average. To process the information received in order to present the results of the work as accessible as possible, tabular and graphical methods are used

Role and place of medical rehabilitation in the system of comprehensive rehabilitation and abilitation of disabled

The article presents an analysis of the role and place of medical rehabilitation in the system of comprehensive rehabilitation and habilitation of disabled people on the basis of regulatory legal documents.В статье рассмотрены роль и место медицинской реабилитации в системе комплексной реабилитации и абилитациии инвалидов на основе анализа нормативных правовых документов

Detectors for selective registration of charged particles and gamma-quanta

A new design is proposed and described of a combined detector (CD) for simultaneous detection of charged particles and gamma-quanta. The CD comprises a single crystalline plate of ZnSe(Te) placed onto the output window of a scintillating transparent light transducer made of CsI(Tl) and Al₂O₃(Ti) in the shape of truncated pyramid. The CsI(Tl) light transducer is used to create an additional channel for detection of gamma-radiation, as well as for protecting the photodiode from the penetrating radiation. It is shown that introduction of such light transducer does not worsen the energy characteristics of ZnSe(Te). Separate detection of alpha- and gamma-radiation has been achieved under simultaneous excitation by ²³⁹Pu (ZnSe(Te), Ra = 6 %) and ²⁴¹Am (CsI(Tl), Rγ = 20 %). The use of selective optical filters allows separation of the peaks of total absorption (p.t.a.) in the case of their superposition.Пропонується конструкція комбінованого детектора (КД) для одночасної реєстрації заряджених часток і γ-квантів. КД складається з монокристалічної платівки ZnSe(Te), яка розташована на вхідному вікні сцинтилюючого прозорого світловоду з CsI(Tl) та Al₂O₃(Ti) у вигляді зрізаної піраміди. Світловод з CsI(Tl) використовується для створення додаткового каналу реєстрації γ-випромінення, а також захищає фотодіод від впливу проникаючої радіації. Показано, що використання такого світловоду не погіршує енергетичні характеристики ZnSe(Te). Отримана роздільна реєстрація α-часток та γ-випромінення в умовах одночасного збудження ZnSe(Te) частками ²³⁹Pu (Ra=6 %) и CsI(Tl) частками ²⁴¹Am (Rγ=20 %). Використання селективного оптичного фільтра дозволяє розділяти піки повного поглинання (п.п.п) у випадку їх взаємного накладення.Предложена и описана конструкция комбинированного детектора (КД) для одновременной регистрации заряженных частиц и γ-квантов. КД состоит из монокристаллической пластинки ZnSe(Te), расположенной на входном окне сцинтиллирующего прозрачного световода из CsI(Tl) и Al₂O₃(Ti) в виде усеченной пирамиды. Световод из CsI(Tl) используется для создания дополнительного канала регистрации γ-излучения, а также защищает фотодиод от воздействия на фотоприемник проникающей радиации. Показано, что использование такого световода не ухудшает энергетические характеристики ZnSe(Te). Получена раздельная регистрация α- и γ-излучения при одновременном возбуждении ²³⁹Pu (ZnSe(Te)) (Ra=6 %) и ²⁴¹Am (CsI(Tl)) (Rγ=20 %). Использование селективного оптического фильтра позволяет разделять пики полного поглощения (п.п.п) в случае их наложения друг на друга

The Black Sea Region Energy Cooperation: Current Trends and Prospects

The Black Sea region is one of the most complex regions in terms of energy development. It hosts several major powers and some developing countries that need to cut energy costs. In general, the region is controversial. It is influenced by external actors, and therefore regional stability is very difficult to achieve. In addition, institutional players such as the EU, the Belt and Road Initiative, the Black Sea Trade and Development Bank, etc., have their own vision of the future of the Black Sea region. The article is aimed at assessing the regional balance of power and estimating the interests of the countries of the region. Based on this assessment, the authors have classified the countries in the region, predicted potential alliances, and provided recommendations on how the countries should behave in the region. The key findings comprise the rejection of the two hypotheses: the countries of the region cooperate mainly through similar institutions; and the countries of the region can efficiently cooperate within the framework of a single strategy. The novelty of the article is in a new look on the regional distribution of power and new strategies for cooperation between countries in the region.Keywords: The Black Sea region, energy sector, strategy, institutions, balance of powerJEL Classifications: F59, Q48DOI: https://doi.org/10.32479/ijeep.11247</p

Результаты фармакоэпидемиологического исследования эпилепсии в Белоруссии

the lack of proper information on the epidemiological characteristics of epilepsy results in significant shortcomings in available health care. This pharmacoepidemiological study was undertaken to improve the situation. Objective: to assess the prevalence profile and management of patients with epilepsy in Minsk based on out-patient visit data obtained in health centres subordinate to the Ministry of Health of the Republic of Belarus. Materials and methods: the epidemiological study was conducted in accordance with the ILAE ‘Guidelines for epidemiologic studies on epilepsy’. Results: epilepsy incidence and prevalence were evaluated across Minsk gender- and age-based population groups. Aetiological and social aspects of epilepsy were reviewed. Out-patient visit data collected for the period from 2008 to 2012 revealed 705 patients with epilepsy. The overall epilepsy prevalence rate of the district varied from 165.2 per 100,000 population in 2008 to 275.5 per 100,000 population in 2012, while the incidence rate ranged from 36.9 per 100,000 population (in 2008) to 25.0 per 100,000 population (in 2012). The most frequently administered anti-epileptics included carbamazepine (52.9 % of patients) and valproates (31.0 % of subjects). The most commonly administered second-generation anti-epileptics were topiramate (7.1 % of patients) and lamotrigine (2.9 % of subjects). No anti-epileptics were used by 9.5 % of study subjects. Conclusions: the prevalence of epilepsy corresponds to the European Union prevalence rate. Proposals have been made concerning optimization of health care for patients with epilepsy. There is a need for large-scale pharmacoepidemiological and pharmacoeconomic studies.отсутствие должной информации об эпидемиологических характеристиках эпилепсии обусловливает существенные недостатки организации медицинской помощи. Для устранения этих факторов предпринято данное фармакоэпидемиологическое исследование. Цель: исследование профиля заболеваемости и ведения пациентов с эпилепсией в г. Минске по данным обращаемости за медицинской помощью в учреждения системы Минздрава Республики Беларусь. Материалы и методы: исследование эпидемиологии проводилось в соответствии с руководством по проведению эпидемиологических исследований эпилепсии (Guidelines for epidemiologic studies on epilepsy) ILAE. Результаты: изучена заболеваемость эпилепсией и распространенность в гендерновозрастных группах населения г. Минска. Рассмотрены этиологические и социальные аспекты эпилепсии. По данным обращаемости в амбулаторно-поликлинические учреждения за период 2008-2012 гг., выявлено 705 пациентов с эпилепсией. Общая заболеваемость эпилепсией в районе составляла от 165,2 на 100 тыс. населения в 2008 г., до 275,5 – на 100 тыс. населения в 2012 г., первичная – от 36,9 на 100 тыс. населения (в 2008 г.), до 25,0 на 100 тыс. населения (в 2012 г.). Среди назначаемых противоэпилептических препаратов наиболее часто применялись карбамазепин (52,9% пациентов) и вальпроаты (31,0% пациентов). Из противоэпилептических препаратов II поколения назначались топирамат – 7,1% пациентов, и ламотриджин – 2,9% пациентов. При этом 9,5% пациентов не принимали противоэпилептических препаратов. Выводы: распространенность эпилепсии соответствует уровню распространенности в Евросоюзе. Предложены пути оптимизации оказания противоэпилептической помощи. Существует потребность в проведении масштабных фармакоэпидемиологических и фармакоэкономических исследований